Group Ticketing Manager

WRU - Welsh Rugby Union; Cardiff; Hybrid; GBP 32,000 - 36,000; Full time

Job summary

A major sports organization located in Cardiff is looking for a dedicated individual to lead ticketing and customer relationship management for closed groups. The role involves creating and executing growth strategies, managing communications, and ensuring superior supporter experiences. Candidates should have significant experience in the ticketing/events industry, along with strong management, communication, and analytical skills. The position offers a salary range of £32,000-£36,000 and includes various employee benefits.

Benefits

Salary Sacrifice Pension

Life assurance scheme

Employee assistance programme

Hybrid working arrangements

Free stadium parking and gym

WRU Group discounts

Qualifications

• Solid experience in a management role working in ticketing/events industry.
• Ability to manage multiple deadlines effectively.
• Proven track record of delivering integrated campaigns within tight timescales.

Responsibilities

• Manage engagement communications for closed groups.
• Identify opportunities to enhance supporter match day experience.
• Execute delivery of future new Debenture series.

Skills

Management experience in ticketing/events industry

Project management skills

Excellent verbal and written communication skills

Strong interpersonal skills

Analytical skills

Ability to communicate through Welsh

Tools

Ticketmaster sport XR system

Salesforce

Microsoft packages

Job description

The role will lead on WRU ticket and customer relationship management for closed groups including debenture, premium supporter and club ticketing programmes. This role will create and execute associated growth and activation strategies within these closed groups.

Closing Date: 16 December 2025

Salary: £32,000-£36,000 per annum

Location: WRU Ticket Office, Principality Stadium, Cardiff and/or working from home when possible

Hours of work: 35 hours per week. Occasional evening work and weekend work may be required – specifically to include event days.

Responsible to: Head of Ticketing

Contractual status: Permanent. Subject to 6-month probationary period

Knowledge, Skills and Experience

• Solid experience in a management role working in ticketing/ events industry
• Knowledge of Ticketmaster sport XR system and Salesforce is desired
• Project management experience and examples of delivering integrated campaigns with clear evidence of delivery within tight timescales
• Ability to manage multiple deadlines and to work as part of a team
• Excellent written and verbal communication skills are essential
• Strong interpersonal and relationship management
• Knowledge and understanding of regulatory compliance
• Proven track record of showing an innovative approach to task management
• Excellent IT skills, specifically Microsoft packages, ticketing and CRM systems
• Strong analytical skills
• Ability to communicate and work through the medium of Welsh is desirable

The Role

Key Responsibilities, Tasks and Activities

• Manage proactive and reactive engagement comms for closed groups (Debentures, Clubs, Premium Supporters)
• Identify alignment opportunities to grow and enhance the supporter match day experience for closed groups
• Execute the delivery of future new Debenture series
• Create and deliver growth strategies for closed group ticket sales.
• Create and activate Debenture engagement plans to ensure a superior supporter experience throughout the customer journey
• Act as the communications link between ticketing and marketing departments
• Represent the Ticketing team on matters relating to club ticket entitlements and allocations
• Line management for Group Ticketing Executive and Affiliate ticketing Officer.
• Carry out any appropriate additional tasks or duties as requested by line management
• Carry out duties in support of the WRU Group Strategic Mission, Purpose and Values

Key Relationships

• Ticketing Operations Manager
• Event Ticketing Manager
• Customer Services Manager
• WRU commercial and marketing department leads
• WRU commercial ticketing partners and agencies
• WRU Data & Digital Team

WRU Requirements

The WRU require that individuals are proficient in IT skills, specifically Microsoft packages. Excellent written and verbal communications are essential, along with the ability to build strong relationships with internal and external stakeholders.

Ability to communicate through the medium of Welsh and a Valid UK Driver's License is desirable.

