Global Campaigns Manager - Data-Driven Demand Gen (SaaS)

Basware; Greater London; On-site; GBP 65,000 - 85,000; Full time

Job summary

A leading B2B technology firm is seeking a Senior Manager for Global Marketing Campaigns. Responsibilities include developing and executing integrated marketing campaigns aimed at driving demand and meeting growth goals. The ideal candidate will have over 5 years of B2B marketing experience, particularly in global campaign management, with a focus on using data-driven strategies to optimize lead generation and enhance marketing performance. Strong analytical skills and familiarity with the SaaS industry are preferred.

Qualifications

• 5+ years of B2B marketing experience focusing on Global Campaign management.
• Proven track record in developing successful global marketing campaigns.
• Experience in working closely with Marketing Development reps to drive MQLs.

Responsibilities

• Plan and develop end-to-end marketing campaigns aligned with strategic direction.
• Build global campaign strategies focusing on pipeline generation and quality.
• Foster strong partnerships with Sales teams to align marketing with sales objectives.

Skills

B2B marketing experience

Global Campaign management

Demand generation expertise

SaaS industry understanding

Strong analytical skills

Education

Bachelor’s degree in Marketing or related field

Job description

A leading B2B technology firm is seeking a Senior Manager for Global Marketing Campaigns. Responsibilities include developing and executing integrated marketing campaigns aimed at driving demand and meeting growth goals. The ideal candidate will have over 5 years of B2B marketing experience, particularly in global campaign management, with a focus on using data-driven strategies to optimize lead generation and enhance marketing performance. Strong analytical skills and familiarity with the SaaS industry are preferred.