Executive Director, Performance

OMD; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading media agency in Greater London seeks a Performance Director to lead a specialized team focusing on performance marketing across various channels. The successful candidate will have extensive digital media experience, strong collaborative skills, and a passion for working with cultural brands. Responsibilities include managing teams, fostering client relationships, and developing innovative marketing strategies to drive brand awareness and eCommerce objectives. The role offers a hybrid working model and a supportive work environment.

Benefits

Hybrid work model

Career development opportunities

Team training and mentoring

Qualifications

• Years of demonstrable experience managing digital media.
• Proven ability to manage multiple departments in a fast-paced environment.
• Knowledge of the media agency ecosystem.
• Heightened organizational and leadership skills.
• Expertise in performance media across paid channels.

Responsibilities

• Lead a regional team of digital specialists.
• Manage relationships with clients and internal teams.
• Drive connection and collaboration across teams.
• Oversee the execution of performance strategies.
• Support new business pitches and mentor junior colleagues.

Skills

Stakeholder management

Performance media expertise

Client relationship management

Excellent communication

Team management

Data analysis

Tools

Google Analytics

Adobe Omniture

Ad Tech platforms

Job description

The Role

You will lead a team of performance specialists focussing on brand awarness across programmatic, direct display and paid social, and you will have a depth of specialism and hands on planning & buying experience in at least one of those channels.

This is a highly client-facing role, where you will use your depth and breadth of experience to effectively and efficiently solve client challenges.

Your role will be to lead various workstreams across the channels, including innovation, measurement, annual planning, partner negotiations and management, and to lead those performance client relationships. You will also be responsible for line managing the channel managers; and coaching them through managing their teams. You will report into the Executive Director; and will be responsible for deploying and realizing their workstreams, with their support.

You will be responsible for managing, developing and upskilling a regional team of digital specialists and beyond Tinder, you will be a leader within the Performance Community, and will have the opportunity to support in new business pitches, team training, and to mentor and support more junior colleagues.

This role will appeal to someone who is passionate about the future of our industry, and loves working with big, exciting cultural brands, and has knowledge across the breadth of digital channels to create data informed & strategic plans, alongside leading the team in activating and optimising those plans in the best possible way, across a range of objectives spanning brand and eCommerce.

Specific Areas Of Responsibilities Involve

• Key stakeholder management across Tinder team
• Direct management of Director, Performance and support in management of their team of Performance specialists
• Connection and collaboration across the local countries
• Defining the key priorities and workstreams for Tinder at a regional level, and collaborating with the countries to translate and deploy
• Driving connection and knowledge sharing between the different OMC teams and agencies for Tinder across the markets
• Additionally, you will be a part of the OMD EMEA Performance Community leadership, helping define our key priorities as an agency, contributing to internal priorities, workstreams and knowledge sharing

Skills And Experience Requirements

• Years of demonstrable experience managing digital media
• Proven ability to independently manage multiple departments and stakeholders in a fast‑paced environment
• Knowledge of media agency ecosystem
• Outstanding verbal and written communication skills
• Excellent organizational and leadership skillsStrong attention to detail
• Proven background in performance media, with expertise across paid search, paid social, programmatic, direct display and ecommerce, with a depth of specialism in at least one
• Activation experience, coupled with strategic expertise
• Excellent team management
• Demonstrated ability to work in a collaborative environment, manage and influence key stakeholders including executive team members to ensure successful project deployment and delivery
• You will be expected to have international experience, having a good degree of familiarity with local market nuances and vendors.
• You will be very comfortable managing relationships with clients and colleagues, and will have experience managing a team of specialists, working with them to ensure efficiency of output and quality of work.
• Whilst you may not have been hands on within all of the digital channels, you will have specialised in one field and understand the work required to activate digital campaigns.
• Experience in driving JBPs with key media partners and coaching the team to select the right partners based on strategic goals of the client is required.
• You will help the client shape their digital measurement agenda supporting Tinder in connecting KPIs to business outcomes.
• We are looking to you to be a leader in the performance team, overseeing output of the department for your clients
• You will need to have a solid understanding of the basic principles within all paid for digital channels (Programmatic Video & Display, Search, Social, Affiliates, eCommerce).
• You will need to have an understanding of the Ad‑Tech ecosystem with a particular focus on delivery of creative message and tracking via an adserver
• You will need to have an understanding of analytics platforms such as Google Analytics or Adobe Omniture
• You will have experience planning digital campaigns across paid for channels and an understanding of audience generation / selection (via 3rd parties) or collection (via adserver / pixel / DMP etc)
• You will have an understanding of the role of publishers and / or technology platforms widely used across paid for digital media channels
• You will have an in depth understanding of KPI selection within paid for digital media channels
• You will have an understanding of bid management platforms and how they can help optimise within channel
• You will have experience managing people and developing their careers through an in‑depth learning program.
• You will have experience activating media and therefore an understanding of best practice across campaign set‑up, QA, reporting, insight generation and finance
• You will have an understanding of brand safety and fraud prevention techniques
• You will own the media plan for performance channels - challenging the client / client team where required and managing the team to deliver strategic excellence, effective testing and operationally viable output
• You will ensure the relevant team members across your team engaged and delivering the highest possible quality of work.

The Agency

At OMD EMEA you will experience a place of work unparalleled with any other; to do the best work in your career. With half of our employees originating from outside the UK, you will join a truly connected culture which celebrates difference and embraces diversity. This is a huge organisation, albeit one with a small agency feel. You will play a key role in developing strong relationships and shared ethos, whilst at the same time benefit from a plethora of career opportunities and training. Undeniably, this is an agency with a grounded sense of belonging and community, one which is social and emotionally‑aware. Everything you achieve and learn at OMD EMEA will be exciting and rich in value – everyday will be a new challenge that needs solving!

Flexible Working

At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in‑person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.

We encourage open conversations between our people and managers to help navigate high‑need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.

Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at [e-mail] to let us know how we can support you.

Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well‑represented.

We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.