Growth Marketing Manager (Influencer Team)

Skin + Me; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading skincare startup in Greater London seeks an experienced Influencer Marketing Manager. This hybrid role involves creating and driving paid partnerships, leading a marketing team, and optimizing channel performance to achieve growth targets. Ideal candidates will have significant experience in Influencer marketing, a strong analytical background, and a focus on team motivation. Benefits include hybrid working, generous holiday, and professional development opportunities.

Benefits

25 Days Holiday

Free Breakfast & Lunch

Equity share in the company

Health and wellbeing focus

£500 annual development budget

Support for working parents

Culture club events

Discounted products

Generous employee referral scheme

Dog-friendly office

Qualifications

• Experience working in Growth or Influencer marketing, managing large budgets.
• Experience in leading and motivating teams in a fast-paced, data-led business.
• Proven analytical skills with data ambiguity.

Responsibilities

• Create and drive paid partnerships and ambassador strategy for all brands.
• Hire, lead and motivate a team of in-house marketers.
• Deep dive into channel performance and optimize results.

Skills

Experience in Growth or Influencer marketing

Experience managing large budgets

Strong commercial acumen

Exceptional analytical skills

Strong influencing skills

Team player

Job description

Skin + Me is a mission driven start-up with seriously big skin goals.

We’re looking for an experienced Marketing Manager to join our Marketing Team at + Me and lead the Influencer channel. This is a hybrid working role with three days a week in our Paddington HQ (Mon, Tue, Fri) and two days remote.

About the role:

As Influencer Marketing Manager, you will be accountable for delivering against the growth targets of all three brands of the + Me group: Skin + Me, Hair + Me and Renew + Me by striking paid partnerships with Influencers. You will drive the strategy for Influencer marketing, ensuring the smooth delivery of campaigns across all our brands.

Reporting into our Marketing Director, this role will be instrumental in efficiently growing a crucial marketing channel whilst keeping content compelling and on brand.

We are after an experienced Influencer Marketing Manager with a bias for process and planning, who is ready to lead a large team and help them deliver their best work, at scale. Outstanding analytical skills and a solid understanding of growth metrics is essential.

What you'll do:

• Create and drive our paid partnerships, paid usage rights, UGC and ambassador strategy for all brands in our portfolio, working closely with our PR, Social and Growth functional leaders
• Understand our growth objectives and brand vision, and work with business unit leads to set team targets, align on expectations, KPIs and budgets.
• Hire, lead and motivate a team of in-house marketers across two levels to deliver outstanding work and exceed targets.
• Deep dive into channel performance, pull into the team’s knowledge to come up with optimisation ideas, and use a test-and-learn mindset to drive results
• Allocate resources within the team to meet the demands of the business, with the team’s engagement and development in mind.
• Fine-tune our ways of working, with a focus on campaign quality and speed of delivery
• Ensure the team grows, maintains and nurtures relationships with influencers

Who you are:

These are the skills we’re looking for. Even if you don’t tick every box, but feel you’re right for us, we’d still love to hear from you.

• Experience working in Growth or Influencer marketing, where you have managed large budgets and had to deliver against revenue targets.
• Experience in managing projects within a department and cross functionally.
• Experience in leading and motivating teams in a fast-paced, data-led business
• Strong commercial acumen, with a solid understanding of key marketing drivers
• Exceptional analytical skills, comfortable with data ambiguity
• Track record of setting up and fine tuning processes
• Experience implementing tests and learning from results
• Strong influencing skills and ability to adapt your communication style to different audiences.
• A team player who’s happy to get stuck in, supporting all areas of the business.
• An appreciation of the more creative side of marketing
• An interest in healthcare, wellness and skincare.

Why should you choose Skin + Me?

• A daily challenge – in a thrilling, entrepreneurial start-up environment, no two days will ever be the same.
• Make a difference – work within a revolutionary company that is focused on improving millions of lives.
• Serious commitment to growth – personal development is important to us and we’ll make sure we support your growth, and give you broad experience across your role.

Benefits:

• 25 Days Holiday (+ all the usual Bank Holidays) – It's important to take a break and recharge, that's why we offer a generous holiday allowance
• Free Breakfast & Lunch – It’s important you are well fueled for the day so we've got your breakfast and lunch covered. Plus drinks and snacks are available too!
• Hybrid working to give you flexibility – We are all remote on Wednesday and Thursday. When we are in the office on Monday, Tuesday and Friday our core hours are 10-4. If you're an early bird you can do 7-4, and if you're a night owl 10-7 is fine too. Need more flexibility around your life – just let us know.
• Equity – We offer a competitive salary and a generous share award package that means every employee has a stake in the business. We really are all in this together
• Health and wellbeing focus – We offer a healthcare cash plan, cycle to work schemes plus free healthy breakfast and lunch in the office. We'll be sure to always prioritise your physical and mental health.
• £500 annual development budget for any learning, training and development opportunities. Courses, books, software – if it helps you in your role, we’ll help you get it.
• For working parents, we’re proud to offer assistance, helping you save on nursery fees. The workplace nursery benefit allows you to save tax and National Insurance on the full cost of your nursery fees each month.
• Culture club – Our culture club team meets every week to make sure we celebrate our big wins and milestones too, with parties, surprises and more.
• You’ll get highly discounted Skin + Me products for you, and 10 friends + family too.
• Generous employee referral scheme, if you know more fabulous people refer them to work with us too and you’ll get a bonus when they pass probation.
• Dog-friendly office with two very cute resident dogs!

More about Skin + Me:

There’s a huge problem in the world of skincare: people struggle with more than just how their skin looks. They also worry about how it makes them feel and how to manage it long-term. We’re on a mission to change that.

The truth is that achieving your best skin isn’t complicated. The secret? Using a stripped back routine with the best combination of active ingredients for your skin goals. The right products and knowledge make it possible to tackle everything from fine lines and wrinkles to adult acne, rosacea and pigmentation. We’re united in the belief that everyone should have access to expert advice, treatment plans and ingredients that work – minus the big price tag and the long dermatologist waitlist.

Skin + Me is a mission-driven start-up, building a pioneering online dermatology service powered by experts. We take customers through a simple online medical consultation and our prescribers formulate custom treatments that can’t be bought on the high street. Each one is personalised to the individual’s skin goals. It arrives in their letterbox each month and evolves alongside their skin – because everyone’s skin is different and no two journeys are the same.

Skin + Me recently secured £10 million in a series B funding round, reflecting the growing interest in expert-approved skincare. We’ve raised funding from some of the best-known direct-to-consumer entrepreneurs and VCs, including Octopus Ventures. Our highly experienced founding team comes from the likes of Facebook, Charlotte Tilbury, Tails.com and Graze.com.

Our journey has just begun and we’d love for you to join us as we change the face of skincare! Think you’re up for the challenge?