Head of Creative Strategy

Ignite; England; Hybrid; GBP 65,000 - 85,000; Full time

Job summary

A fast-growing D2C subscription brand in Central London is seeking a Head of Creative Strategy. In this role, you will lead the creative strategy team, shape innovative strategies, and enhance acquisition and retention efforts. The ideal candidate will have over 4 years of experience in paid creative environments for D2C brands. The role offers a competitive salary of £65k-£85k, hybrid working conditions, and various employee benefits, including a wellness allowance and private healthcare.

Benefits

Competitive basic salary

Hybrid working – 4 days in office

Learning & Development budget

Monthly wellness allowance

25 days holiday + bank holidays

Extra day off for birthday

Free mental health counselling

Private healthcare

Qualifications

• At least 4 years’ experience in PAID Creative Strategy or Creative Direction.
• Strong track record of developing high-performing paid social creative.
• Confident in using data and testing frameworks to inform decisions.

Responsibilities

• Lead the creative strategy team for the D2C brand.
• Elevate creative strategy to drive acquisition and retention.
• Partner with Growth, Brand, and Content teams.

Skills

4+ years’ experience in PAID Creative Strategy

Strong track record in paid social creative concepts

Experience partnering with performance teams

Confident using data to optimise creative

Ability to mentor and manage a creative team

Job description

Head of Creative Strategy

🎇 D2C Subscription Brand (Client Side)

📍 Central London

💸 Salary £65k – £85k

Ignite are thrilled to be partnering with one of the fastest-growing D2C subscription brands in the UK (£30m+ revenue). The business is growing super fast and they're now looking to hire their first ever Head of Creative Strategy to lead, shape and elevate all creative strategy across the brand.

📣 Important: To be considered, you MUST have experience developing high‑performing creative strategy (PAID / Performance) for D2C brands, with a strong grasp of performance principles, content direction and data‑informed creative decision‑making. You’ll lead a creative strategy team and partner closely with Growth, Brand and Content to deliver best‑in‑class assets that drive acquisition and retention.

What skills and experience do you need?

• ⭐️ At least 4 years’ experience in PAID Creative Strategy, Performance Creative, or Creative Direction for a fast‑growth D2C or subscription brand
• ⭐️ Strong track record of developing high‑performing paid social creative concepts, briefs and campaigns across Meta, TikTok and other paid channels
• ⭐️ Experience partnering with paid social/performance teams to translate insights into actionable creative direction
• ⭐️ Confident in using data + testing frameworks to optimise creative decision‑making (hooks, formats, messaging, storytelling)
• ⭐️ Ability to manage, mentor and inspire a team of performance creative strategists

What you’ll get in return 🚀

• ⭐️ Competitive basic salary (£65k - £85k)
• ⭐️ Hybrid working – 4 days a week in the London office
• ⭐️ Learning & Development budget
• ⭐️ Monthly wellness allowance towards Health & Fitness
• ⭐️ 25 days holiday + bank holidays
• ⭐️ An extra day off for your birthday
• ⭐️ Free mental health counselling
• ⭐️ Private healthcare

What happens next? 🎬

Now: Apply today with your CV - our Ignite team will review your application

First Stage: Teams call with the hiring manager

Second Stage: Face‑to‑face, task‑based interview

FYI applications will be reviewed W/C 26th January so please don’t expect a response before then – apologies for the delay

🤝 People are at the heart of everything we do. We embrace diversity and are committed to creating an inclusive recruitment process that means people can be their best authentic self. ❤️

We would love to reply to all applications, regrettably we are unable to do so due to the high volumes we receive, so if you do not hear back within 14 days unfortunately on this role it won’t be progressing. It is possible that the position could be in the process of closing, so chalk it up to bad timing. But, have no fear! There will be more opportunities. Follow us so you don’t miss them. 👀