Fanbase - Growth Lead

Arena Entertainment; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading Web3 creator platform is seeking a Growth Lead to accelerate creator acquisition and engagement. You will manage social media accounts, execute outreach strategies, and negotiate partnerships while deeply understanding crypto culture. The ideal candidate thrives in a fast-paced environment, focuses on hands-on execution, and is comfortable with NSFW content. Join us and help shape a revolutionary platform while enjoying competitive compensation and performance-based bonuses.

Benefits

Competitive salary

Performance-based bonuses

Direct collaboration with the founder

Opportunity to shape a top-tier platform

Qualifications

• Proven growth or creator acquisition experience in relevant fields.
• Fluent in social media and influencer ecosystems.
• Comfortable working with NSFW content.

Responsibilities

• Build a daily pipeline of new creator signups.
• Run official social media accounts with daily engagement.
• Identify and negotiate KOL partnerships.

Skills

Creator acquisition

Social media fluency

Strong communication skills

Understanding of crypto culture

Hustler mentality

Job description

Role: Growth Lead

Location: Remote or Hybrid, offices in London & Miami

Reporting to: Founder / CEO

Overview

Fanbase.com is the crypto-native “OnlyFans alternative” built for on-chain creator monetisation. We’re scaling fast and need a Growth Lead who can actually execute not a “strategy deck” person. This role is for someone who can drive daily growth, recruit creators, run KOL deals, and push Fanbase into the centre of crypto-native creator culture.

You will be the person who grows the platform, hands‑on, tactical, relentless execution.

Key Responsibilities

1. Creator Growth & Recruitment

• Build and run a daily pipeline of new female creator sign‑ups (crypto‑native, NSFW optional but common).
• Outbound creator recruitment via Instagram, X, TikTok, Telegram, Discord, DMs, email.
• Manage automated outreach tools and AI agents to scale lead generation.
• Onboard creators quickly, get them live, coach them on content that converts.

2. Social Media Execution

• Run the official Fanbase social accounts (X, TikTok, Instagram) with daily posting.
• Turn platform events, trends, and creator wins into content immediately.
• Create posts, short clips, memes, announcements, recruitment content.
• Maintain a consistent brand tone: bold, sexy, crypto‑native, no cringe.

3. KOL Partnerships & Deals

• Identify and negotiate with KOLs in crypto, lifestyle, adult, and meme space.
• Handle deal structure, deliverables, budgets, performance analysis.
• Build long‑term ambassador relationships.
• Deliver measurable FTDs / creator signups from each deal.

4. Growth Ops & Reporting

• Track KPIs: creators onboarded, FTDs, traffic, engagement, conversions.
• Build weekly dashboards (simple, actionable, not bloated).
• Run experiments—new funnels, ad concepts, creator incentives.
• Work with product to fix drop‑off points, improve onboarding, optimise flows.

5. General Execution

• Move fast—take an idea from the CEO and execute it the same day.
• Spot opportunities in real time (trends, viral moments, competitor moves).
• Make things happen without needing permission or long discussions.
• Manage freelancers (designers, editors, agents) as needed.

Requirements

• Proven growth or creator acquisition experience (OnlyFans agencies, social platforms, Web3, KOL management, adult marketing, etc.).
• Strong understanding of crypto culture and creator economy.
• Comfortable working with NSFW/18+ content.
• Actual executor: you handle outreach, negotiation, content, and follow‑through.
• Fluent in social media, short‑form content, and influencer ecosystems.
• Strong communication skills — especially for outbound.
• Data‑driven but not buried in spreadsheets.
• Hustler mentality: you enjoy closing creators and scaling numbers daily.

KPIs

• Creators onboarded weekly and monthly.
• Cost per creator signup.
• KOL deal ROI (FTDs + creator referrals).
• Social growth: impressions, engagement, follower growth.
• FTDs generated from creator and KOL channels.

What We Offer

• Competitive salary + performance‑based bonuses.
• Real ownership of growth decisions.
• Work directly with the founder, zero bureaucracy.
• Opportunity to shape a top‑tier Web3 creator platform from the ground up.
• Fast‑moving, aggressive, ambitious culture.