Digital PR Director

UNAVAILABLE; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading global agency in Greater London is seeking a Digital PR Associate Director to lead insight-driven PR strategies. This role involves combining creativity with data analysis to enhance client visibility and authority. Duties include managing outreach campaigns and a digital PR team. The ideal candidate will have extensive experience in outreach and link building. This position offers comprehensive benefits and a hybrid working model.

Benefits

Flexible working

Reflection Days

Family-friendly policies

Local discounts

Birthday day off

Qualifications

• Substantial experience in an outreach role, traditional PR or SEO backgrounds are welcome.
• Track record of building links for various niches.
• Comfortable with large datasets including search data and backlink profiles.

Responsibilities

• Lead digital PR strategies aligned with SEO and marketing.
• Evaluate campaigns through data sources like keyword research and media monitoring.
• Manage client communications and oversee junior team members.

Skills

Link building

Data analysis

Client communication

Tools

Link building tools

Job description

Company Description

We are the ROI agency, apositionwe haveproudlyheld trueto since 2005. Our more than 6,000specialistsacross95marketsofferunparalleledcapabilitiesinMedia,Data,Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’businesses.

Over the years, we have evolved our definitionof ROI, as it has changed with the ever- complicatedcommunicationslandscape.ROI isnolongersimplyaboutthemost efficient planning, buying and reporting of media.

Yes,ROIisaboutdeliveringReturnonInvestment;butit’salsoaboutgoingbeyondtodelivera

ReturnonImaginationandmoreintegratedexperiencesthatinspireGrowth.Top-linegrowth

forourclients’businesses,growthforourpeopleandgrowthforourculture.

Poweredbyourbest-in-classproprietarytoolsanddata,ourworkspansthefullspectrumof media communications, from analytics, data and technology to performance marketing, content and superior trading.

ThisbreadthmeanswedeliverInsightthatliesattheintersectionofconsumer,category,and brand, attributing every budget to stronger business outcomes.

Itmeanswedelivermorecreativemediasolutionsthatbringtogetherbest-in-classstrategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

Itmeansweadoptnewdataanalyticsandvalueoptimisationtechniqueswhilebuilding

relationshipswithsomeoftheworld’smostexcitingstart-ups.Weleverageover30yearsof media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.

AtZenith,weultimatelyseekoutamoremeaningfulkindofROI. Ouruniquewayofthinking inspiresgrowth for some of theworld’s leadingbrands,includingCoty,Electrolux,Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt,TikTok and Verizon.

Job Description

As Digital PR Associate Director, you’ll lead the development of insight-driven digital PR and link acquisition strategies that are rooted in data and designed to deliver measurable business impact. You’ll combine creativity with analytical thinking to identify opportunities, shape campaigns, and ensure our clients’ digital presence grows in both authority and visibility.

Your day-to-day tasks will be varied, including tasks such as interrogating data sources (such as search data, competitor analysis, consumer insights, media landscapes) to identify opportunities and inform campaign strategy. You will translate campaign results into clear business outcomes, tying digital PR activity to SEO and wider marketing goals. You’ll also champion data-led decision making across the team, ensuring campaigns are measurable, repeatable, and scalable. This will include content and campaign ideation, client communication, team workflow management, planning and delivery QA/QC, and training.

We are looking for someone who has a strong understanding of the digital ecosystem and has worked across global or multi-market outreach campaigns before, with a strong focus on generating backlinks.

Responsibilities

• Own the digital PR vision for key clients, ensuring activity ladders up to wider SEO and marketing objectives.
• Use data sources (e.g. keyword research, link analysis tools, media monitoring, consumer trends, social listening) to shape strategy and evaluate campaign opportunities.
• Stay ahead of industry shifts in search, digital PR, AI, and data-driven storytelling, introducing new tactics to the team.
• Work with the content team to create link-worthy content
• To stay abreast of new link building strategies and regularly contribute new tactics and ideas to the team
• Develop tactics and strategies to successfully acquire brand mentions and links for a variety of niches
• Manage client communications related to outreach
• Line manage Digital PR manager/s and oversee junior members of the Digital PR team
• Deliver training for more junior members of the team

Qualifications

• Substantial experience in an outreach role, although we are open to hearing from candidates in traditional PR roles or SEO roles
• Comfortable handling large datasets (e.g. search data, backlink profiles, competitor benchmarking)
• Proven track record of building links for a range of niches
• Experience with link building tools

Additional Information

Zenith Internationalhas fantastic benefits on offer to all of our employees. In addition to the classics,Pension,Life Assurance, Private Medical and IncomeProtectionPlanswe also offer;

• WORK YOUR WORLDopportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS- Two additional days of paid leave to step away from your usual day‑to‑day work and create time to focus on your well‑being and self‑care.
• HELP@HAND BENEFITS24/7 helpline to support you on a personal and professional level.Access to remote GPs, mental health support and CBT.Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIESWe provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAPBIRTHDAY DAY OFFYou are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTSThis includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of ourbenefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office‑based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Pagewhich showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).