Global CRM & Lifecycle Marketing Lead

Skrill; Greater London; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A global payments platform is seeking a Marketing Customer Engagement Manager to drive customer engagement across its consumer brands. The selected candidate will be responsible for managing CRM activation, optimizing lifecycle marketing strategies, and ensuring data compliance. Required qualifications include a Bachelor's degree and at least 3 years of experience in managing CRM programs. The role offers a hybrid working model and comprehensive benefits, including health insurance and employee discounts.

Benefits

Flexible working hours

Private health insurance

Employee discounts on gym memberships

Free breakfast and snacks

Paid charity days

Enhanced family policies

Summer hours with early finish

Qualifications

• Minimum 3 years of experience managing CRM and lifecycle marketing programs.
• Hands-on expertise with Oracle Responsys required.
• Experience with Salesforce Marketing Cloud strongly preferred.
• Proficiency using analytics and tracking tools.

Responsibilities

• Manage the full CRM activation and lifecycle journeys across email, push notifications, and SMS.
• Build and optimise multi-channel lifecycle journeys for engagement and retention.
• Own campaign delivery from segmentation to performance reporting.
• Develop automated programs in primary CRM platforms.

Skills

Oracle Responsys

CRM data structures

Analytics tools

Project management

Email marketing

Communication

Mobile app CRM

Education

Bachelor’s degree in Marketing, Business or Communications

Tools

Salesforce Marketing Cloud

Google Analytics 360

Tableau

Power BI

Job description

A global payments platform is seeking a Marketing Customer Engagement Manager to drive customer engagement across its consumer brands. The selected candidate will be responsible for managing CRM activation, optimizing lifecycle marketing strategies, and ensuring data compliance. Required qualifications include a Bachelor's degree and at least 3 years of experience in managing CRM programs. The role offers a hybrid working model and comprehensive benefits, including health insurance and employee discounts.