Group E-commerce & Digital Director

Hollywood Bowl Group Plc; Hemel Hempstead; On-site; GBP 150,000 - 200,000; Full time

Job summary

A leading entertainment company in Hemel Hempstead is seeking a Group E-commerce & Digital Director to lead their eCommerce strategy and develop the digital customer journey. The ideal candidate has over 10 years' experience in eCommerce and digital marketing, with strong cross-functional leadership skills. This role is office-based and involves international travel along with a competitive salary package and benefits.

Benefits

Electric Vehicle scheme

Competitive annual performance bonus

Enhanced pension plan

50% off food when working

Qualifications

• Minimum 10 years of experience in eCommerce and digital marketing.
• At least 5 years in a senior international or multi-territory role.
• Proven success managing and scaling eCommerce channels across multiple markets.

Responsibilities

• Support the Chief Marketing and Technology Officer on eCommerce strategy.
• Lead development of the digital customer journey with the transformation team.
• Own the customer retention and loyalty strategy.

Skills

eCommerce strategy

digital marketing

customer retention

cross-functional team leadership

Tools

CRM tools

digital platforms

AI tools

Job description

The Role

About The Role: Do you have great experience in team management and development? Are you looking to champion innovation and ensure a consistent, world-class digital experience across markets and channels? Are you looking to join a company that is fast paced and with exciting growth plans? If so, then look no further!

The Why

Join Hollywood Bowl Group as our Group E-commerce & Digital Director. In return you’ll get:

• Access to our Electric Vehicle scheme and £5,000 allowance
• A competitive annual performance bonus
• 22 days holiday + additional days with length of service
• 50% off food when you are working in centres
• Enhanced pension plan
• Group Life Assurance
• Group Income Protection
• Free games vouchers every month
• 30% discount off food and drink for you and up to five friends
• Access to our Employee Assistance Programme (EAP) for you and your family
• Opportunity to join our healthcare cash plan
• Financial long service awards
• A £15 donation to our charity partner when you complete your induction
• Enhanced maternity, paternity, adoption, and shared parental leave benefits

The What

Here\'s some of what you will be doing:

• Supporting the Chief Marketing and Technology Officer to implement and evolve the overarching eCommerce strategy.
• Lead the development of the end-to-end digital customer journey, in collaboration with the Digital Transformation team.
• Own the customer retention and loyalty strategy, driving repeat engagement, visit frequency, and lifetime value across territories
• Lead the international paid media strategy in partnership with in-house teams and agency partners, ensuring channel mix and spend efficiency are optimised across platforms

To Be Successful, You\'ll Have

• Minimum 10 years of experience in eCommerce and digital marketing, with at least 5 years in a senior international or multi-territory role
• Proven success managing and scaling eCommerce channels across multiple markets, ideally within the hospitality, leisure or retail sectors
• Experience leading cross-functional digital teams including UX/UI, CRM, performance marketing, and data/analytics
• Strong understanding of digital platforms, martech stacks, and customer data platforms (CDPs)
• Demonstrable success using personalisation, automation, and AI tools to enhance customer experience and conversion rates
• Experienced in working closely with territory leaders, business partnering and influencing at all levels, while building and maintaining strong, collaborative working relationships
• This role requires international travel
• This role is office based

Bonus points if you have

• Experience in the leisure, hospitality, or retail sector.
• CIM qualification or equivalent.

The Who

Hollywood Bowl Group has a passion for bringing families and friends together for affordable fun and healthy competition. Following our listing on the main stock market in 2016 we became Hollywood Bowl Group, seeking out the perfect locations for our bowling and golf centres nationwide. We formed our customer proposition, built on real feedback, and went from strength to strength with our in-centre game technology and online scoring systems. Now with 75 centres across the UK and 15 centres in Canada, operating under the Hollywood Bowl, Putt & Play and Splitsville brands, we\'re proud to be ambitious market leaders in experiential family entertainment. We continue to expand our estate and look for profitable opportunities to grow, with an average of three new sites opening each year.

At Hollywood Bowl Group, we value diversity and inclusion, and we\'re committed to creating a working environment that promotes equal opportunities. Individual differences and the contributions of all employees are recognised and valued and we believe that a diverse and inclusive workplace makes us a more relevant, more competitive, and more resilient company.