General Manager - Milton Keynes, Buckinghamshire

JD Gyms; Milton Keynes; On-site; GBP 31,000 - 36,000; Full time

Job summary

A leading fitness company in Milton Keynes is seeking a passionate General Manager to lead their gym. This role requires strong leadership and commercial acumen to inspire a team and enhance member engagement. The ideal candidate will have proven experience in fitness management and a successful track record in revenue growth. Competitive salary between £31,100 and £35,532 along with a performance-related bonus opportunity.

Benefits

Free JD Gyms membership

JD Group staff discounts

Private health care

Company pension scheme

Wellbeing support

On-site parking

Staff social events

Qualifications

• Proven leadership experience in fitness, leisure, or hospitality.
• Strong commercial acumen and a track record of growing revenue.
• Hands-on approach to member engagement.
• Experience managing teams and driving performance.
• Ideally, previous experience as a Fitness Manager, Duty Manager, or GM.

Responsibilities

• Lead, coach, and develop a high-performing team.
• Engage with members and drive retention.
• Ensure operational excellence across health & safety and compliance.
• Drive membership growth through local marketing and outreach.
• Monitor financial performance and deliver against business targets.

Skills

Leadership experience in fitness

Strong commercial acumen

Team management

Member engagement

Job description

At JD Gyms, we don't just run gyms, we build vibrant communities. We're looking for a passionate, energetic General Manager to lead from the front, inspire their team, and create the best fitness experience. This is your opportunity to take full ownership of a stylish, high‑performing gym, blending leadership, commercial strategy, and member engagement into one rewarding role.

Responsibilities

• Lead, coach, and develop a high‑performing team of managers, coaches, and assistants.
• Be a visible, inspiring presence on the gym floor, engaging with members and driving retention.
• Ensure operational excellence across health & safety, cleanliness, and compliance.
• Drive membership growth through local marketing, outreach, and community events.
• Monitor financial performance and deliver against key business targets.

Qualifications

• Proven leadership experience in fitness, leisure, or hospitality.
• Strong commercial acumen and a track record of growing revenue.
• ion for health and fitness, with a hands‑on approach to member engagement.
• Experience managing teams and driving performance.
• Ideally, previous experience as a Fitness Manager, Duty Manager, or GM in a high‑volume setting.

Benefits

• Free JD Gyms membership
• JD Group staff discounts
• Private health care (role/location dependent)
• Company pension scheme
• Wellbeing support & employee discount programme
• On‑site parking and staff social events

Various Locations | Full‑Time | £31,100 - £35,532 + opportunity to increase your earnings through a performance‑related bonus of up to 5.5% of annual salary, paid quarterly.