Group Digital Marketing Manager

Camira Fabrics Ltd; Lower Hopton; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading textile manufacturer in the United Kingdom is seeking a marketing professional to lead the digital evolution of their presence. The role involves creating data-driven strategies, managing websites, and executing digital marketing campaigns. The ideal candidate will enhance customer experience across digital platforms and collaborate with various teams. This position offers a competitive salary, annual leave, and the opportunity for professional development, potentially with hybrid working options.

Benefits

23 days annual leave plus bank holidays

Company pension contribution

Opportunities for professional development

Qualifications

• Experience in creating data-driven marketing strategies.
• Proficient in managing websites and digital marketing campaigns.
• Strong understanding of CRM systems, specifically HubSpot.

Responsibilities

• Lead the evolution of digital presence through innovative strategies.
• Manage and improve customer experience on Camira Group websites.
• Run digital marketing campaigns to drive traffic and growth.
• Track and report performance against KPIs.

Job description

About our company

Camira are a multi-award-winning textile manufacturer with two centuries of heritage and a forward-thinking approach to innovation and sustainability, Camira designs and manufactures environmental fabrics for the commercial, public transport and residential sectors.

Purpose of the role

To lead the evolution of Camiras digital presence by creating innovative, data-driven marketing strategies that deliver exceptional online experiences for our customers. This role is pivotal in shaping and optimizing our digital ecosystem, including websites, eCommerce platforms, CRM, and emerging technologies, to drive engagement, conversion, and sustainable growth across all market segments.

The day to day

• To adhere to the Camira Code of Conduct and comply with all relevant quality, environmental, health & safety, data protection, and corporate legislative requirements
• Manage and improve Camira Group websites for the best customer experience (UX / UI and conversion).
• Run digital marketing campaigns using CRM, SEO, and paid ads to drive traffic and growth.
• Oversee all website tools and services (e.g., visualisation tools, AI chatbot, image search).
• Act as CRM (HubSpot) champion for automation, lead nurturing, and best practices.
• Track and report website, CRM, and eCommerce performance against KPIs.
• Manage relationships with digital agencies and partners to deliver projects on time and budget.
• Identify and implement new digital technologies for competitive advantage.
• Ensure GDPR compliance across websites and CRM.
• Collaborate with ICT and Marketing teams to develop digital and eCommerce offerings.

Other Considerations

• Competitive salary (dependent on experience).
• 23 days annual leave plus bank holidays, with the option to buy additional days.
• Company pension contribution.
• Standard working hours (Monday to Friday).
• Opportunities for professional development and training.
• Driving licence may be required for occasional travel.

Based at Mirfield, West Yorkshire (with potential for hybrid working depending on business needs).

Camira Values

Our success lies in our customers success. We focus on building long lasting relationships and delivering a brilliant customer experience to a global market; using digital technologies, providing high-quality products, support and services that add value, inspire, and exceed expectations.

Our commitment to quality, health & safety, and environmental standards ensures we consistently deliver products and services that meet both customer and regulatory requirements. We do the right thing, no matter how hard. We uphold integrity, honesty, and transparency with our customers, our people, and the planet. We respect our resources and commit to making pioneering fabrics and delivering value added services that contribute positively to a more sustainable future.

Apply today

At Camira, diversity, equity, and inclusion are at the heart of our values. We adopt a workplace where every team member feels valued and respected. Our inclusive culture ensures all employees have equal opportunities for growth and development. If you require any adjustments and / or additional support during the interview process, please let the talent team know.

Join Camira and be part of a company that values your unique skills and supports your professional journey. Apply now and contribute to our mission of delivering exceptional fabrics.