Growth Product Manager

Flo Health Inc.; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading health and fitness app company in London is seeking a Growth Product Manager – Core Monetisation to maximise user lifetime value through strategic pricing and monetisation initiatives. The role involves collaborating with various teams to optimise paywall experiences and increase revenue. The ideal candidate will have experience in pricing strategies and a strong analytical mindset. Competitive salary and various benefits offered.

Benefits

Competitive salary and annual reviews

Paid holiday and sick leave

Flexible office and home working

5-week fully paid sabbatical

Health and wellbeing perks

Qualifications

• Proven experience developing pricing and subscription plan segmentation strategies.
• Strong track record of designing high-converting paywall experiences.
• Experience working cross-functionally with analytics and marketing teams.

Responsibilities

• Analyse opportunities to optimise paywalls and pricing for profitability.
• Define and implement pricing strategies for subscriptions and products.
• Design and optimise paywall experiences to maximise conversion rates.

Skills

Analytical skills

Problem-solving

A/B testing

Collaboration

Experience with pricing strategies

Job description

500M+ downloads. 77M+ monthly users. A decade of building – and we’re still accelerating.

Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.

With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.

The job

As a Growth Product Manager – Core Monetisation at Flo, you’ll own the strategy and execution of initiatives that directly maximise user lifetime value. Your focus will be on, paywall experience, and offer segmentation and personalisation, the core levers driving Flo’s revenue growth.

You’ll collaborate cross-functionally with analysts, designers, researchers, and engineers to design and optimise how users convert to Premium. This role has significant strategic visibility and you’ll work closely with the company product leadership to shape Flo’s monetisation roadmap and ensure our pricing and paywall strategy continues to set the benchmark in the health and wellness space.

This role is pivotal to reinforcing Flo’s position as a global leader in health and fitness, and as the world’s first fully digital female health unicorn.

Responsibilities

• Analysing and identifying opportunities to optimise paywalls and pricing across regions, segments, and platforms to maximise user lifetime value and profitability.
• Defining and implementing pricing strategies and tactics for subscriptions, complementary products, and add‑ons, ensuring alignment with Flo’s business goals and market dynamics.
• Designing and optimising paywall experiences and other monetisation mechanics to maximise conversion rates and deliver a seamless, high‑performing upgrade journey.
• Developing and executing targeted pricing and offer strategies for lifecycle moments and seasonal campaigns to unlock incremental revenue during key periods.
• Partnering closely with engineering, design, analytics, and finance teams to enhance Flo’s monetisation systems, experimentation capabilities,li>
• Overseeing the management of App Store Connect and Google Play Console configurations related to pricing, SKUs, and subscriptions.
• Acting as Flo’s subject‑matter expert in monetisation, advising product teams on best practices, experimentation frameworks, and growth strategies that drive LTV.

Qualifications – Must have

• Proven experience developing pricing and subscription plan segmentation strategies to maximise LTV.
• Strong track record of designing high‑converting paywall experiences and personalising monetisation flows based on user segments.
• Hands‑on experience leveraging offers, discounts, add‑ons, and subscription tiers to drive revenue growth and optimise monetisation performance.
• Experience coordinating paywall campaigns, experiments, and launches across the app in close collaboration with cross‑functional teams.
• Deep expertise in A/B testing and experimentation, validating assumptions, and translating results into actionable monetisation improvements.
• Experience working cross‑functionally with engineering, design, analytics, and marketing teams to deliver measurable business impact.
• Excellent analytical and problem‑solving skills, with the ability to translate data into insights and make informed, evidence‑based decisions.
• Comfort working in a fast‑paced, high‑experiment environment with shifting priorities and multiple competing demands. You thrive in dynamic settings and are energised by experimentation at scale.

Nice to have

• Experience managing monetisation for a B2C app.
• Experience with monetisation automation and machine learning techniques.

Compensation

Salary Range - London - gross per year (ranges may vary based on skills and experience)

Salary Range - Vilnius - gross per month (ranges may vary based on skills and experience)

Benefits

• Competitive salary and annual reviews
• Opportunity to participate in Flo’s performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for maternity, paternity, same‑sex and adoptive parents
• Accelerated professional growth through world‑changing work and learning support
• Flexible office + home working, up to 2 months a year working abroad
• 5‑week fully paid sabbatical at 5‑year Floversary
• Flo Premium for friends & family, plus more health and wellbeing perks

Diversity, equity and inclusion

Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.

By applying for the above role, you confirm that you have reviewed our privacy notice for job applicants: https://flo.health/privacy-policy-for-job-applicants