Drinks Sales Executive (On-Trade)

WR Logistics; Leeds; On-site; GBP 38,000; Full time

Job summary

A leading beverage company is looking for a Drinks Sales Executive to drive new business in Yorkshire's hospitality sector. The ideal candidate will have proven on-trade sales experience, skills in building long-term relationships, and a passion for the drinks industry. Key responsibilities include developing sales strategies, reporting on performance, and collaborating with internal teams. Offering a competitive salary of £38,000, company car, and a generous bonus scheme, this role provides great career progression opportunities.

Benefits

Competitive salary

Generous bonus scheme

Company car

Pension scheme

Generous staff benefits

Career progression opportunities

Qualifications

• Proven experience in on-trade drinks sales.
• Strong track record of winning new business.
• Self-motivated and target-driven.
• Full UK driving licence.

Responsibilities

• Identify and win new business opportunities.
• Develop tailored sales strategies to meet targets.
• Build relationships with decision-makers in hospitality.
• Report on sales performance and trends.
• Collaborate with marketing and supply teams.
• Represent the brand at trade events.

Skills

On-trade drinks sales experience

Business development

Excellent communication skills

Negotiation skills

Presentation skills

Proactive sales approach

Job description

Drinks Sales Executive (On-Trade)

Yorkshire (Field-based)

38,000 per annum + Company Car + Bonus Scheme

Beverage / Hospitality Sales

I currently have an exciting opportunity for an enthusiastic, outgoing, and target-driven Drinks Sales Executive to join a brand new team specialising in on‑trade sales across Yorkshire. You'll be responsible for driving new business across a wide range hospitality venues—including bars, restaurants, pubs, and hotels.

You'll be passionate about the drinks industry, confident building long‑term relationships, and experienced in delivering results in a competitive, fast‑paced sales environment.

Key Responsibilities

• Identify and win new business opportunities within the on‑trade sector across Yorkshire.
• Develop tailored sales strategies to meet targets and increase brand visibility across your territory.
• Build strong relationships with key decision‑makers in hospitality venues.
• Deliver regular reporting on sales performance, trends, and market insights.
• Collaborate with internal marketing and supply teams to support product launches and campaigns.
• Represent the brand at trade events, tastings, and customer activations.

About You

• Proven experience in on‑trade drinks sales
• Strong track record of winning new business and growing existing accounts.
• Confident, outgoing, and able to build rapport quickly with a wide range of clients.
• Self‑motivated and target‑driven, with a proactive approach to meeting and exceeding KPIs.
• Excellent communication, negotiation, and presentation skills.
• Full UK driving licence and willingness to travel across Yorkshire.

What's on Offer

• Competitive salary of 38,000
• Generous bonus scheme
• Company car
• Pension scheme
• Generous staff benefits scheme including well‑being benefits, retail discounts and cycle to work scheme.
• Career progression opportunities within a growing team

Interested? Apply now with an up to date CV to be considered for this exciting Sales Executive opportunity.