General Manager

Dahlia Recruitment Ltd; Remote; GBP 150,000 - 200,000; Full time

Job summary

A leading medical device recruitment firm is seeking a General Manager / Sales Director to lead operations and sales strategies. This remote position requires frequent travel across the UK. The ideal candidate will have over 8 years of experience in medical devices and a strong background in financial management and team leadership. Responsibilities include achieving strategic goals, managing P&L, and driving marketing initiatives. A bachelor’s degree in a relevant field is required. Competitive salary and benefits offered.

Qualifications

• 8+ years of experience in medical devices or life sciences in regulated markets.
• Experience managing budgets and external vendors / agencies.
• Demonstrated continuing professional development in leadership.

Responsibilities

• Achieve strategic business goals through operational oversight and financial management.
• Drive measurable results and deliver strong ROI from marketing initiatives.
• Manage finances including the P&L, budgets, and cost control.

Skills

Strong leadership and people management skills

Strategic thinking

Excellent project management skills

Strong analytical and commercial acumen

Highly developed communication and presentation skills

Problem-solving and adaptability

Education

Bachelor or postgraduate degree in Marketing, Business, Engineering, or related discipline

Job description

Dahlia Recruitment - Life Sciences are partnered with a rapidly growing Medical Device company to recruit for a General Manager / Sales Director

The role will be remotely based with regular travel to Manchester and all areas of the UK. It will involve achieving strategic business goals through sales, operational oversight, financial management and team leadership aligned with EMEA and global objectives, while ensuring regulatory compliance and driving growth.

Primary Objectives & Authority (Includes Delegation)

• Achieve strategic business goals through operational oversight, financial management and team leadership aligned with EMEA and global objectives, while ensuring regulatory compliance and driving growth.
• Drive measurable results, delivering strong ROI from marketing initiatives and campaigns.
• Manage finances: Oversee the P&L, manage budgets, control costs, and ensure financial targets are met.
• Monitor performance: Regularly analyse financial, operational, and sales data to measure performance and identify areas for improvement.
• Increase awareness, adoption, and customer engagement for company products and solutions.
• Provide leadership and professional development within the team by fostering a strong culture.
• Communicate with stakeholders: Manage relationships with and report on progress to key stakeholders, including the board of directors and executive leadership.
• Lead local market and customer research to improve understanding of local drivers and inhibitors to growth.

Skills, Knowledge and Experience

Skills

• Strong leadership and people management skills with experience coaching and developing team members.
• Strategic thinking with ability to translate global objectives and regional priorities into effective regional plans and execution.
• Excellent project management skills, with ability to manage multiple priorities and deadlines.
• Strong analytical and commercial acumen with focus on results and ROI; experience managing operating expenses and prioritising budgets to maximise ROI.
• Highly developed communication and presentation skills (written, verbal, interpersonal).
• Ability to build strong cross‑functional relationships and influence stakeholders.
• Problem‑solving, adaptability, and ability to work in dynamic, regulated environment.

Knowledge

• Deep understanding of marketing and operational principles across the full mix (logistics, warehouse support, events, content, brand, education).
• Knowledge of healthcare / medical device sector dynamics, including customer needs, buying processes, and industry trends.
• Familiarity with compliance, regulatory, and ethical marketing requirements in healthcare.
• Understanding of customer engagement programs, digital lead gen, and B2B marketing approaches.
• Capital Equipment selling, business modelling within the public and private healthcare segments, leading into aftersales care and technical support.

Experience

• Proven track record (8+ years) in medical devices (decontamination, imaging, endoscopy), healthcare, or life sciences in regulated markets.
• Demonstrated experience developing, prioritising and executing regional budget plans that drive measurable results and ROI.
• Experience managing and developing direct reports / team members.
• Successful track record of collaborating with sales and cross‑functional teams to achieve business growth.
• Experience managing budgets and external vendors / agencies.
• Experience engaging with customers and healthcare professionals.

Number of Years Experience: 10+ Years in Field Sales and running a Sales Team.

/ Qualifications

• Bachelor or postgraduate degree in Marketing, Business, Engineering Communications, or a related discipline.
• Demonstrated continuing professional development in leadership, or related areas.
• Training or certification in marketing, analytics, or agile project management desirable.

Personal Attributes

• Embrace and drive change: proactively seek opportunities for improvement, adapt quickly to shifting priorities, and champion innovation across the team and organisation.
• Can‑Do Attitude: Proactive, solution‑focused, and willing to take ownership to achieve results.
• Results‑Oriented: Driven to deliver measurable outcomes, ROI, and business impact.
• Collaborative: Builds strong relationships across teams, functions, and geographies.
• Adaptable & Resilient: Thrives in a dynamic, fast‑paced, and regulated environment.
• Innovative & Creative: Generates fresh ideas and applies innovative approaches to marketing challenges.
• Professional & Ethical: Maintains high standards of integrity, compliance, and accountability.
• Strong Communicator: Clearly articulates ideas, engages stakeholders, and influences effectively.
• Customer‑Focused: Understands customer needs and advocates for the customer in all marketing activities.
• Organised & Detail‑Oriented: Manages multiple priorities with precision and efficiency.
• Leadership Presence: Inspires, motivates, and develops team members while fostering a positive culture.