Global Consumer and Market Insights Lead, Womenswear & Handbags

Ralph Lauren Corporation; City Of London; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading global luxury brand in London is seeking a Global Insights Director for Womenswear & Handbags. The role involves managing research, supporting global teams, and delivering strategic insights. Ideal candidates will have proven experience in an insights function, particularly within retail or luxury industries, and possess strong analytical and leadership skills. This position aims to drive consumer-centric strategies.

Qualifications

• Proven experience in an insight function, ideally in a retail or luxury business.
• Ability to drive briefs and manage agencies effectively.
• Understand regional nuances and implications for our business.

Responsibilities

• Manage insights delivery of all research on Womenswear & Handbags.
• Build strong relationships with agencies to achieve results.
• Deliver strategic support to global brand teams.

Skills

Excellent ad hoc research skills

Luxury or fashion sensibility

Exceptional analytical skills

Leadership experience

Job description

Global Consumer and Market Insights Lead, Womenswear & Handbags

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets.

Position Overview: Global Insights Director role based in London to manage all research and insights on Womenswear & Handbags, supporting the global brand, marketing, merchandising and sales teams.

• Manage the smooth running and effective insights delivery of all research pertaining to Womenswear or Handbags, including working in close partnership with the global & regional brand and marketing teams.
• Build strong relationships with, and manage agencies effectively to achieve strong results that meet our need to marry ‘magic & logic’ or ‘data with style’.
• Ensure key learnings & implications are discussed with all relevant teams, particularly supervising and supporting the regional teams with the understanding and sharing of insights to all key stakeholders in their markets.
• Deliver strategic business support to the global Womenswear & Handbag Brand and Marketing teams & support regional teams.
• Deliver yearly 360 analysis combining insights from U&As, brand health, social listening, identifying new category, brand or market opportunities to feed into category, brand and marketing strategies.
• Support all global WW & Handbags Board meetings & Long-Range Planning analysis.
• Provide regular updates to the business on any relevant macro-consumer shifts, fashion trends & competitor developments impacting Womenswear & handbags categories.
• Support the global marketing team to ensure insights inform advertising development, from concept to post-campaign assessment.
• Contribute to the consumer centricity shift by driving adoption of Consumer insights within brands, regions and markets ways of working.

Experience, Skills & Knowledge: A proven track record and experience in an insight function, including client-side experience, ideally in a retail or luxury business.

Required skills include excellent ad hoc research skills (both quantitative and qualitative) with expertise across consumer and shopper methodologies; proven ability to drive briefs, effectively manage agencies, build out analysis from scratch from data tables and pull together strong & impactful stories.

Luxury or fashion sensibility, passionate about understanding our consumers, having the sensitivity/ flair to gather regional nuances and implications for our business.

Exceptional analytical skills and commercial awareness, with a passion for turning complex and multiple sets of data into clear, business-led recommendations.

Proven leadership experience, with evidence of driving business change/ growth and an entrepreneurial mindset to drive the business’s consumer centricity transformation.

Ralph Lauren is an equal opportunities employer and welcomes applications from diverse candidates.