Head of Brand & Marketing, Logitech Personal Workspace Solutions (PWS)

Logitech; Greater London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading technology company is looking for a strategic marketing executive to spearhead brand building and marketing for its Personal Workspace Solutions division. The successful candidate will define the global brand narrative, drive innovative digital-first marketing campaigns, and oversee a global team. Ideal applicants have a strong digital marketing background, experience in managing teams, and are fluent in English. This role offers a unique opportunity to influence marketing strategies across various channels.

Qualifications

• Proven track record of leading growth for a global consumer brand through digital first marketing.
• Deep expertise in Search, Social/influencer, and content marketing on various platforms.
• Fluently navigate a global matrixed organization and manage high-performing teams.

Responsibilities

• Define and drive the Global Brand narrative to build an iconic brand.
• Drive world-class digital-first marketing strategies across platforms.
• Use data analytics to continuously optimize marketing plans and campaigns.

Skills

Digital marketing

Content marketing

Social media expertise

Data analytics

Team leadership

Brand storytelling

Education

College degree

Tools

Analytics software

Marketing software

Job description

Location : Lausanne, Switzerland preferred. Other options: Cork (Ireland), Paris (France), London (UK), or Utrecht (Netherlands) with time in the Lausanne office every 2 weeks.

Reports to : General Manager, Personal Workspace Solutions business group

The Mission:

We are seeking a strategic, digitally-fluent marketing executive to lead marketing and brand building for our largest business group, Personal Workspace Solutions (PWS). This is a pivotal, high-visibility role responsible for transforming Logitech from a trusted industry leader into an iconic global brand.

Reporting to the PWS BG General Manager and with regular engagement with the CEO and executive team, you will amplify and execute the global brand and marketing strategies and priorities. Your core objective is to accelerate PWS growth by driving high-visibility, culturally resonant campaigns across social, influencer, and digital channels, translating creative impact into measurable business outcomes.

What You'll Do:

• Define and drive the Global Brand narrative to build an iconic brand: Unify brand storytelling, digital media, social engagement, and creator content into a single, powerful plan with clear annual investment priorities defined by audience & categories/products, platforms, countries and channels. Oversee all global content strategy and creative work.

• Drive world-class Digital-First Marketing: Drive world-class, culturally resonant content across digital platforms, with a focus on (LLMO) search and social/influencer excellence.

• Measure marketing impact & drive continuous improvement: Use data analytics to continuously optimize plans, campaigns and maximize ROI/ROAS in real time.

• Lead & Collaborate: Directly lead a global team of 12 and closely partner with the PWS global Business Unit and Regional/country marketing teams across Logitech’s matrix (Business Units, Comms, Design & Creative, Commercial B2B & B2C) to deliver brand and business impact at scale.

• Build & Manage: Foster a high-performing team that blends creative storytelling with analytical precision, and manage top-tier agency partners to deliver breakthrough work.

• Ensure Brand Coherence: Maintain brand consistency across all consumer touchpoints, from packaging and eRetail to software and B2B initiatives.

Who You Are:

• A proven track record of leading growth for a global consumer brand through digital first marketing.

• Deep expertise in Search, Social/influencer, and content marketing on a range of platforms, including but not limited to TikTok, Instagram, Youtube and Reddit.

• A combination of proven creative excellence and data/based, analytical approaches for measurable business outcomes (ROI/ROAS).

• Mastery of navigating a global matrixed organization, balancing global strategy with regional/local activation.

• A creative and resourceful mindset, focused on driving large impact with optimized budgets.

• Experience in building and retaining high-performing teams; and inspiring and managing a strategic agency network.

• Fluency in English; experience in European and US markets (China is a plus); and a college degree.

If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at [phone] for assistance and we will get back to you as soon as possible.

All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.