Growth-Driven Game Advertising Lead

FUNFLY PTE. LTD.; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading gaming company in Greater London is looking for an experienced Game Advertising Strategy Lead. This role encompasses the development and execution of advertising strategies to drive user growth and enhance player engagement. The ideal candidate should have over 5 years of experience in game advertising, a strong understanding of performance marketing, and excellent collaboration and communication skills. Responsibilities include optimizing campaign performance and conducting market analysis to adjust strategies per player insights.

Qualifications

• 5–8+ years of experience in game advertising, user acquisition, or performance marketing.
• Proven track record leading advertising strategy for mobile or online games.
• Strong understanding of performance-driven advertising across digital platforms.
• Excellent communication and stakeholder management skills.

Responsibilities

• Develop and execute game advertising strategies for growth.
• Lead advertising creative strategy and ensure quality output.
• Partner with teams to monitor campaign performance and optimise.
• Conduct market and player insights analysis.

Skills

Game advertising experience

User acquisition

Creative strategy

Performance marketing

Campaign optimisation

Data analysis

Communication skills

Job description

A leading gaming company in Greater London is looking for an experienced Game Advertising Strategy Lead. This role encompasses the development and execution of advertising strategies to drive user growth and enhance player engagement. The ideal candidate should have over 5 years of experience in game advertising, a strong understanding of performance marketing, and excellent collaboration and communication skills. Responsibilities include optimizing campaign performance and conducting market analysis to adjust strategies per player insights.