The Perks

As a permanent member of the WRU Group, you will have access to our full range of employee benefits, including:

• Salary Sacrifice Pension (5% employee contribution, matched by WRU)
• Life assurance scheme
• WRU Group Ticket Allocation
• Employee assistance programme
• Team Tactics – hybrid working arrangements
• Free stadium parking and gym
• WRU Group store and tour discounts
• WRU Group partnership offers
• Eye Care Voucher Scheme
• Cycle to Work Scheme

Our Values

The WRU Group are committed to developing a culture whereby all employees are equally valued and respected. Our aims, together with our vision and mission, are underpinned by our core values and beliefs which embrace: Integrity, Excellence, Success, Courage, Family & Humour.

Inclusion At The WRU

The WRU Group are committed to building diverse, high‑performing and engaged teams across Welsh Rugby. We are ambitious about providing a people‑first culture where everyone can belong, be heard and respected. We are happy to talk to you about our Crys I Bawb EDI Strategy (2024-2029) and you can also read more about our commitment in our Equality, Diversity and Inclusion Policy.

Diversity monitoring

We know that we deliver better services when our workforce reflects the full range of backgrounds and experiences in the society we serve. To continue to do this we need your help in filling out a short monitoring form. None of the information you provide will be visible as part of your application. It will only be used anonymously to monitor the inclusivity of our selection processes. You can select 'prefer not to say’ if you would rather not answer any question.

Rheolwr Tocynnau Grŵp

Bydd y rôl yn arwain ar docynnau a rheoli perthynas cwsmeriaid URC ar gyfer grwpiau caeedig gan gynnwys rhaglenni dyledebau, cefnogwyr premiwm a thocynnau clybiau. Bydd y rôl hon yn creu ac yn gweithredu strategaethau twf ac actifadu cysylltiedig o fewn y grwpiau caeedig hyn.

Dyddiad Cau: 16 Rhagfyr 2025

Cyflog: £32,000-£36,000 y flwyddyn

Lleoliad: Swyddfa Docynnau URC, Stadiwm Principality, Caerdydd a/neu weithio gartref lle bo modd

Oriau gwaith: 35 awr yr wythnos.

Yn atebol i: Pennaeth Tocynnau

Statws cytundebol: Parhaol.

Yn amodol ar gyfnod prawf o 6 mis

Gwybodaeth, Sgiliau a Phrofiad

• Profiad cadarn mewn rôl reoli yn y diwydiant tocynnau/digwyddiadau
• Mae gwybodaeth am system Ticketmaster sport XR a Salesforce yn ddymunol.
• Profiad o reoli prosiectau ac enghreifftiau o gyflwyno ymgyrchoedd integredig gyda thystiolaeth glir o gyflwyno o fewn amserlenni tynn
• Y gallu i reoli terfynau amser lluosog a gweithio fel rhan o dîm
• Mae sgiliau cyfathrebu ysgrifenedig a llafar rhagorol yn hanfodol
• Rheolaeth ryngbersonol a pherthnasau cadarn
• Gwybodaeth a dealltwriaeth o gydymffurfiaeth reoleiddiol
• Hanes profedig o ddangos dull arloesol o reoli tasgau
• Sgiliau TG rhagorol, yn benodol pecynnau Microsoft, systemau tocynnau a CRM
• Sgiliau dadansoddi cryf
• Mae'r gallu i gyfathrebu a gweithio yn y Gymraeg yn fanteisiol

Y RÔL

Cyfrifoldebau, Tasgau a Gweithgareddau Allweddol

• Rheoli cyfathrebiadau ymgysylltu rhagweithiol ac adweithiol ar gyfer grwpiau caeedig (Dyledebau, Clybiau, Cefnogwyr Premiwm)
• Nodi cyfleoedd alinio i dyfu a gwella profiad diwrnod y gêm i gefnogwyr ar gyfer grwpiau caeedig
• Gweithredu'r gwaith o gyflwyno cyfresi Dyledebau newydd yn y dyfodol
• Creu a chyflwyno strategaethau twf ar gyfer gwerthiant tocynnau grwpiau caeedig.
• Creu a gweithredu cynlluniau ymgysylltu Dyledebau i sicrhau profiad rhagorol i gefnogwyr drwy gydol taith y cwsmer
• Gweithredu fel y cyswllt cyfathrebu rhwng yr adrannau tocynnau a marchnata
• Cynrychioli'r tîm Tocynnau ar faterion sy'n ymwneud â hawliau a dyraniadau tocynnau clwb
• Rheolwr llinell ar gyfer y Swyddog Tocynnau Grŵp a'r Swyddog Tocynnau Cyswllt.
• Cyflawni unrhyw dasgau neu ddyletswyddau ychwanegol priodol yn unol â chais y rheolwyr llinell
• Cyflawni dyletswyddau i gefnogi Cenhadaeth, Diben a Gwerthoedd Strategol Grŵp URC

