Director of Sales and Marketing

Hesketh James; Chester; On-site; GBP 60,000; Full time

Job summary

An award-winning international hotel operator in Chester is seeking an exceptional Director of Sales & Marketing to enhance their market position and drive revenue growth. The ideal candidate will have proven expertise in hotel sales and marketing, an ability to lead a high-performing team, and a strategic vision for cultivating key relationships. This position offers a competitive salary of £60,000 per annum plus a bonus and a comprehensive benefits package.

Benefits

Hotel and F&B discounts

Friends and family discounts

Cycle to work scheme

Refer-a-friend bonus

Employee Assistance Programme

Healthcare cash plan options

Long service awards

Free parking

Qualifications

• Proven hotel sales and marketing expertise.
• Experience leading and motivating sales teams.
• Strong analytical and commercial decision-making abilities.

Responsibilities

• Develop and implement comprehensive sales strategy.
• Lead, mentor, and motivate the sales team.
• Manage key corporate, leisure, and MICE accounts.
• Represent the hotel at industry events.

Skills

Sales strategy development

Team leadership

Relationship management

Market analysis

Digital marketing strategy

Job description

Director of Sales & Marketing

Location: Northwest

Salary: £60,000 per annum + bonus + benefits package

Our client, an award-winning international hotel operator, is looking to recruit an exceptional Director of Sales & Marketing to join a high-end hotel renowned for its service excellence and distinctive guest experience.

This is a rare opportunity for a strategic, commercially driven sales and marketing leader to represent a property at the forefront of its market, driving revenue growth, cultivating high-value relationships, and further enhancing the hotel's excellent reputation.

The successful candidate will combine proven hotel sales and marketing expertise with the confidence and vision to sell a truly exceptional product.

Required experience:

• Develop and implement a comprehensive sales strategy targeting leisure, MICE, travel trade, and corporate segments.
• Lead, mentor, and motivate the sales team to ensure high performance.
• Manage key corporate, leisure, and MICE accounts, building long-term relationships.
• Analyse market trends, competitor activity, and business performance to drive commercial decisions.
• Represent the hotel at tradeshows, industry events, and client meetings.
• Collaborate closely with Revenue, Marketing, and Operations teams to optimise business opportunities.
• Develop and execute a high-impact digital marketing strategy to enhance brand visibility, customer engagement, and direct bookings.
• Oversee brand positioning, PR, and storytelling to align with the market.

Benefits:

• Group wide hotel and food and beverage discounts - Rooms from £30 just £30 per night B&B!
• Friends and family discounts
• Free melas on duty
• High street discounts
• Cycle to work scheme
• Refer-a-friend bonus starting at £250
• Calendar of wellness activities
• Employee Assistance Programme
• Healthcare cash plan options
• Internal development programmes.
• Long service awards
• Free parking

This is a quality company with an excellent reputation and offers great scope for future development.

In order to ensure your enquiry with regards to this position is dealt with quickly, please send in an up-to-date copy of your Curriculum Vitae in a Word Document format.

Hesketh James is committed to diversity and inclusion. We welcome all applicants regardless of identity, personal ch