Digital PR & Outreach Manager

AXA UK; Tunbridge Wells; Hybrid; GBP 38,000 - 45,000; Full time

Job summary

A leading health insurance provider in the UK is seeking a Digital PR and Outreach Manager to oversee innovative digital PR campaigns aimed at enhancing brand visibility and securing quality backlinks. The role involves managing agency relationships, optimizing campaigns aligned with SEO strategies, and representing the company at industry events. Candidates should have experience in digital PR in regulated environments and strong relationship management skills. This hybrid position offers up to £45,000, bonuses, and a comprehensive benefits package.

Benefits

Competitive annual salary

Annual company & performance-based bonus

Contributory pension scheme

Life Assurance

Private medical cover

25 days annual leave plus Bank Holidays

Opportunity to buy or sell extra days leave

Wellbeing services

AXA employee discounts

Qualifications

• Proven experience in digital PR, outreach, or link-building, ideally within regulated or health-related environments.
• Demonstrated success managing external agencies or partners to deliver impactful campaigns.
• Excellent relationship management skills with the ability to build and nurture networks internally and externally.

Responsibilities

• Oversee planning, execution, and performance of digital PR campaigns.
• Manage relationships with external Digital PR agencies.
• Collaborate with internal teams to launch data-driven digital PR campaigns.

Skills

Digital PR

SEO

Relationship Management

Strategic Thinking

Education

Relevant degree or marketing qualification

Job description

Description

At AXA Health, we’re committed to building a strong online presence that elevates our brand and supports our SEO strategy. Our Digital PR and Outreach team plays a key role in securing high-quality backlinks, engaging with influential health and wellbeing voices, and positioning AXA Health as a leader in the industry. We believe that strategic outreach and compelling campaigns can truly transform our digital footprint and customer engagement.

As a Digital PR and Outreach Manager, you'll oversee the planning, execution, and performance of innovative digital PR campaigns that generate backlinks, brand mentions, and media coverage. Working closely with internal teams and external agencies, you'll develop strategic relationships, optimise campaign impact, and ensure activities align with AXA Health’s broader SEO and brand objectives. This is an exciting opportunity to influence our digital reputation and strengthen our market position.

At AXA we work smart, empowering our people to balance their time between home and the office in a way that works best for them, their team and our customers. You'll work at least two days a week (40%) away from home, moving to three days a week (60%) in the future. Away from home means either attendance at one of our office locations, visiting clients or attending industry events.

What you’ll be doing:

• Manage day-to-day relationships with our external Digital PR agency, providing clear briefs, strategic direction, and ongoing feedback to ensure campaign success
• Collaborate with internal teams (SEO, content, brand) to develop and launch data-driven digital PR campaigns that deliver backlinks and brand mentions aligned with business priorities
• Support the identification and development of relationships with healthcare professionals, media, bloggers, and influencers in the health and wellbeing space, ensuring mutually beneficial partnerships
• Track and report on campaign effectiveness using key metrics such as backlinks, referral traffic, domain authority, and keyword rankings, providing insights to optimise future activity
• Ensure outreach activities complement broader SEO and content strategies, staying current with search engine algorithm updates and PR best practices
• Represent AXA Health at industry events, conferences, and forums to stay ahead of outreach trends and build strategic industry relationships
• Ensure stakeholder engagement and communication across all campaign activities, maintaining brand safety and compliance standards
• Use industry insights and analytics to continually refine outreach strategies, improve performance, and maximise ROI

Due to the number of applications we expect to receive for this role, we reserve the right to close this advert earlier than the listed closing date to ensure we’re able to effectively manage interest. Therefore, if you’re interested in joining us at AXA, please don’t hesitate to apply.

What you’ll bring:

• Proven experience in digital PR, outreach, or link-building, ideally within regulated or health-related environments
• Demonstrated success managing external agencies or partners to deliver impactful campaigns
• Relevant degree or marketing qualification with a strong understanding of digital marketing, SEO, and content strategies
• Excellent relationship management skills with the ability to build and nurture networks internally and externally
• Strong commercial awareness and strategic thinking, with the ability to align outreach activity with broader business goals
• Deep knowledge of the health insurance industry and awareness of multi-channel marketing environments
• Organised, proactive, and able to manage multiple campaigns simultaneously under pressure
• Up-to-date knowledge of search engine algorithms, digital PR trends, and industry best practices

As a precondition of employment for this role, you must be eligible and authorised to work in the United Kingdom.

What we offer:

At AXA UK, we’re appreciative of the people who work for us and our rewards package is reviewed regularly to reflect that. You can expect to receive:

• Competitive annual salary of up to £45,000
• Annual company & performance-based bonus
• Contributory pension scheme (up to 12% employer contributions)
• Life Assurance (up to 10 x annual salary)
• Private medical cover
• 25 days annual leave plus Bank Holidays
• Opportunity to buy up to 5 extra days leave or sell up to 5 days leave
• Wellbeing services & resources
• AXA employee discounts

To apply, click on the ‘apply for this job’ button, you’ll then need to log in or create a profile to submit your CV. We’re proud to be an Equal Opportunities Employer and don’t discriminate against employees or potential employees based on protected characteristics. If you have a long-term condition or disability and require adjustments during the application or interview process, we’re proud to offer access to the AXA Accessibility Concierge. For our support, please send an email to [e-mail].

#FeelgoodHealth #LI-Hybrid

Who we are:

At AXA Health, we’re passionate about helping our members to put their health first, whether that’s individuals and families, small businesses, or huge corporates. From fast access to diagnosis and treatment, to guidance and tools that can help them manage their health every day, not just when there’s a problem, our members can be confident we’ll guide them, every step of the way.