Director of Sales

IXORA Hotel & Spa; Conwy; On-site; GBP 50,000 - 80,000; Full time

Job summary

A luxury hotel in Snowdonia seeks an experienced Director of Sales to lead its commercial sales strategy. The ideal candidate will drive revenue across various market segments and build strong client relationships. Excellent leadership and negotiation skills are essential, along with a proven track record in the hospitality sector. This role requires flexibility for travel and occasional evening or weekend commitments.

Qualifications

• Proven experience in a senior sales role within the hospitality sector.
• Solid understanding of UK and international markets, corporate travel, and the MICE segment.
• Demonstrated success in leading a sales team and delivering against revenue targets.

Responsibilities

• Develop and execute the hotel's annual sales and commercial plan.
• Manage and mentor the sales team to achieve targets.
• Build and maintain relationships with key clients and partners.

Skills

Sales strategy development

Client relationship management

Team leadership

Data analysis

Negotiation skills

Tools

Microsoft Office

CRM/PMS systems

Job description

Overview

IXORA Hotel and Spa opened in December 2024 which forms part of Interesting Hotels Group, nestled in the breath taking surroundings of Snowdonia (Eryri) National Park. IXORA Hotel & Spa is your modern sanctuary for leisure and business alike. Surrounded by stunning panoramic mountain views and serene natural beauty, we offer luxurious accommodations, onsite dining, a fitness centre and tranquil Spa.

We are now looking for a Director of Sales who shares our passion for hospitality. We value hard working, positive team players who are committed to delivering an incredible experience for our guests. Want to be part of this new adventure? Take a look at the full job description below.

Job Purpose

We are seeking an experienced and dynamic Director of Sales to lead the commercial sales strategy for IXORA Hotel and Spa. The successful candidate will be responsible for driving revenue across all market segments (corporate, MICE, leisure, and group bookings), building strong client relationships, and leading the on-property sales team to exceed targets.

Key Responsibilities

Sales Strategy & Planning

• Develop and execute the hotel's annual sales and commercial plan aligned with business goals and brand standards.
• Identify and pursue new business opportunities across key segments including corporate, MICE (Meetings, Incentives, Conferences, and Exhibitions), travel trade, and leisure.
• Analyse competitor activity, market trends, and pricing strategies to maintain a competitive edge.

Team Leadership

• Manage, motivate, and mentor the sales team to achieve individual and collective targets.
• Oversee recruitment, training, performance management, and development of sales staff.
• Lead weekly sales meetings and reporting sessions.

Client & Partner Management

• Build and maintain strong relationships with key clients, agents, DMCs, and corporate accounts.
• Represent the hotel at industry events, trade shows, exhibitions, and familiarisation trips.
• Negotiate contracts and rate agreements with key partners.

Collaboration & Reporting

• Work closely with Revenue, Marketing, and Front Office teams to ensure alignment in sales, pricing, and promotional strategies.
• Report regularly on sales performance, forecasts, and ROI of sales activities to senior leadership.
• Utilise CRM tools to manage accounts and monitor performance.

Key Requirements

• Proven experience in a senior sales role within the hospitality sector
• Solid understanding of UK and international markets, corporate travel, and the MICE segment.
• Demonstrated success in leading a sales team and delivering against revenue targets.
• Excellent communication, negotiation, and stakeholder management skills.
• Strong commercial acumen and data analysis capability.
• Proficient in Microsoft Office and hotel CRM/PMS systems.
• Flexibility to travel for client meetings, industry events, and occasional evening/weekend commitments.

Desirable Experience

• Previous experience within a branded hotel group or independent property.
• Familiarity with budgeting, forecasting, and revenue management processes.