Email and CRM Coordinator

COS; Greater London; On-site; GBP 30,000 - 40,000; Full time

Job summary

A global fashion brand is seeking an Email & CRM Coordinator to enhance customer engagement and loyalty through effective CRM initiatives. Based in London, the role involves collaborating with various teams to launch and optimize email and SMS campaigns. Candidates should have experience in a fast-paced CRM environment, ideally within the fashion industry, along with strong analytical and organizational skills. Benefits include a 25% staff discount, holidays, and various perks to support work-life balance.

Benefits

25% staff discount

25 days holiday

Discounted gym membership

Pension scheme

Cycle to work scheme

Retail Trust membership

Qualifications

• Experience in a fast-moving CRM team, ideally in fashion.
• Familiarity with ESPs and automated workflows.
• Ability to analyze campaigns and market performance.
• Customer-first mindset with a focus on personalized experiences.

Responsibilities

• Support the CRM growth project and drive engagement.
• Develop and deploy email and SMS campaigns across markets.
• Test newsletters to ensure accuracy before sending.
• Optimize triggered campaigns for seasonal relevance.

Skills

Experience with CRM teams

Building email and SMS campaigns

Analytical skills

Strong visual presentation skills

Organizational skills

Excellent communication skills

Tools

Emarsys

Job description

Job Description

We are now looking for an Email & CRM Coordinator to join our European Regional Team based in London. This role supports the implementation of CRM initiatives to drive engagement, loyalty and profitable growth, contributing to key business KPIs for the region.

What you will do

• Support the roll out and completion of the CRM growth project, working closely with the CRM Specialist, CRM Manager and global CRM stakeholders to deliver new strategic campaigns and insight. You will create, coordinate and implement new initiatives laying the foundations for future customer excellence, with a focus on increasing customer frequency and retention.
• Develop, build and deploy email and SMS campaigns across our European markets ensuring accurate, consistent and timely completion of delivery.
• Test all newsletters before sending to ensure accurate template responsiveness across devices and email providers.
• Optimise and refresh triggered campaigns to be seasonally relevant and in line with key content moments.
• Report on newsletter and trigger campaigns ensuring we’re driving optimum engagement and conversion across all customer segments.
• Collaborate with the regional performance marketing team, ensuring consistent messaging of campaigns and promotions across all channels to maximise overall KPIs, with a focus on traffic, conversion and revenue.
• Collaborate with the CRM Specialist to drive our personalisation strategy with a strong test and learn approach.
• Drive innovation across our campaigns, keeping an eye on the competitor landscape and developments within CRM and tech capabilities.

Qualifications

Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are open‑minded and curious, we dare to be different, we believe in constant improvement and we empower and trust you to take ownership. Our values are part of who we are, what we stand for and how we act.

What you need to succeed

• Experience working in a fast‑moving CRM team, building and reporting across email and SMS campaigns, ideally in the fashion industry.
• Familiarity with ESPs (Emarsys is a plus), building campaigns and technical automated workflows.
• Confidence analysing campaigns, attributing market performance to the wider regional KPIs.
• With a customer‑first mindset, you will be passionate about our customers, delivering personalised experiences through insight, content and segmentation.
• Strong visual presentation skills.
• Excellent organisational, analytical, and communication skills.
• Ability to prioritize and manage time independently.

Additional Information

This is a full‑time position on a permanent contract based in London. Please apply including your CV as soon as possible, latest until Friday the 14th November. Due to data policy, we only accept applications via the careers page.

Benefits

We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to this London based colleagues also receive:

• 25 days holiday
• Discounts on everyday brands and leisure activities
• Retail Trust membership
• Pension scheme
• Discounted gym membership
• Cycle to work scheme

Inclusion & Diversity

At COS we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.

Company Description

COS offers a wardrobe of ready‑to‑wear and accessories rooted in exceptional quality and lasting design. The brand has an elevated aesthetic that embodies luxury with an emphasis on craftsmanship, innovation and compelling fashion movements.

Ready to apply? Click on the I’M INTERESTED link where you can upload your CV securely. Once we have received your application, we will keep you updated regularly about the status of your application so please look out for our email.

We are looking forward to hearing from you!