Director Sales, GAM Sell-Out

AMD; Remote; GBP 110,000 - 150,000; Full time

Job summary

A leading semiconductor company is seeking a senior leader to foster collaboration with HP and key stakeholders, driving mutual growth and innovation. With 15 years of leadership experience, particularly within the tech ecosystem, the ideal candidate must excel in relationship building and sales strategy execution. Responsibilities include aligning regional initiatives with global objectives and coaching teams to meet business goals. This UK-based remote role emphasizes strong commercial channel sales experience and an ability to navigate complex partner environments.

Benefits

Culture of innovation and collaboration

Career advancement opportunities

Qualifications

• At least 15 years' experience in a commercial systems leadership role.
• Extensive experience in enterprise commercial sales.
• Ability to present effectively to diverse audiences.

Responsibilities

• Drive growth through collaboration with HP and ecosystem partners.
• Lead and coach EMEA teams to achieve AMD goals.
• Understand and align with HP's business objectives.

Skills

Leadership Experience

Influencing cross-functional teams

Sales strategy execution

Relationship management

Marketing budget management

Job description

This pivotal leadership position will be at the heart of fostering deep collaboration with HP and key ecosystem stakeholders, driving mutual growth and shared innovation. The ideal candidate will demonstrate an entrepreneurial spirit, a strategic mindset, and a relentless customer focus, championing AMD's value proposition to both internal and external partners. Mastery in orchestrating go-to-market initiatives and translating technical advancements into clear business outcomes will set the foundation for transformative impact across the region. Success in this role will hinge on the ability to inspire cross-functional teams, nurture high-value relationships, and develop robust go-to-market strategies that unlock new opportunities across the HP ecosystem. You will be tasked with aligning regional priorities with AMD's global vision – identifying growth levers, eliminating barriers to execution, and ensuring the seamless delivery of innovative solutions tailored to evolving customer needs.

• Program direct AMD agency on Project Ascend to achieve 3-year goals.
• Coach and lead EMEA HP GAMs to meet AMD AOP goals.
• Understand HP and their business partners' business goals; cultivate relationships and manage expectations to mutually aligned business goals with AMD.
• Educate HP on AMD technologies and solutions; may be brought in by partners to help sell AMD technology in OEM products to end customers.
• Create and implement sales and marketing programs to grow AMD's business within the Top EMEA VARs & SI community.
• Build and cultivate direct relationships with key HP CEP and HP SMB channel executives.
• Coach team to establish and maintain account annual plan to promote sales growth.
• Support the development of compelling channel programs to drive AMD client growth in large enterprise, public sector, and SMB.
• Build and cultivate direct relationships with key channel executives across top AMD partners.
• Promote AMD products and technologies.
• Deliver AMD targets on a quarterly and annual basis.
• Foster and coach team members to strive for operational excellence, curate partner annual plans, and instill a regular internal and external QBR review process on progress made.
• Stand in for AMD EMEA GAM Sr. Director when out of the office.

Preferred Experience

• Leadership Experience: 15 years' experience and proven success as a Commercial System leader within a semiconductor, AMD OEM or ISV alliance partner.
• HP Executive Network: Existing senior sales relationships with key HP executives in Global and EMEA positions.
• Commercial Channel Network: Existing senior sales relationships with key HP and/or Commercial Channel executives.
• A deep understanding of the technology landscape and proven expertise navigating complex partner environments will be essential, as you champion collaborative business planning, joint marketing initiatives, and strategic account development to accelerate mutual success.
• Established background and relationships within the EMEA systems ecosystem (MNC, key VARs/Si).
• Success in growing the sales of complex system level solutions through channel partners in both large enterprise and SMB customers.
• Ability to influence and collaborate with cross‑functional teams within HP sales, category & marketing leadership functions.
• Ability to coach team members to develop joint partner annual plans to collaboratively grow our business with a regular review cadence and agreed KPIs between AMD and HP.
• Experience successfully managing large marketing budgets to maximize the ROI and impact of every marketing dollar.
• Ability to influence and collaborate with cross‑functional teams at both global (BU, GAM) and regional level (field sales, field engineers, marketing, finance, operations).
• Comfortable presenting to different audiences – customers and business/partner executives.
• Willing to travel up to 50% of the time.
• Commercial Channel Sales: Extensive experience in enterprise commercial client and/or datacenter sales with a proven track record of meeting and/or exceeding target goals.
• GTM Strategy: Experience implementing commercial and consumer sales through and sales‑out strategies that grow revenue base and unit market share.
• GTM Execution: Validated experience in developing and successfully executing sales & marketing plans.
• EMEA Experience: Solid understanding of the broad EMEA market, and the cultural and business differences across different countries.
• Location: UK – remote role.

At AMD, our mission is to build great products that accelerate next‑generation computing experiences— from AI and data centers, to PCs, gaming and embedded systems. Grounded in a culture of innovation and collaboration, we believe real progress comes from bold ideas, human ingenuity and a shared passion to create something extraordinary. When you join AMD, you'll discover the real differentiator is our culture. We push the limits of innovation to solve the world's most important challenges—striving for execution excellence, while being direct, humble, collaborative, and inclusive of diverse perspectives. Join us as we shape the future of AI and beyond. Together, we advance your career.