Head of B2B Marketing and Communications

Seetec Group Ltd.; United Kingdom; Hybrid; GBP 60,000 - 65,000; Full time

Job summary

A leading employee-owned organization in the United Kingdom seeks a dynamic Head of B2B Marketing & Communications to drive their marketing strategy. The successful candidate will lead integrated campaigns, enhance brand visibility, and manage a high-performing team. With a competitive salary range of £60,000 to £65,000, the role offers opportunities to shape go-to-market strategies, and requires proven experience in B2B marketing, lead generation, and strong communication skills. This hybrid position involves travel within the UK and Ireland.

Benefits

25 days annual leave + Bank Holidays + Birthday Day off

2 Volunteer Days

Pension - 5% Employee 5% Employer

Healthcare Cash Plan

Annual Salary Review

Refer A Friend Scheme

Access to BenefitHub for retail discounts

Qualifications

• 5+ years in a senior B2B marketing or communication role.
• Proven track record in lead generation and client retention.
• Experience leading brand development and content marketing.

Responsibilities

• Lead B2B marketing and communications strategy development.
• Oversee the execution of employer-focused marketing campaigns.
• Ensure marketing performance is trackable and integrated with CRM.

Skills

Leadership

Marketing strategy

Communication

Client retention

Digital campaigning

Education

Degree in Marketing, Communications, Business, Management or equivalent

Tools

HubSpot

ZoomInfo

Monday.com

Job description

Head of B2B Marketing and Communications

Job Role

Join us as Head of B2B Marketing & Communications! We’re looking for an exceptional leader to drive Seetec’s B2B marketing and communications strategy. This is a dynamic, high-profile role for a seasoned professional with the vision and enthusiasm to make a real impact.

As Head of B2B Marketing & Communications, you’ll set and deliver the strategic direction of our commercial marketing activity. You’ll lead the design and execution of integrated campaigns that fuel employer lead generation, strengthen client retention, boost referrals, and accelerate revenue growth across our diverse portfolio.

In this pivotal leadership position, you’ll be the strategic voice of B2B marketing—enhancing brand visibility, ensuring measurable ROI from campaigns, and positioning Seetec and its commercial brands as trusted partners across key sectors.

We offer a competitive salary range of £60,000 to £65,000 p.a. (dependent on experience) with benefits:

• 25 days annual leave + Bank Holidays + Birthday Day off (with the opportunity to buy additional days)
• 2 Volunteer Days
• Pension - 5% Employee 5% Employer
• Healthcare Cash Plan, incl. 3 x salary life assurance
• Annual Salary Review
• Refer A Friend Scheme
• Free access to BenefitHub – an online portal with access to a wide range of retail discounts, cycle to work scheme and additional voluntary benefits

Location: Flexible/hybrid with some travel across the UK and Ireland.

Hours: 37 hours a week. Monday to Thursday 8.30am to 5pm, Friday 8.30am to 4.30pm.

Closing Date: 6 January 2026.

Interested? There’s an easy to apply route below to upload your CV! If you need any further information, talk to our experienced Internal Recruitment Team on 01702 595200.

Seetec Group is an employee‑owned organisation and we continually pride ourselves on our sense of community, both in the incredible work we do throughout UK and Ireland, and internally within our employee‑owners. People are at the front, centre and heart of every service we provide and each decision we make.

Key Responsibilities

• Lead the development and delivery of a high‑impact B2B marketing and communications strategy for Seetec’s commercial services.
• Shape go‑to‑market plans that support lead generation, client retention, referral programmes, and upsell/cross‑sell opportunities across all commercial service lines.
• Design sector‑specific strategies tailored to the needs of priority industries.
• Oversee the design and execution of employer‑focused marketing campaigns.
• Develop high‑performing campaign assets including thought leadership, email marketing, landing pages, whitepapers, toolkits, videos, and case studies.
• Use marketing automation platforms, CRM tools, and customer segmentation to deliver personalised and data‑driven communications.
• Drive Seetec’s visibility in the B2B market through integrated digital campaigns, thought leadership content, PR, events, and public speaking opportunities.
• Ensure consistent and credible brand presence across all commercial platforms and marketing materials.
• Own and report on all commercial B2B marketing KPIs, including lead generation, conversion rates, customer acquisition costs, campaign ROI, and retention metrics.
• Ensure marketing performance is fully trackable and integrated with CRM, digital dashboards, and sales reporting.
• Lead and develop a high‑performing B2B marketing team, creating a culture of innovation, accountability, insight‑led decision making, and continuous improvement.

Skills and Experience

• Educated to degree level in Marketing, Communications, Business, Management or a related field, or relevant equivalent experience.
• Proven track record (5+ years) in a senior B2B marketing, communications or commercial strategy role, preferably within training, professional services or HR tech sectors.
• Experience delivering successful lead generation, sales conversion, and client retention strategies and campaigns.
• Experience with setup and effective use of tools like HubSpot, ZoomInfo and Monday as well as the establishing of B2B websites to drive lead conversion.
• Experience leading brand development, content marketing, digital performance, and sales enablement for employer audiences.
• Familiarity with commercial and funded offers (e.g. apprenticeships, CIAG, business training) and public‑private sector crossover.
• Exceptional communicator and storyteller, with strong copywriting and messaging development skills.

Additional Information

Seetec is committed to safeguarding and promoting the welfare of young people and vulnerable adults and expects all staff to share and uphold this commitment in conjunction with the requirements of the Prevent Duty and the positive promotion of modern British values.

Dependent on the role you are applying to, you may be required to process a Disclosure and Barring Service (DBS/DS) check. Seetec supports the recruitment of ex‑offenders and will not discriminate in any way. Our full policy statement of “Ex‑Offenders” can be found on our website under “About us”.

Seetec is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.