Perthnasau Allweddol

• Rheolwr Gweithrediadau Tocynnau
• Rheolwr Tocynnau Digwyddiadau
• Rheolwr Gwasanaeth Cwsmeriaid
• Arweinwyr adrannau masnachol a marchnata URC
• Partneriaid ac asiantaethau tocynnau masnachol URC
• Tîm Data a Digidol URC

GOFYNION URC

Mae URC yn mynnu bod gan unigolion sgiliau TG, yn benodol pecynnau Microsoft. Mae sgiliau cyfathrebu ysgrifenedig a llafar rhagorol yn hanfodol, ynghyd â'r gallu i feithrin perthnasoedd cryf gyda rhanddeiliaid mewnol ac allanol. Mae'r gallu i gyfathrebu trwy gyfrwng y Gymraeg a Thrwydded Yrru Ddilys y DU yn ddymunol.

Y MANTEISION

Fel aelod parhaol o Grŵp URC, bydd gennych fynediad at ein hystod lawn o fuddion cyflogeion, gan gynnwys:

• Pensiwn Aberth Cyflog (cyfraniad cyflogai o 5%,cyfraniad cyfatebol gan URC)
• Cynllun yswiriant bywyd
• Dyraniad Tocyn Grŵp URC
• Rhaglen cymorth i weithwyr
• Tactegau Tîm – trefniadau gweithio hybrid
• Parcio stadiwm a champfa am
• Gostyngiadau siop a theithiau Grŵp URC
• Cynigion partneriaeth Grŵp URC
• Cynllun Talebau Gofal Llygaid
• Cynllun Beicio i'r Gwaith
• Gostyngiadau Gwestai'r Celtic Collection

Ein Gwerthoedd

Mae Grŵp URC wedi ymrwymo i ddatblygu diwylliant lle mae pob gweithiwr yn cael ei werthfawrogi a'i barchu'n gyfartal. Mae ein nodau, ynghyd â’n gweledigaeth a’n cenhadaeth, wedi’u tanategu gan ein gwerthoedd a’n credoau craidd sy’n croesawu: Uniondeb, Rhagoriaeth, Llwyddiant, Dewrder, Teulu a Hiwmor.

Cynhwysiant yn URC

Mae Grŵp URC wedi ymrwymo i ddarparu Jyrsi i Bawb. Mae hyn yn cynnwys y bobl sy'n gweithio i ni a gyda ni. Rydym yn uchelgeisiol ynglŷn â darparu diwylliant sy'n rhoi pobl yn gyntaf, lle gall pawb fod yn perthyn a chael eu clywed a’u parchu. Rydym yn hapus i siarad â chi am ein Cynllun Cydraddoldeb, Amrywiaeth a Chynhwysiant (2023-2028) a gallwch hefyd ddarllen rhagor am ein hymrwymiad yn ein Polisi Cydraddoldeb, Amrywiaeth a Chynhwysiant.

Monitro amrywiaeth

Gwyddom ein bod yn darparu gwasanaethau gwell pan fo ein gweithlu’n adlewyrchu’r ystod lawn o gefndiroedd a phrofiadau yn y gymdeithas a wasanaethwn. Er mwyn parhau i wneud hyn mae angen eich help arnom i lenwi ffurflen fonitro fer. Ni fydd unrhyw wybodaeth y byddwch yn ei rhannu yn weladwy fel rhan o'ch cais. Dim ond i fonitro cynwysoldeb ein prosesau dethol yn ddienw y caiff ei defnyddio. Gallwch ddewis ‘gwell gennyf beidio â dweud’ os byddai’n well gennych beidio ag ateb unrhyw gwestiwn.