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Digital PR Specialist

Idibu

City Of London

Remote

GBP 25,000 - 30,000

Full time

Today

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Job summary

A digital PR agency in the UK seeks a Digital PR Specialist to develop and execute PR strategies for various clients. The role involves building media relations, creating impactful campaigns, and achieving client objectives. Ideal candidates should have experience in digital PR, excellent communication skills, and a strong media network. This fully remote position offers a salary range of £25,000–30,000, plus benefits including holidays and company off-sites.

Benefits

Salary of £25,000-£30,000

25 days of holiday plus bank holidays

3-4 company off-sites per year

MacBook and additional screen

Option for co-working space twice a week

Qualifications

2 years experience in Digital PR or Outreach.
Understanding of strategies for client KPIs.
Ability to manage multiple projects with attention to detail.

Responsibilities

Deliver high-quality backlinks through PR campaigns.
Build relationships with journalists and influencers.
Create press materials and follow up with media.

Skills

Experience in-house or agency

Understanding of UK media landscape

Verbal and written communication skills

Experience in Digital PR and Outreach

Relationship building

SEO knowledge

Creativity

Tools

Cision

Roxhill

MuckRack

HARO

Excel

Google Sheets

Drive impact with Digital PR

We are a new kind of cross-border agency with remote work at our core. We believe that great talent shouldnt be confined to a fixed desk a rigid 9-to-5 schedule or a long exhausting our view people thrive when theyre trusted to deliver exceptional work without micromanagement or the constraints of a traditional office job. This flexibility allows them to spend more time doing what they lovewhether thats walking their dog enjoying time with family and friends backpacking across Southeast Asia or pursuing personal passions.

The role :

This is not a typical Digital PR role. As a Digital PR Specialist youll play a key role in developing and executing PR and news generation strategies across diverse clients industries and markets. Youll take ownership of campaigns ensuring client KPIs are met while also contributing to new business competitor research marketing initiatives and international expansion. This is a chance to be part of a dynamic remote-first team helping to build a global digital strategy from the ground up while growing alongside the company in a fast-paced environment.

Required Skills & Experience

2 years experience in-house or in an agency environment
Good understanding of the UK media landscape news agenda and principles of news generation
Have a strong understanding of the global media landscape
A strong level of verbal and written communication and copywriting (press release) skills
Must have some experience within Digital PR and Outreach either client or agency side with existing relationships with PR / media contacts and influencers
The ability to build long lasting and strong relationships
Have existing experience of strategy promotion and seeding of client work across social
Ability to work under pressure to meet deadlines
A progressive understanding of SEO particularly related to off-page SEO factors
A good understanding of how Digital PR is measured and the ability to explain results to clients
A creative thinker who works well in groups
Methodical organised (working across multiple projects) with high attention to detail
A go getter someone who can own their projects confidently bring new ideas to the team feels comfortable to pitch to clients and provide counsel
Demonstrates initiative throughout their work responding to clients in a timely manner taking on their own research where appropriate etc
Proven track record of Digital PR campaign experience a bonus examples of highly authoritative backlinks generated to client campaigns in top-tier media.
Ability to assess the value of an earned media opportunity from an SEO point of view.
Familiar with SEO tools such as : Majestic SEO SEMrush Ahrefs.
Familiar with a variety of Digital PR / Outreach tools such as : Buzzstream ResponseSource HARO Roxhill MuchRack Meltwater CoverageBook etc.
A keen interest in technology especially artificial intelligence (AI)

Responsibilities

Deliver regular high-quality backlinks by researching devising and executing digital PR and outreach campaigns.
Research and contact websites that can provide back-link opportunities to clients.
Write press releases by-lines case studies and other press material.
Send out press releases and contact journalists with stories and content.
Follow up with journalists over phone email and social channels.
Build relationships with journalists and the media in a range of industries using a variety of tools.
Build relationships with influencers across various industries
Work closely with the wider team to make sure we create impactful PR strategies.
Youll create and research stories strong media lists and monitor news and search for coverage opportunities.
You will get to know your clients developing detailed knowledge of their businesses and sectors.
You will get to know your clients competitors developing an overall knowledge of their PR activity and tactics.
You will be proactive and work towards proactively seeking media opportunities for clients outside of any planned work.
Use social media to help you grow your media relations skill set and understanding of the industry.
Youll attend and contribute to regular brainstorms and come up with brilliant creative and innovative ideas for your clients.
Gain exposure to the technical aspects of SEO to help develop your understanding of search engines.
Keep the senior team and your manager up to date on results and struggles.
Completing performance reports (PR marketing and social media)