Head of Digital Performance

BBC Group and Public Services; City Of London; On-site; GBP 74,000; Full time

Job summary

A leading media company is seeking a Head of Performance to lead and scale its in-house paid media and optimisation function. This role involves developing multi-channel strategies, managing a high-performing team, and owning media budgets. Candidates should have proven experience in performance marketing and strong knowledge of analytical tools. This position is based in London with a comprehensive compensation package.

Qualifications

• Proven experience leading performance marketing in fast-paced digital or ecommerce.
• Strong knowledge of Conversion APIs, pixel/tag implementation, and attribution tools.
• Commercial mindset connecting marketing execution to business impact.

Responsibilities

• Develop and execute multi-channel paid media strategy.
• Build and manage an in-house performance team.
• Own media budget and measurement frameworks.

Skills

Performance marketing leadership

Conversion APIs

Tag implementation

Martech stack management

Stakeholder communication

Job description

JOB BAND: E
CONTRACT TYPE: Full-time Perm
DEPARTMENT: BBC Studios- Digital
LOCATION: London
PROPOSED SALARY RANGE: £73,800 + London Weighting (£5,441) depending on relevant skills, knowledge and experience.

Bonus: 15%

WE ARE BBC STUDIOS

A globally renowned media company borne of the BBC. We make and distribute the world’s most sought-after TV, audio and digital content.

Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world

WHY JOIN THE TEAM?

BBC Studios Digital Brands is a creative and commercial powerhouse, home to globally loved titles like Bluey, BBC Earth, Top Gear, and Doctor Who.

As Head of Performance, you’ll lead and scale our in-house paid media and optimisation function across the full digital ecosystem — including social, search, display, and programmatic.

You’ll manage a high-performing team and take a holistic view of optimisation — spanning paid media, content, website experience, CRM, and conversion.

YOUR KEY RESPONSIBILITIES AND IMPACT:

• Develop and execute a high-performing, multi-channel paid media strategy
• Deliver measurable growth across key metrics
• Build and manage an in-house performance team
• Line management of a SEO Manager and CRO & Growth Marketing Manager
• Oversee the setup, integration and evolution of our marketing tech stack
• Partner with content, CRM, ecommerce and data teams to drive full-funnel optimisation
• Own media budget and measurement frameworks
• Measurement and testing: Evaluate the measurement and testing strategies
• Define and implement attribution models and dashboarding for transparent performance insight

YOUR SKILLS AND EXPERIENCE:

ESSENTIAL CRITERIA:

• Proven experience leading performance marketing in a fast-paced, digital-first or ecommerce business
• Strong working knowledge of Conversion APIs, pixel/tag implementation, GTM, and attribution tools
• Experience building or managing a martech stack
• Commercial mindset with the ability to connect marketing execution to business impact
• Collaborative, energetic leader who thrives in cross-functional environments

WHAT DOES IT TAKE?

Key Criteria

• Ability to apply industry knowledge, market awareness, audience research and analytical insights to develop a robust audience growth strategy
• Great communication skills with evidence this person is able to build relationships with stakeholders
• Experience building the customer journey across multiple digital touchpoints
• Experience in hands-on paid marketing, CRM strategies and automated customer journeys
• Ideally have experience developing and implementing ecommerce offerings

NEXT STEPS

We appreciate your interest in this position and understand how important this opportunity is to you.

Diversity, Inclusion and Belonging

We have a working environment where we value and respect every individual's unique contribution, so all our employees feel that they can belong, thrive and achieve their full potential.

We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.