Head of E-Commerce/ Retail/ London

CVUK; City Of London; On-site; GBP 70,000 - 100,000; Full time

Job summary

A fashion brand in the City of London is seeking a Head of E-commerce to lead digital strategy and drive online growth. The successful candidate will oversee website management, own the online P&L, and inspire a collaborative team to achieve ambitious targets. Candidates should have over 5 years in senior digital roles with a strong grasp of UX and CRO. This role offers a unique opportunity to make a significant impact in a dynamic environment.

Qualifications

• 5+ years in a senior digital or e-commerce role, preferably in fashion or consumer retail.
• Proven experience managing an online P&L and delivering measurable growth.
• Strong grasp of UX, CRO, and digital merchandising.
• Creative, data-driven approach to problem solving.
• Leadership skills to guide and motivate a passionate team.

Responsibilities

• Lead the end-to-end management of the website including trading and UX.
• Own the online P&L and forecast the trading calendar.
• Collaborate with buying, merchandising, marketing, and customer service teams.
• Optimise the digital shelf from product launch to post-purchase.
• Inspire a high-performing marketing and e-commerce team.

Skills

Digital leadership

E-commerce strategy

UX knowledge

Conversion rate optimisation (CRO)

Cross-functional collaboration

Job description

Now Hiring: Head of E-commerce

Are you a digital leader ready to drive transformation at the intersection of fashion, tech, and customer experience? A fashion brand is looking for an ambitious Head of E-commerce to shape the future of its digital presence and lead the charge in online growth.

This is more than a typical e-commerce role-it's a strategic opportunity to take full ownership of online performance, craft a seamless customer journey, and lead a collaborative marketing and trading team. If you thrive in high-impact roles and love turning data into action, we want to hear from you.

What You'll Be Doing

• Lead the end-to-end management of the website -overseeing trading, UX, site optimisation, and customer experience.
• Own the online P&L and forecast the trading calendar with precision and purpose.
• Collaborate cross-functionally with buying, merchandising, marketing, and customer service teams to deliver an exceptional online journey.
• Optimise the digital shelf-from product launch to post-purchase-while always thinking two steps ahead.
• Inspire and lead a high-performing marketing and e-commerce team to reach ambitious targets.

What We're Looking For

• 5+ years in a senior digital or e-commerce role, preferably in fashion or consumer retail.
• Proven experience managing an online P&L and delivering measurable growth.
• A strong grasp of UX, conversion rate optimisation (CRO), and digital merchandising.
• A creative, data-driven approach to solving challenges and seizing opportunities.
• Leadership skills to guide, mentor, and motivate a passionate team.

Why This Role Stands Out

As Head of E-commerce, you'll play a defining role in shaping digital strategy at a brand where heritage meets innovation. You'll be part of a close-knit, entrepreneurial leadership team that values bold thinking and real impact. Expect autonomy, collaboration, and a chance to make your mark.