Growth Optimisation Manager

Spabreaks.com; Brighton; Hybrid; GBP 40,000 - 65,000; Full time

Job summary

Join a leading Spa Travel Agency as a Growth Optimisation Manager to lead innovative SEO strategies and drive growth. Manage A/B testing initiatives and collaborate with teams to enhance user experiences, contributing to significant customer acquisition and business KPIs.

Benefits

Hybrid Working

Familiarisation Trips

Social Events

Health Club / Gym Subsidy

Exclusive Travel Discounts

Local Discounts

Path to Wellness

Employee Assistance Programme

Fee-Free Financial Advice

Qualifications

• 3+ years of experience in SEO and CRO.
• Proficient in using SEO tools and A/B testing methodologies.
• Ability to communicate effectively across various departments.

Responsibilities

• Plan and coordinate CRO initiatives, including A/B testing.
• Collaborate with development and UX teams for CRO implementation.
• Analyse website performance data to drive conversion improvements.

Skills

SEO

CRO

Data Analysis

A/B Testing

Communication

Project Management

Tools

GA4

Search Console

SEMrush

Tableau

Job description

Company

Established in 2007, Spabreaks.com made an immediate name within the travel sector and quickly became Europe’s leading Spa Travel Agency. Having opened with just 2 staff and 25 UK based venues we have been on a rollercoaster journey and have now grown to a team of 65, working with over 500 of the world’s leading spa hotels in the UK and Ireland. We send away over 6000 travellers each week, have won multiple industry awards, and we are just getting started!

What makes us unique? Our people. Our employees are the life of our business and by joining our team you will become part of the most talented, ambitious, passionate, collaborative and entrepreneurial team in travel as we continue to make huge waves in the market and develop Spabreaks.com into a household name in the travel industry.

Purpose

As Growth Optimisation Manager at Spabreaks.com, you'll lead our conversion optimisation and organic growth initiatives while working closely with our development team, UX design team, SEO consultant, and other external partners. You'll be responsible for driving qualified traffic through SEO while maximising conversion rates across our website, ensuring our multi-million pound marketing investment delivers exceptional ROI through both optimised user experiences and organic growth.

This role is ideal for an ambitious, data-driven digital marketer who thrives in our fast-growing business environment and is passionate about making a significant impact on our customer acquisition through innovative SEO strategies and conversion rate optimisation across our high-traffic website.

Responsibilities

• Plan and coordinate our conversion rate optimisation (CRO) initiatives, including A/B and multivariate testing across Spabreaks.com's website
• Collaborate closely with our development team, UX design team and external partners to implement the vision for CRO
• Analyse website performance data, using tools such as GA4, Search Console, FullStory and Tableau to identify trends, opportunities and areas for optimisation
• Present data-driven insights and testing recommendations to the Head of Growth and key stakeholders to inform optimisation decisions
• Report and analyse the results of A/B tests, proposing the next iteration of improvements to test
• Manage relationship with external SEO consultant and coordinate implementation of SEO recommendations and strategic initiatives across our marketing and development teams
• Develop and execute comprehensive SEO strategies to improve organic search rankings and drive qualified traffic across all key landing pages and booking funnels
• Work closely with the marketing team to develop SEO-optimised content that drives both traffic and conversions across the customer journey
• Stay updated on search engine algorithm changes and CRO best practices to implement cutting-edge strategies
• Coordinate with all stakeholders to align conversion optimisation and organic growth initiatives with overall business objectives

Skills & Experience

• 3+ years of experience in SEO and CRO with proven results in driving organic traffic growth and conversion improvements
• Proficient in SEO tools including Search Console, SEMrush and technical SEO analysis
• Experience with AB testing tools, demonstrating proficiency in testing methodologies and statistical analysis
• Strong understanding of how SEO and CRO work together across the marketing funnel, with the ability to develop integrated strategies for maximum impact
• Proficient in utilising GA4, heatmap tools, and user behaviour analytics to extract actionable insights from website data
• Demonstrated ability to deliver projects according to a roadmap, effectively managing timelines, resources, and dependencies to ensure successful project completion
• Effective communication and interpersonal skills, with the ability to collaborate with key stakeholders across various departments within the organisation
• Proactive approach to reviewing data to identify risks and opportunities, demonstrating a keen analytical mindset
• Dynamic and adaptable, with the ability to multitask and prioritise tasks in a fast-paced environment
• Capable of supporting the department head in the implementation of strategies aimed at driving growth towards the business KPIs

At Spabreaks.com, we believe in creating a rewarding and balanced work environment. Here’s what you can look forward to when you join our team:

Hybrid Working – Enjoy the flexibility of working from home two days a week while collaborating in our Brighton office three days a week (available after probation period)
Familiarisation Trips – Experience some of the UK’s top spa destinations first-hand.
Social Events – Regular company gatherings to celebrate successes and connect with your colleagues.
️ Health Club / Gym Subsidy – Benefit from a corporate gym discount / health club allowance.
️ Exclusive Travel Discounts – Enjoy fantastic savings on our travel products across our group of companies.
️ Local Discounts – Exclusive savings on local businesses and services.
Path to Wellness – Our path to wellness scheme offers everything from free yoga sessions to relaxing chair massages, meditation...and more.
Employee Assistance Programme – Access confidential, professional support and resources for your well-being.
Fee-Free Independent Mortgage / Financial Advice – Expert guidance to help you navigate your personal finances and homeownership with confidence.

Please note that applications close on Monday 23rd June 2025. We may choose to close the job listing early depending on applications. Due to the high volumes of applications we are unable to respond to every application.