General Manager

Frasers Group; Sefton; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading fitness organization in Sefton is seeking a full-time leader to run gym operations, focusing on sales, service, and team development. You will inspire a high-performing team, drive membership growth, and ensure an exceptional experience for all members. Ideal candidates will have management experience in the fitness industry and a passion for health and wellness. This role includes benefits such as a gym membership, training opportunities, and a dynamic work culture.

Benefits

20% discount across all brands

Free Everlast Gym membership

Training & development with funded qualifications

Qualifications

• Minimum of 1 year's management experience in the fitness industry.
• Ability to adapt communication & management style.

Responsibilities

• Lead and develop a high-performing team.
• Drive membership growth and overall profitability.
• Ensure operational processes are delivered to the highest standard.
• Maintain outstanding cleanliness and safety standards.

Skills

Passion for health, fitness, and wellness

Strong leadership qualities

Exceptional interpersonal skills

Commercial awareness

Flexibility to work evenings and weekends

Education

Level 2 Fitness Qualification

Management experience in the fitness industry

Job description

Overview

This is a full-time leadership role responsible for the day-to-day running of the club. You will lead across sales, service, and operations, setting the pace for high standards, driving all revenue streams, and delivering an exceptional member experience. You will recruit, develop, and inspire a high-performing team capable of consistently achieving KPIs and elevating the member journey.

Benefits

• 20% discount across all Frasers Group fascias
• Free Everlast Gym membership
• Monthly recognition: Everlast Champions & Frasers Group Champion (double salary month for winners)
• Training & development with funded qualifications (L3 & L5 in Management & Leadership)
• Enhance your fitness knowledge through product training and the opportunity to deliver PT & group sessions
• A fearless, ambitious culture that celebrates progression

Responsibilities

• Lead & Elevate: Recruit, train, and develop an ambitious team, giving regular, constructive feedback to maximise performance.
• Drive Results: Own membership growth, secondary spend, and all revenue streams to maximise overall profitability.
• Deliver Exceptional Experiences: Lead by example on the gym floor and reception, ensuring every visit feels elevated and personal.
• Operate with Precision: Ensure all operational processes (daily, weekly, monthly) are delivered to the highest standard, consistently.
• Champion Standards: Maintain outstanding cleanliness, presentation, and safety standards at all times.
• Engage & Motivate: Build team buy-in to national focuses and campaigns (#WorkoutWednesday, #WeCommunicate).
• Problem Solve Fearlessly: Stay resilient, agile, and solutions-driven in the face of challenges.
• Compliance & Safety: Oversee all policies and procedures, including Health & Safety and pool plant operations.

Qualifications

• Passion for health, fitness, and wellness
• Level 2 Fitness Qualification (desirable)
• Minimum 1 year's management experience in the fitness industry
• Strong leadership qualities with the ability to adapt communication & management style
• A member-first mindset with exceptional interpersonal skills
• Commercial awareness and the drive to deliver results
• Positivity, resilience, and a fearless solutions-driven approach
• Flexibility to work evenings, weekends, and Bank Holidays as required

Additional Information

Want to know more about the great things our brand does? Please visit our LinkedIn page.

• Think without limits - Think fast, think fearlessly and take the team with you
• Own it and back yourself - own the basics, own your role and own the results
• Be relevant - Relevant to our people, our partners and the planet