Digital Senior Account Manager

RBW Consulting LLP; City Of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading healthcare communications agency is seeking a Digital Senior Account Manager to shape digital strategies across a broad ecosystem. You will focus on engaging audiences through digital channels, working closely with research teams to support patient education and corporate communications. The ideal candidate has experience in digital strategy within healthcare, excellent stakeholder management skills, and a proactive mindset. This role offers autonomy and support for learning and growth.

Qualifications

• Proven experience in digital strategy within a healthcare communications agency.
• Strong understanding of integrated digital channels and ecosystems beyond social media.
• Ability to translate audience insights into strategic recommendations.

Responsibilities

• Develop insight-led digital strategies spanning apps, websites, and HCP channels.
• Work closely with a research team to build actionable recommendations.
• Manage internal relationships with confidence and bring ideas to life.

Skills

Digital strategy experience

Stakeholder management

Communication skills

Understanding of integrated digital channels

Self-starting mindset

Job description

A leading healthcare communications agency is seeking a Digital Senior Account Manager to join its dynamic health team. This is a newly created role with plenty of scope to shape and define, offering the chance to work across a broad digital ecosystem in a collaborative, integrated environment.

You will be responsible for developing insight-led digital strategies that span everything from apps and podcasts to websites and HCP social channels. The focus is on where and how to engage audiences (HCP and Patients), not on messaging or content creation. You will work closely with a dedicated research team, using their insights to build smart, actionable recommendations that support patient education, disease awareness, HCP engagement and corporate communications.

This role sits at the heart of health PR and digital, requiring someone who can bring ideas to life and manage internal relationships with confidence. It's a great opportunity for someone who enjoys autonomy with the support for growth and learning.

About you:

• Proven experience in digital strategy within a healthcare communications agency
• Strong understanding of integrated digital channels and ecosystems (far beyond just social media)
• Ability to translate audience insights and research into strategic digital recommendations
• Excellent stakeholder management and communication skills
• A proactive, self-starting mindset with natural curiosity
• Comfortable working across multiple therapy areas and audience types (e.g. HCPs, Patients, Investors).

Whether you are an experience SAM or an ambitious AM ready to step up, if you are a strategic thinking with a proven background in digital healthcare communications...apply now!