General Manager - Volkswagen

Johnsons Cars Ltd; Birmingham; On-site; GBP 75,000; Full time

Job summary

A leading automotive dealer group in Birmingham is seeking a full-time General Manager / Brand Manager to oversee operations at their Volkswagen Dealership. The ideal candidate will have a strong background in automotive management, proven experience in financial oversight, and demonstrate a commitment to customer satisfaction. This role offers a competitive salary of £75,000 plus an £18,000 bonus, with total on-target earnings of £93,000. Benefits include enhanced holidays, life assurance, and industry-leading training opportunities.

Benefits

Enhanced Holiday entitlement

Birthday Leave

Life Assurance

Company Pension Scheme

Company Car

Fuel Card

Dental benefits

Staff Referral scheme

Discounts from thousands of high‑street retailers

Industry‑leading product and manufacturer training

Internal training academy

Qualifications

• Proven track record in an Automotive Management role.
• Experience in a main dealer environment.
• Understanding of dealership accounts and budgeting.
• Ability to execute long-term business strategies.

Responsibilities

• Maintain site standards to meet company requirements.
• Manage daily operations of the site.
• Ensure correct stock management for new and used cars.
• Conduct monthly management reviews with the team.
• Collaborate with Divisional Accounts for accurate forecasting.
• Lead the team to achieve targets.

Skills

Automotive Management Experience

Financial Management

Team Leadership

Customer Focus

Job description

General Manager / Brand Manager

At Johnsons Cars, we are more than just a workplace; we are a team. We value our employees and offer a host of benefits that set us apart from the rest. We're looking for a full‑time, permanent General Manager / Brand Manager to join our team at our Volkswagen Dealership in Birmingham.

As a General Manager you will be an integral member of the team, approaching situations with an enthusiastic and positive manner to ensure the dealership, your colleagues and our customers all benefit.

Highly customer‑focused and experienced within the Sales and Aftersales departments, you will assume responsibility for the daily operations within the business and should have a proven track record in delivering outstanding balanced scorecard and financial performance, along with previous experience working within a franchised dealer.

£75,000 Basic Salary with a £18,000 Bonus taking total on target earnings £93,000.00

Role And Responsibilities

• Maintain site standards to meet company and franchise requirements
• Day‑to‑day management of the site
• Ensure the site has the correct and well‑managed new and used car stock
• Undertake monthly management reviews with your team
• Work with the Divisional Accounts function to submit accurate flash forecasts
• Lead your team to meet and exceed budgeted performance
• Maintain a supportive relationship with dealership departments and advise, implement and maintain robust processes within departments to meet dealership targets

The Ideal Candidate

• Have a proven track record in an Automotive Management role
• Have previous experience working in a main dealer environment
• Have experience with financial management, budgeting, and be able to understand the dealership accounts
• Have the ability to develop and execute long‑term business strategies, including understanding market trends, competition, and identifying opportunities for growth

What We Offer

• Enhanced Holiday entitlement
• Birthday Leave
• Life Assurance
• Company Pension Scheme
• Company Car
• Fuel Card
• Dental benefits
• Staff Referral scheme
• Benefits Platform
• Discounts from thousands of high‑street retailers
• Industry‑leading product and manufacturer training
• Internal training academy and partnership with top Automotive Management & Leadership trainers

The Company

Welcome to Johnsons Cars, one of the UK's biggest independent dealer groups with a nationwide presence spanning 58 sites across the country. Proudly representing 17 esteemed brands, we deliver exceptional service to our valued customers. Our network includes vehicle parts operations and a Fleet Services business, and we embody a culture of continuous growth and success. As an employer, we provide a platform for personal and professional growth.

The Values

• Innovation: We are creative and fearless in our work.
• Accountability: We take ownership of our work and lead from the front.
• Teamwork: We collaborate widely and build supportive environments.