Events Marketing Manager

HelloKindred; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading staffing firm located in Greater London is seeking an experienced Events Marketing Manager for a hybrid role focused on managing high-impact B2B events. The ideal candidate will have a proven track record of executing virtual and in-person events, strong copywriting skills, and expertise in marketing automation tools like HubSpot. This is a 2–3 month contract with the potential for extension, where strategic collaboration and creativity are key to driving engagement and success.

Qualifications

• Proven experience delivering high-performing virtual and in-person B2B events.
• Strong copywriting skills across multiple channels.
• Solid understanding of the B2B buyer journey and behaviors.

Responsibilities

• Lead end-to-end event management including planning and logistics.
• Develop and execute high-performing virtual and in-person events.
• Manage and optimize event marketing budgets for ROI.

Skills

B2B event management

Copywriting

Marketing automation platforms

Social media management

Collaboration skills

Tools

HubSpot

Zoom

Job description

HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid.

Our vision is to make work accessible and people’s lives better.We do this by disrupting traditional employment barriers –connecting ambitious talent to flexible opportunities with trusted brands.

Job Description

Anticipated Contract End Date/Length: 2–3-month contract, potential to extend
Work Set Up: Hybrid (London office)

Our client in the financial, fintech, government, and law enforcement services industry is looking for a results-driven Events Marketing Manager to lead the planning and execution of high-impact events and integrated campaigns. This role plays a key part in driving engagement across enterprise and SMB target accounts, working closely with senior marketing leadership within a collaborative demand generation and creative team.

What you will do:

• Lead end-to-end event management, including research, planning, project management, logistics, shipping, printing, and promotion.
• Develop and execute high-performing virtual and in-person events aligned with brand, demand generation, and lead generation campaigns.
• Manage and optimize event marketing budgets to ensure efficient resource allocation and strong return on investment.
• Identify and evaluate relevant industry events, submit speakers for panels, and propose innovative concepts to create memorable event experiences.
• Partner with internal and external stakeholders to develop compelling social media content and drive employee advocacy around events.
• Collaborate closely with creative and design teams to produce on-brand assets that resonate across the customer journey.
• Build a deep understanding of target accounts and audience segments, tailoring event campaigns accordingly and tracking performance through detailed reporting.
• Create campaign toolkits and event briefings using internal communication channels to support sales and customer success teams and drive engagement ahead of key initiatives.

Qualifications

• Proven experience delivering high-performing virtual and in-person B2B events, from planning through execution and measurement.
• Strong copywriting skills across multiple channels, including email, social media, and web.
• Solid understanding of the B2B buyer journey and purchasing behaviors.
• Hands-on experience with marketing automation platforms, preferably HubSpot.
• Familiarity with marketing tools and event technologies, including webinar and virtual event platforms such as Zoom.
• Demonstrated use of AI tools to improve efficiency, performance, and outcomes in event marketing.
• Ability to balance creativity with strategic thinking to drive brand impact and engagement.
• Strong collaboration skills and a proactive, team-oriented mindset.

Nice to Have:

• Experience with paid and organic social media, particularly LinkedIn.
• Exposure to or experience in B2B government marketing environments.

Additional Information

Candidates must be legally authorized to live and work in the country where the position is based, without requiring employer sponsorship.

HelloKindred is committed to fair, transparent, and inclusive hiring practices. We assess candidates based on skills, experience, and role-related requirements.

We appreciate your interest in this opportunity. While we review every application carefully, only candidates selected for an interview will be contacted.

HelloKindred is an equal opportunity employer. We welcome applicants of all backgrounds and do not discriminate on the basis of race, colour, religion, sex, gender identity or expression, sexual orientation, age, national origin, disability, veteran status, or any other protected characteristic under applicable law.