Group Head Of Marketing

emap; Croydon; On-site; GBP 50,000 - 80,000; Full time

Job summary

A leading media company in Croydon is seeking a strategic marketing leader to drive revenue growth in the Emerald division. The role entails overseeing marketing functions, managing team performance, and fostering strategic partnerships. Candidates should have strong B2B media and events experience, as well as proven skills in building relationships with stakeholders. This position offers an exciting opportunity to shape marketing strategies and enhance engagement across various channels.

Benefits

Flexible working hours

Professional development opportunities

Qualifications

• B2B media and events experience essential.
• People management experience essential.
• Excellent copywriting skills.

Responsibilities

• Lead marketing for the Emerald division.
• Manage targets, revenue generation, and KPIs.
• Develop data strategy across the portfolio.

Skills

Strong influencing skills

Data manipulation and management

Excellent planning and organizational skills

Excellent verbal and written communication skills

Education

B2B media and events experience

People management experience

Tools

CRM systems

Digital media tools

Job description

About the Company

emap is a progressive media, content, events, subscription, and networking business. We connect influential people and organisations to a high-value network of decision-makers, data, and ideas through our industry-leading business to business portfolio of brands.

Overall Purpose of the Role

This is a leadership role with a brief to grow the Emerald division revenues and profits by leading our marketing function across all activities, driving subscription revenues, growing event revenues, and working with others to launch products that drive engagement, and support a large marketing solutions business.

Key Responsibilities

• Lead marketing at a strategic and commercial level for the portfolio and input into companywide activities.
• With the MD decide on priorities in marketing, in the face of increasing and often conflicting demands.
• Direct the marketing activities for the portfolio including audience development, events, paid subscriptions, data growth and management and driving sponsorship and advertising enquiries, and ensuring brand activities such as show attendance are at a high level.
• Review current team structure and design a team organisation, which allows for delivery across an extensive range of activities, within the financial constraints the company can afford.
• Lead, motivate and mentor the team.
• Ensure projects are delivered on time and to budget.
• Manage targets, revenue generation and KPIs across the portfolio.
• Set and control budgets and report regularly on targets, spend and activity.
• Develop and maintain relationships with key stakeholders, suppliers, and associations.
• Be the driver in maintaining brand values, brand recognition and reputation.
• Put data at the core of the portfolio growth, and with the MD develop data strategy across the portfolio. Ensure data is up to date and constantly renewed.
• Maintain superior quality marketing communications across the portfolio and promote best practice.
• Represent the company on association committees such as the PPA and the ABC.

Key Results Area

• Meet and exceed agreed targets and levels of service across the business.
• Effective team working with a large variety of stakeholders.
• Maintain a high performing stable team, while maintaining cost control, improving efficiency, and providing a compelling place to work.

Personal Specifications and Competencies

• Strong influencing skills with the ability to influence and negotiate for time and resources at all levels.
• Evidence of success in building and managing relationships with high level stakeholders.
• Evidence of success in prioritising and dealing with level sensitive information and taking appropriate action on a regular basis.
• Organisational awareness with the ability to operate with confidence and credibility across all functions of the Company.
• Evidence of understanding and interest in technology, particularly digital media, social media, AI, and CRM and other marketing systems.
• Excellent planning, organisational and time management skills, with the ability to work under pressure and to tight deadlines and to demonstrate an effective and resourceful approach to addressing issues.
• Ability to manipulate and manage data. Strong skills and evidence of success in acquiring new data.
• Sound judgement with the ability to interpret, analyse, and disseminate complex, sensitive information.
• A strong understanding of business and organisational risk and the ability to analyse situations and apply judgement on decisions.
• Resourceful and purposeful, with initiative, drive, and a powerful desire to deliver exceptional results.
• A collaborator both internally and externally.
• Excellent verbal and written communication skills, including the ability to present and explain management information clearly to a variety of audiences.

Other Requirements

• B2B media and events experience essential.
• People management experience essential.
• Subscriptions experience preferred.
• Event experience preferred.
• Can demonstrate successful use of technology to improve results/efficiency.
• To be able to demonstrate understanding and use of AI.
• Excellent copywriting skills.
• Understanding of the use and development of data, and using it to drive product innovation.
• Experience of managing substantial budgets.

Personal Attributes

• Highly organised
• Detail orientated
• Motivated
• Driven
• High energy
• Curious
• High personal integrity
• Great communicator
• Trustworthy
• Collaborator
• Professional
• Careful
• Thoughtful
• Considerate
• Driven to self‑learn and improve