Digital & Social Media Manager

Acuity Law; Cardiff; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading UK law firm based in Cardiff is seeking a Digital and Social Media Manager to enhance their digital marketing strategy. The successful candidate will have at least 5 years of experience in digital marketing, proficient in managing social media, and website operations. Strong analytical skills are essential, along with the ability to develop compelling content. This role offers competitive compensation, flexible working arrangements, and an inclusive work environment.

Benefits

Competitive salary

Bonus scheme

Flexible working arrangements

Career development framework

Inclusive work environment

Qualifications

• Minimum of 5 years’ experience in digital marketing in a regulated environment.
• Proven track record in fast-paced, complex environments.
• Strong communication skills across various stakeholders.
• Experience using digital and social media tools like Hootsuite.

Responsibilities

• Drive and champion the firm's digital marketing strategy.
• Develop and manage all digital platforms and assets.
• Create and manage all digital campaigns, both organic and paid.
• Evaluate social media effectiveness and provide reporting.

Skills

Digital marketing experience

Social media management

Website management

Analytical skills

Interpersonal skills

Education

Digital Marketing related degree

Tools

Adobe CC

LinkedIn Campaign Manager

Canva

WordPress

CRM platforms

Job description

About Acuity Law

We are a leading UK law firm renowned for our commitment to excellence, client service, and delivering innovative legal solutions. Our firm is recognised for its collaborative and dynamic working environment, offering high-quality legal advice to a diverse range of clients, from multinational corporations and financial institutions to SMEs, start-ups and high-net-worth individuals. We pride ourselves on fostering professional growth, encouraging innovation, and maintaining an inclusive and supportive culture.

About The Team

We have recently undertaken a market review of our business and have developed a clear competitive market positioning built around becoming a trusted partner for our clients. We believe in always challenging, pushing boundaries and creating new ways to support and protect our clients and help them succeed.

To achieve this, we are constantly reviewing how best to deliver legal services to our clients; and have built a leading legal consulting business and several innovative legal and associated legal services which, when combined with our market leading and renowned legal teams, offer an innovative legal service that delivers commercial solutions.

About The Role

To aid the business to achieve its business objectives, we now require an experienced digital and social media manager to join our innovative marketing and business development team.

As an experienced digital marketer with a passion for building outstanding digital platforms, campaigns and exceptional client journeys, you will be responsible for driving our digital marketing and social media strategy across the entire Acuity business.

Key Responsibilities

Digital Marketing

• Drive and champion the firms digital marketing strategy
• Develop and manage all digital platforms/websites, channels and assets
• Optimise digital performance to ensure market leading platforms that build brand and drive new business and client engagement.
• Create digital marketing content (text, audio and video)
• Ensure all platforms are relevant and compliant
• CMS management
• Develop, execute and manage all digital campaigns (organic and paid)
• Drive digital platform/channel integration with all relevant other platforms to drive outstanding client experience and end-to-end management information
• Management of external digital agencies and partners
• Provision of full analytical reporting on digital performance

Social Media

• Develop and execute social media strategies that support the businesses goals and objectives
• Champion best practice across all social media platforms to all key stakeholders within the business
• Develop engaging content tailored to the agreed target audiences
• Schedule and manage content across all relevant social media platforms
• Monitor and, where appropriate manage response to comments, messages and mentions/likes.
• Foster business related community engagement by encouraging discussions and building relationships with followers.
• Evaluate social media effectiveness providing full campaign reporting and visibility
• Where appropriate, create and manage paid campaigns across relevant media platforms to increase reach and engagement

About You

Personal Specification

• Minimum of 5 years’ experience of digital marketing, social media and website management in a highly regulated environment
• Proven track record in working in a fast-paced, complex environment and handling multiple stakeholder projects at any given time.
• Strong interpersonal and communication skills; effective communicator at all levels
• Ability to generate innovative content ideas and campaigns that resonate with the target audience
• Commensurate experience in using Adobe CC, Publisher, LinkedIn Campaign Manager, Canva, WordPress and CRM platforms (ideally Peppermint or MS Dynamics)
• Strong analytical skills, proficiency in analysing data and metrics to inform strategies and improve campaign/platform performance
• Experience of website CMS
• Digital and social media tools; experience with tools/platforms such as Hootsuite, GA etc.
• Working knowledge of HTML
• Digital Marketing related degree preferred

Why Join Us?

• We offer a competitive salary, bonus scheme and benefits package reviewed annually
• Advance your career via our career development framework
• We offer flexible working arrangements, including a grown-up approach to hybrid working our Unbound working scheme to ensure a healthy work/life balance
• A supporting and inclusive work environment where our people are our biggest asset, and everyone is treated fairly and equally

Next Steps

If you’re interested in our Digital Marketing & Social Media Manager role and looking to take the next step in your career, we would love to hear from you. Please submit your application detailing your experience and suitability for the role.

For a confidential discussion, please contact our recruitment team. We look forward to welcoming a talented professional to our growing team.