H/F Omnichannel Marketing Lead - Western Europe

ResMed; Shefford; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A healthcare solutions company is seeking an Omnichannel Marketing Lead for Western Europe. The successful candidate will develop and maintain a regional strategy, mentor high-performing teams, and collaborate with internal stakeholders to ensure effective campaign optimization. Ideal candidates will have over 8 years of digital marketing experience, particularly in regulated sectors, strong analytical skills, and familiarity with various tools and platforms such as Google Ads and HubSpot. This position offers a dynamic work environment emphasizing innovation and inclusion.

Benefits

Bonus plan

Competitive benefits

Referral bonus

Preferred shareholding programme

Internal career opportunities

Qualifications

• 8+ years in omnichannel or digital marketing.
• Significant agency experience preferred.
• Proven leadership skills with high-performing teams.
• Deep knowledge of digital media channels.
• Experience with agile testing frameworks.

Responsibilities

• Develop regional omnichannel strategy framework.
• Champion test-and-learn culture.
• Identify trends and translate into global guidance.
• Collaborate with internal teams for effective campaigns.
• Build relationships with regional marketing leaders.

Skills

Omnichannel marketing

Digital marketing

Performance marketing

Campaign strategy

Stakeholder management

Strong analytical mindset

Excellent communication skills

Tools

Google Ads

Meta Business Suite

Amazon Ads

DataDog

HubSpot

Job description

We are hiring a Omnichannel Marketing Lead - Western Europe to join our team in Ireland, the UK or France.

Let’s talk about the team:

The Omnichannel Strategy & Optimization Lead at Resmed will focus on driving regional digital strategy and performance optimization across Western Europe, ensuring that local marketing initiatives align with a unified global digital marketing framework. This senior leadership role is designed for an experienced digital marketer with agency experience, strong regional strategy skills, and a proven ability to mentor and scale performance‑driven teams. The position involves evolving EMEA campaign strategies into a cohesive regional roadmap that enhances predictability, promotes shared learning, and accelerates performance maturity, while leading test‑and‑learn frameworks, connecting regional KPIs to enterprise goals, and optimizing campaigns for Consumer, Provider, and Brand audiences. It requires a combination of strategic thinking, operational rigor, and collaborative influence to achieve consistent campaign planning and performance excellence across Resmed’s global footprint.

Let’s talk about the role:

• Develop and maintain a regional omnichannel strategy framework that aligns regional objectives with enterprise‑level goals

• Translate global playbooks, frameworks, and optimization standards into regional omnichannel strategies and insights.

• Champion a test‑and‑learn culture—facilitating agile experimentation and performance improvements across markets and audience segments

• Identify performance trends and synthesize regional learnings into actionable global guidance for campaign orchestration

• Partner closely with Omnichannel Capability Leads (SEO, Advertising, Social, Lifecycle, Web Experience) to align strategic planning with channel expertise and innovation

• Collaborate with internal partners in Brand, Corporate Communications, Analytics, Creative, and Marketing Ops to ensure effective campaign setup, measurement, and optimization

• Stay current on evolving global privacy, data, and advertising regulations impacting healthcare and medical device marketing

• Build strong relationships with regional marketing leaders and provide consultative support for strategic planning, media mix, and investment allocation

Let’s talk about Qualifications and Experience:

• 8+ years of experience in omnichannel or digital marketing, including campaign strategy, performance marketing, and optimization
• Significant agency experience is a benefit—including technology expertise, team leadership, client engagement, and multichannel strategy development
• Proven track record of leading and mentoring high‑performing strategists and specialists
• Deep knowledge of digital activation strategy across paid, owned, and earned media channels
• Experience developing and operationalizing agile testing frameworks for campaign performance improvement
• Demonstrated success aligning global and regional strategies, with emphasis on the Western Europe markets in EMEA
• Familiarity with digital marketing in regulated industries, particularly medical devices, healthcare, or life sciences
• Comfortable working with platforms and tools such as Google Ads, Meta Business Suite, Amazon Ads, DV360, GA360, Looker, DataDog, WordPress, HubSpot, and A/B Tasty
• Excellent communication, stakeholder management, and presentation skills—capable of influencing across marketing and executive levels
• Strong analytical mindset with the ability to translate data into strategic decisions and optimization plans
• Strong proficiency in English is required. Knowledge of French is a plus.

Additional information :

• At ResMed, all employees benefit from a bonus plan, the percentage of which depends on your position within the organisation.

• Competitive benefits.

• You also have access to a referral bonus and to ResMed's preferred shareholding programme

• Internal career opportunity - joining an international fast‑pace and massively growing company

Ok, so what's next ?

Joining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!