Head of Customer Marketing

Accolade Wines; Weybridge; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A global wine company seeks a Head of Customer Marketing to drive brand engagement and loyalty across the European market. This role involves leading innovative marketing strategies and managing a budget of approximately £6M. Candidates should have over 8 years of experience in marketing, strong leadership skills, and a deep understanding of consumer behavior. The role offers a competitive rewards package, including flexible working, a wine allowance, and health benefits.

Benefits

Annual wine allowance

Flexible working

Paid Parental Leave

Fast Friday finishes

Access to learning library

Private Health Insurance discounts

Qualifications

• 8+ years in customer marketing, trade marketing, or a similar leadership role.
• Extensive knowledge of European retail, off-premise, and on-premise markets.
• Proven ability to develop and inspire a team.

Responsibilities

• Develop and execute customer marketing strategies for Europe.
• Lead retail marketing programmes across European markets.
• Manage a budget of circa £6M for marketing activities.

Skills

Customer marketing experience

Leadership skills

Data analytics

Budget management

Negotiation skills

Job description

About Us

Vinarchy. Redefining Wine.

Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy is an exceptional global wine company committed to redefining wine.

Crafting extraordinary wines in Australia, New Zealand, Spain, Italy, South Africa, Chile and the United States, and sharing them in almost every corner of the world, we are relentlessly innovative, ambitious and imaginative at every stage from grape to glass.

About the role

For a 6 month maternity cover, Vinarchy is looking for a Head of Customer Marketing who will be responsible for developing and executing customer‑centric marketing strategies that drive brand engagement, sales growth, and loyalty across all key touchpoints in the European market. This includes off‑premise and on‑premise channels, with a particular focus on creating tailored campaigns for multiple markets. The successful candidate will have a deep understanding of the FMCG industry, consumer behaviour, and the nuances of the retail and on‑premise landscapes, with a proven track record in delivering impactful customer marketing strategies.

Key Responsibilities Include:

• Develop and execute the overarching customer marketing strategy for the Europe (UK/EMEA) region, aligning with global brand objectives and regional business goals.
• Lead the creation of innovative and impactful retail marketing programmes across key European markets.
• Oversee marketing activities across on‑premise (restaurants, bars, hotels) and off‑premise (supermarkets, wine retailers, e‑commerce platforms) channels.
• Utilise data and consumer insights to inform and optimise customer marketing strategies.
• Work closely with regional sales teams to ensure that customer marketing campaigns are effectively integrated with the sales strategy.
• Design and implement promotional campaigns and trade marketing initiatives to support product launches, seasonal activations, and key account growth.
• Drive customer loyalty programmes and initiatives that enhance the overall consumer journey, ensuring brand retention and long‑term relationships.
• Build and maintain strong relationships with key customers, including retailers, wholesalers, distributors, and on‑premise partners.
• Own the budget for customer marketing activities across the EMEA region (circa £6M), ensuring all campaigns are cost‑effective and deliver maximum ROI.
• Lead and mentor a team of customer marketing professionals, setting clear objectives and providing guidance and support.
• Ensure that all customer marketing activities are fully aligned with the brand’s values, tone, and positioning.

What You’ll Bring:

• 8+ years in customer marketing, trade marketing, or a similar leadership role.
• Extensive knowledge of the European retail, off‑premise, and on‑premise markets, with an understanding of regional differences and local consumer behaviours.
• Strong experience in developing and executing marketing strategies across multiple channels, with a focus on customer engagement, loyalty, and sales growth.
• Expertise in managing budgets, tracking ROI, and using data analytics to inform marketing decisions.
• Demonstrable experience in working closely with sales teams, trade partners, and other internal stakeholders to deliver integrated marketing campaigns.
• Strong leadership and people management skills, with a proven ability to develop and inspire a team.
• Excellent communication, negotiation, and presentation skills, with the ability to build relationships with key stakeholders, both internally and externally.
• A deep passion for the marketing industry with a strong understanding of market trends, consumer preferences, and the competitive landscape.

Why Join Us?

Vinarchy is a home for passionate people to do their very best work. We believe in empowering our people and celebrating success.

We offer a competitive rewards package and the opportunity to work with a world‑class team.

You will also have access to:

• Annual wine allowance and access to unique wine specials
• Flexible working (Up to 2 days working from home)
• Paid Parental Leave
• Start your weekend early with our Fast Friday finishes!
• Modern office located Weybridge
• Go Beyond Day – make a difference in your local community
• Access to an extensive online learning library
• Private Health Insurance Discounts & Annual Flu Vaccination Program
• Employee Assistance Program & Various exclusive employee discounts

Ready to redefine your future? APPLY TODAY!

At Vinarchy we are dedicated to building a diverse, dynamic and inclusive culture. Prospective candidates will be required to provide proof of legal work rights and undertake relevant pre‑employment screening to verify eligibility and suitability.

Our Company Values

• Grow Together
• Integrity In Every Drop
• Own Our Impact
• Simplify To Amplify