Group Head of Sales

Mad Swans; City of Westminster; Hybrid; GBP 70,000 - 75,000; Full time

Job summary

A new hospitality brand in the UK seeks a proactive Group Head of Sales to lead sales efforts and drive commercial growth. You will develop innovative sales strategies, manage a small team, and build brand awareness across multiple properties. Ideal candidates will have at least five years of leadership experience in hospitality sales and a proven record of successful brand launches. The role offers a competitive salary plus uncapped commission, alongside a range of employee benefits.

Benefits

Attractive bonus scheme

Free parking

Free employee meal while on shift

Wage streaming access

Employee discounts on various services

Team social & well-being activities

Employee referral scheme bonus

Branded merchandise

Tree planting initiative

Qualifications

• Minimum five years of hospitality sales leadership.
• Proven experience with brand launches and new openings.
• Solutions-driven and innovative mindset.

Responsibilities

• Lead and oversee a small sales team.
• Drive B2B and B2C sales initiatives.
• Develop go-to-sales strategies and build brand awareness.

Skills

Hospitality sales leadership

Strategic thinking

Team leadership

Excellent communication

Results-driven

Negotiation skills

Organizational skills

Proactiveness

Job description

Group Head of Sales – Mad Swans

Mad Swans is looking for a proactive, positive and energetic Group Head of Sales to lead all commercial efforts for our new hospitality brand centred around sport, hospitality and sustainability. The role involves spearheading launch activities, driving revenue, and scaling our presence across key markets.

Job Summary

As Group Head of Sales, you will develop go‑to‑sales strategies, build brand awareness, and manage a lean commercial team that will grow as the business expands.

Key Responsibilities

• Own overall budgeted and planned sales revenue.
• Lead, develop and oversee a small sales team and build new teams across multiple properties.
• Drive B2B and B2C sales across corporate, group, and leisure segments.
• Actively generate revenue and execute sales initiatives.
• Convert individual and group enquiries into bookings with high conversion efficiency.
• Coordinate with Marketing, Head of Topflight, Gym & Racquets Manager, and operational teams to align goals.
• Set up systems and processes for sales, events, and reservations.
• Establish key partnerships and secure early wins to build momentum.
• Manage and support on‑property events and reservations teams to deliver world‑class customer service.
• Design and deliver all sales and events process standards for all sites.
• Develop and execute strategies to increase bookings for rooms, events, and packages.
• Identify and target new business opportunities for weddings, corporate retreats, and local partnerships.
• Conduct site visits and client show‑rounds to promote the venue’s offerings.
• Present proposals, quotations, and contracts to clients.
• Maintain a sales database and track leads, inquiries, conversions, and pipeline activity.
• Attend wedding fairs, trade shows, and local networking events on behalf of Mad Swans.
• Work with marketing to develop promotional materials and campaigns.
• Align local and national sales efforts with brand‑level strategy.
• Coordinate cross‑property promotions, events, and media opportunities.
• Monitor KPIs including RevPAR, ADR, and direct channel performance.

Qualifications

• Minimum five years of hospitality sales leadership.
• Proven experience with brand launches and multi‑property new openings.
• Strategic thinker with strong execution skills and team leadership ability.
• Hands‑on approach and willingness to get stuck in.
• Passion for innovation, storytelling, and guest engagement.
• Results‑driven with a track record of achieving ambitious sales revenue targets.
• Excellent communicator and negotiator.
• Strong organisational skills and ability to multi‑task.
• Confident, outgoing and well‑presented.
• Self‑driven, highly motivated, proactive, positive and resilient.
• Solutions‑driven with an innovative mindset.
• Flexible and willing to support a new business start‑up environment.
• Comfortable working in a highly entrepreneurial and fast‑paced environment.

Location & Travel

• Primary base: Mad Swans, Mendips (Bristol) with flexibility within the South of the UK.
• Must travel regularly to all existing and future sites (Bristol, Alton, Exeter, Farnham, London).
• Own vehicle required; overnight stays may be required on occasion.
• Core office hours with occasional evenings and weekend work possible.

Salary & Commission

• £70,000‑£75,000 per annum plus an attractive, uncapped commission scheme with no upper limit.

Rewards & Benefits

• Attractive bonus scheme.
• Free parking.
• Free employee meal whilst on shift.
• Wage streaming – access pay for hours worked before the payday.
• Employee discounts on food, sports, activities, cabins, and retail shop.
• Reward & recognition initiatives.
• Team social & well‑being activities & events.
• Employee referral scheme bonus.
• Mad Swans branded water bottle and hoodie.
• Plant your own tree at Mad Swans.

This is a full‑time permanent position. Apply now to join our dynamic team and help bring a new hospitality concept to life.