Executive Producer – Digital Innovation, Gaming & Creator Content

JIM - Jobs In Manchester; Salford; Hybrid; GBP 70,000 - 80,000; Full time

Job summary

A leading digital broadcasting company seeks an Executive Producer for Digital Innovation, Gaming, and Creator Content. This role involves leading the creation of engaging digital content targeted at young audiences across platforms like YouTube and TikTok. The ideal candidate will have a strong background in digital content, proven leadership skills, and a passion for innovative storytelling. This position offers a salary range of £70,000 to £80,000 depending on experience, with flexible working options available.

Qualifications

• Proven record in high-performing digital content, ideally for youth.
• Extensive experience with youth-oriented platforms like TikTok and YouTube.
• Ability to manage cross-functional teams and relationships.

Responsibilities

• Develop and deliver digital-first content for young audiences.
• Ensure output aligns with BBC guidelines and goals.
• Lead editorial teams and manage high-profile digital projects.

Skills

Creative leadership

Editorial decision-making

Knowledge of digital content trends

Stakeholder management

Strong communication

Job description

Job Requisition ID: 27456

Job Closing Date: 25/08/2025

JOB DETAILS

JOB BAND: E

CONTRACT TYPE: Permanent, Full-time

DEPARTMENT: BBC Digital Development

LOCATION: Flexible – UK

PROPOSED SALARY RANGE: £70,000 – £80,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

We’re happy to discuss flexible working. If you’d like to, please indicate your preference in the application – though there’s no obligation to do so now. Flexible working will be part of the discussion at offer stage.

PURPOSE OF THE ROLE

We’re looking for an experienced, collaborative digital leader to join the BBC as Executive Producer, Digital Innovation, Gaming & Creator Content. This role is about delivering ambitious, editorially robust digital content that resonates with 16–34-year-olds.

You’ll lead some of our most creative projects across gaming and social platforms – bringing fresh ideas that support our content strategy and uphold the BBC’s editorial values. You’ll work with a variety of BBC teams and platform partners to ensure our off-platform storytelling is innovative, impactful, and aligned with BBC iPlayer strategic objectives.

Sitting within BBC Television and reporting to the Head of Digital Development, you’ll play a key role in how we engage younger audiences and evolve our digital offer.

WHY JOIN THE TEAM

This is a great opportunity to shape digital content for young audiences. You’ll be at the forefront of creating original, youth-focused experiences across YouTube, TikTok, Roblox, Fortnite and others – developing content that deepens engagement and supports BBC’s strategic goals.

You’ll lead high-profile collaborations like BBC Creator Lab x TikTok, shaping how we work with creators and platforms. You’ll also play a central role in the BBC’s off-platform strategy, commissioning new work and overseeing editorial teams to drive innovation and consistency.

As a senior editorial leader, you’ll ensure every project meets BBC standards, aligns with our mission, and delivers real value to audiences. It’s a role that blends creativity and strategy, ideal for someone who thrives in cross-functional environments and takes bold ideas through to delivery.

Your Key Responsibilities And Impact

• You’ll lead the development and delivery of digital-first content for young audiences, supporting the BBC’s off-platform strategy and editorial standards. You will:
• Oversee and lead on innovative content for youth-focused initiatives across Roblox, YouTube and other digital platforms
• Take editorial responsibility for digital projects, ensuring all output aligns with BBC guidelines and goals
• Oversee development and delivery of BBC Creator Lab x TikTok and other partnerships
• Drive digital thinking by scaling up existing strategies and pioneering new projects
• Lead the Youth Audiences Editorial and Innovation team, including decisions on contentious or legally sensitive content
• Guide a multidisciplinary team focused on storytelling for youth audiences, supporting their growth
• Manage relationships with other BBC areas like Children and News to deliver joined-up, strategic content
  
  

Essential Criteria

YOUR SKILLS AND EXPERIENCE

• Creative leader with a proven record in commissioning/producing high-performing digital content, ideally in youth or entertainment
• Strong editorial track record, including complex decision-making in line with guidelines
• Excellent knowledge of YouTube, TikTok, Roblox & Fortnite, incl. short-form content trends
• Proven experience working with major platforms and brands on impactful content and partnerships
• Extensive experience with talent, on- and off-camera, with an eye for emerging voices
• Skilled in stakeholder management and cross-functional communication
• Comfortable adapting to new platforms, with awareness of tech trends and emerging tools
• Strong communicator able to translate complex developments for a diversity of teams—from commissioners to legal
• Confident using digital metrics and insights to inform creative decisions
  
  

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

For Any General Queries, Please Contact

Redeployment

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.