GTM Value Enablement Manager

Hibob Inc.; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading HR technology firm in Greater London is seeking a GTM value enablement manager. This role focuses on coaching sales teams through late-stage deal processes, enabling clear value validation and product understanding, while ensuring effective communication. Ideal candidates will have 5-7 years of experience in sales enablement and a strong grasp of commercial decision-making in SaaS. The position offers a dynamic environment with opportunities for significant impact and visibility.

Benefits

Company share options

Health insurance cash allowance

Annual vision allowance

Annual Headspace subscription

Hybrid working

Work from home allowance

Temporary remote work

Bob balance days

Social Impact days

Employee referral programme

Pension scheme auto-enrolment

Company social events

Birthday day off

Qualifications

• 5-7 years of experience in sales enablement, AE enablement, or similar GTM role.
• Experience with global sales teams in SaaS or high-growth environments.
• Strong understanding of late-funnel commercial motions.

Responsibilities

• Manage how customer-facing teams validate value during late-stage conversations.
• Enable teams to translate outcomes into compelling proof narratives.
• Coach sales reps through business case workshops and QBRs.

Skills

Sales enablement

Value validation

Commercial decision-making

Cross-functional collaboration

Communication

Job description

As the GTM value enablement manager for proof, you are responsible for how commercial teams validate value, build urgency and secure executive confidence in the final stages of the buying journey. Your focus is helping teams turn evaluation momentum into commitment - through strong value validation, credible business cases and clear implementation confidence. This is a hands‑on, field‑facing role. You work closely with AEs, sales leaders and commercial teams to support live deals, coach proof‑stage conversations, join QBRs and deal reviews, and raise the standard of late‑stage execution globally. At proof, precision matters. Messaging needs to be consistent, value needs to be quantified, and new product capabilities must be clearly understood so teams can confidently answer buyer questions and remove risk. Your role ensures that proof conversations feel confident, commercial and grounded in real outcomes. Why this role is exciting Proof is where deals are either secured or lost. In this role, you directly influence buyer confidence, executive alignment and deal momentum at the most commercially critical stage. You will have visibility, ownership and impact – and you will see the results of your work in stronger business cases, clearer value validation and higher proof‑to‑close conversion. Why join now This is an opportunity to shape how HiBob wins at the final decision point. You'll have real ownership, strong executive support and the chance to make a visible impact on deal confidence, conversion and commercial outcomes as the business continues to scale.

What you will manage in value management

• How customer‑facing teams validate value and build urgency in late‑stage conversations.
• Enabling teams to translate outcomes, metrics and customer stories into compelling proof narratives.
• Business case and ROI storytelling that supports executive alignment and commercial decision‑making.
• Helping teams articulate time‑to‑value, efficiency gains and risk reduction with confidence.
• Coaching reps through live proof conversations, deal reviews, role plays, business case workshops and QBRs.
• Partnering with sales leadership to define what “great proof” looks like by segment and deal type.
• Supporting teams in progressing opportunities cleanly from proof into commit and close.
• Using call insights, deal patterns and pipeline data to identify gaps in value validation and late‑stage execution.
• Partnering with RevOps and the AI team to embed value‑led proof guidance into the AI coach and supporting workflows.
• Acting as the proof voice within the broader GTM value enablement team, shaping late‑funnel enablement priorities globally.

What you will own in product enablement

Alongside proof‑stage value enablement, you will own monthly product release enablement for commercial teams. Your focus here is internal communication and readiness – ensuring customer‑facing teams understand what has changed, why it matters and how to help customers confidently. This includes:

• Owning monthly product release updates for GTM teams, including new features, enhancements and changes.
• Coordinating closely with Product and product marketing to understand release context, intent and customer impact.
• Translating product updates into clear, customer‑facing guidance focused on value, not technical detail.
• Ensuring teams know how to position new capabilities in proof conversations, business cases and implementation planning.
• Enabling teams to confidently answer buyer questions related to new releases and roadmap‑related concerns.
• Working with revenue enablement to sequence monthly updates alongside broader readiness and field programmes.
• Ensuring consistent understanding and adoption of release messaging across regions and segments.

This role does not own technical deep dives or product training – it ensures commercial teams know how to talk about what’s new in a way that builds confidence and reduces friction at proof.

What you will not be responsible for

• Sales process design, CRM stages or tooling.
• Commercial negotiation strategy, pricing mechanics or legal workflows.
• Technical product training, solution engineering or implementation delivery.
• Creation of core product messaging, personas or ROI frameworks from scratch.

Qualifications

• 5‑7 years of experience in sales enablement, AE enablement, commercial sales or a similar GTM role.
• Experience supporting global sales teams in SaaS or high‑growth environments.
• Strong understanding of proof, value validation and late‑funnel commercial motions.
• Skilled facilitator able to deliver engaging training on business cases, ROI narratives and executive conversations.
• Ability to translate GTM strategy, product narratives and persona insights into practical field enablement.
• Experienced in using deal data and financial insights to drive programme improvements.
• Strong communication, leadership and cross‑functional collaboration skills.

HiBob helps modern, mid‑size businesses transform the way they manage people, giving HR and managers all they need to connect, engage, develop, and retain top talent. Since 2015, we’ve achieved consecutive triple‑digit year‑over‑year growth, all backed by our amazing team of Bobbers from across the globe, making us the choice HRIS of over 3,000 midsize and multinational companies.

Our HR platform is intuitive, data‑driven, and built for the way people work today: globally, remotely, and collaboratively. Come and be you with us. Being a Bobber is all about being you. We want you to bring all parts of yourself to work, giving you the freedom and confidence to be the best you and do your best work. If that’s bubbly, shy, precise, funny, bold, kind, honest, brilliant, or anything in between, we’re waiting with open arms. Come join us.

HiBob is a village filled with amazing people and we’re especially proud of that. It’s a place where Bobbers can be themselves. We’re about fun, dreams, hopes and ambition, just as much as we are about precision, growth, and top performance. Becoming a Bobber means you’ll receive competitive compensation, benefits, and pre‑IPO equity alongside all of this:

• Company share options plan – every employee can eventually become a shareholder.
• Cash allowance for health insurance.
• Annual vision allowance.
• Annual Headspace subscription and wellness benefits.
• Travel support (cycle scheme and season ticket loans).
• Hybrid working from day 1.
• Work from home allowance – to get your home office set up!
• Temporary remote work from anywhere in the world for up to 2 months (after 6 months of employment).
• Bob balance days – Enjoy a company‑wide long weekend at the beginning of each quarter.
• 2 Social Impact days per year for volunteering.
• Awesome employee referral programme – $2,500 for each successful referral with an additional ambassador programme.
• Pension scheme auto‑enrolment from day 1.
• Fun company and team social events (locally and virtually with our global teams).
• We love birthdays – take the day off and receive a special gift.