Head of Communications

The Wallace Collection; Greater London; On-site; GBP 50,000 - 55,000; Full time

Job summary

A prominent cultural institution in Greater London is seeking a Head of Communications to enhance audience engagement and oversee strategic marketing efforts. The role requires managing digital resources and developing campaigns for targeted audience growth. Ideal candidates will have strong skills in digital infrastructure management, strategic marketing, and a background in cultural institutions. An attractive salary and benefits package including flexible working hours and training opportunities are offered.

Benefits

Occupational Pension Scheme membership

Interest free loans

Training and Development Opportunities

Employee Assistance Programme

Qualifications

• Experience in managing audience insights and marketing campaigns.
• Ability to make data-informed decisions and meet audience needs.
• Proven leadership skills in a museum or cultural environment.

Responsibilities

• Grow target audiences (onsite and online) through marketing campaigns.
• Oversee the strategic development of digital infrastructure.
• Manage the Communications strategy for fundraising campaign.

Skills

Audience development

Strategic marketing

Digital infrastructure management

CRM and website oversight

Press and influencer engagement

Education

Bachelor's degree in relevant field

Job description

Full Time, 40 hours per week
Permanent Contract

The Head of Communications role is to grow target audiences (onsite and online), increase revenue generation and build awareness of the Wallace Collection through strategically targeted marketing, influencer, and press campaigns, with a specific focus on exhibitions, revenue programming, and emerging organisational objectives, including the transformative masterplan. The postholder will manage and utilise audience insights to make informed decisions and ensure audience needs are met. The role also oversees the effective management and strategic development of the Collection’s digital infrastructure, including CRM, website, ticketing system and platforms including Bloomberg Connects and Google Arts & Culture.

As a member of the Heads of Department leadership team at the museum, the Head of Communications has input into strategic museum decisions, particularly in regard to audience development and digital matters. A productive and open relationship with the Collection’s other departments is vital.

The Wallace Collection is embarking on a transformative Masterplan to future-proof Hertford House (Grade II listed) and deepen engagement with its exceptional collections. Since the 2000 Centenary Project, visitor numbers have doubled, putting pressure on facilities and infrastructure. At the heart of the Masterplan is how, The Wallace Collection can best meet the needs and expectations of both the current and future visitors and learning programme participants to achieve the Collection's strategic priority to broaden and deepen visitor engagement. This position will play a key role in shaping the Communications strategy for the public phase of the fundraising campaign and associated brand development.

This role will report to the Director of Development.

Salary, Benefits and Working Hours

The salary for this post is between £50,000 to £55,000 per annum dependent on skills and experience. In addition, the post-holder will receive 25 days paid annual leave plus bank holidays and 2.5 ‘privilege’ days. Employees are also offered the following benefits:

• Membership of an Occupational Pension Scheme:
• Alpha – a defined benefit occupational pension scheme (28.97%)
• Partnership pension account - a stakeholder pension
• Interest free loans after six months satisfactory service:
• Interest free season ticket loan
• Cycle to work loan
• Eye Tests
• Occupational Health Service
• Annual Flu Jab
• Employee Assistance Programme:
• Services available 24/7 and 365 days per year to all employees
• Free therapy service of up to six sessions per issue, per year (each session lasts 45-50 minutes)
• First Aiders
• Access to Mental Health First Aiders
• Parental Leave
• Training and Development Opportunities

For this post, the normal working week is a five-day week, Monday to Friday. The normal working day will be 09.00 to 17.00. However, flexibility will be required to work outside of normal working hours when necessary.

Start date: As soon as possible

Appointment to the role is subject to a satisfactory Basic Disclosure check. The Wallace Collection is an equal opportunities employer and welcomes applications from all sections of the community.