Digital PR Director

Sleeping Giant Media Limited; Folkestone; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A multi-award-winning digital marketing agency is seeking a Digital PR Director to lead their service offering, shaping strategy and ensuring impactful results. This role requires a blend of leadership and strategic planning to drive Digital PR initiatives and mentor a growing team. Candidates should be experienced in developing high-impact campaigns, setting KPIs, and collaborating across departments. The position offers a hybrid working model and includes a range of health and wellness benefits.

Benefits

Hybrid working

Healthcare cash plan

24/7 access to doctors and counsellors

Employee Assistance Programme

Pension with salary sacrifice option

10 paid sick days

Birthday day off

Fully stocked kitchen

Paid training and continuous development

Charity initiatives and volunteer opportunities

Qualifications

• Experience leading Digital PR campaigns with a focus on high-impact results.
• Strong analytical skills to measure and report on campaign performance.
• Proven ability to mentor and develop team members.

Responsibilities

• Lead Digital PR strategy across key accounts.
• Set KPIs and report on performance metrics.
• Collaborate with SEO and Content teams to deliver integrated strategies.
• Mentor and develop the Digital PR team.

Skills

Digital PR strategy development

Performance reporting

Team development and mentoring

Collaboration skills

Analytical skills

Job description

ROLE: Digital PR Director

DEPARTMENT: Content Team

RIGHT TO WORK: Applicants must have the right to work in the UK, as we are unable to provide visa sponsorship.

NO RECRUITMENT AGENCIES: Please note that we are not seeking assistance from recruitment agencies for this role.

WORK LOCATION & FLEXIBILITY: Hybrid/Remote. We’re open to discussing arrangements that work best for you.

DURATION: Permanent, Full Time. Working Monday to Friday 9am-5:30pm (37.5 hours weekly).

PACKAGE: Starting from £49,000 DOE+Benefits.

We’re proud to be B Corp certified and a Real Living Wage employer. We publish salaries in all job ads to ensure transparency and fairness for every candidate.

OVERVIEW

We’re Sleeping Giant Media. A multi‑award‑winning digital marketing agency on a mission to make digital better. From Folkestone to Europe, we help businesses grow through smart strategy, creative thinking and genuine partnership.

Right now, we’re looking for a Digital PR Director to join our growing team. As a certified B Corporation, we’re proud to be part of a global community of businesses committed to balancing profit with purpose. Our workplace is grounded in equity, transparency and impact, where doing good and doing great go hand in hand.

We believe in flexible working, diverse voices and giving people the space to thrive. If you’re someone who loves learning, tackling new challenges and being part of something meaningful, we think you’ll fit right in.

THE ROLE

As our Digital PR Director, you’ll take ownership of our Digital PR service offering, setting the vision, standards and direction for how we deliver high‑impact, performance‑led Digital PR for our clients.

You’ll play a pivotal role in shaping how Digital PR operates at Sleeping Giant Media from strategy and innovation through to delivery, reporting and team development. Working closely with the Head of Content & Digital PR, you’ll help evolve our offering, drive revenue growth and ensure our work consistently delivers tangible results.

• Owning and developing the Digital PR service, refining ways of working and driving continuous improvement in quality, efficiency and effectiveness.
• Leading Digital PR strategy across key accounts, from ideation through to delivery, reporting and optimisation.
• Setting campaign KPIs and leading on performance reporting, including metrics such as brand presence, sentiment, backlink acquisition and citations in AI engines.
• Leading on Digital PR sales proposals, supporting new business wins and client retention.
• Working collaboratively with SEO, Content, Accounts and Project Management teams to deliver integrated, holistic strategies.
• Developing and maintaining scalable Digital PR processes, including the responsible use of AI to improve efficiency and innovation.
• Mentoring, coaching and developing the Digital PR team, helping them grow their skills and confidence through feedback and training.
• Keeping a strong point of view on industry trends, Digital PR innovation and publishing standards, bringing insights back into the business to inform decision‑making.
• Supporting recruitment for Digital PR roles as the team grows.

THE PERSON

You’re a strategic Digital PR leader who combines big‑picture thinking with hands‑on delivery. You care deeply about quality, impact and doing things the right way, for clients, for teams and for the wider industry.

BENEFITS

We’ve created a place where you can do great work and enjoy doing it. Here’s what you get:

• Hybrid working
• Healthcare cash plan (includes dependants)
• 24/7 access to doctors and counsellors
• Employee Assistance Programme (EAP)
• Pension with salary sacrifice option
• 10 paid sick days
• Birthday day off
• Fully stocked kitchen, games, and great social events
• Paid training, conferences, and continuous development
• Charity initiatives and volunteer opportunities

OTHER INFO

Sleeping Giant Media is committed to equality and diversity. We welcome applications from everyone regardless of background, identity, or circumstance. We’re building an inclusive workplace where everyone can thrive.

Need adjustments or support during the application process? We’ve got you, just let us know.

Visit our website for the full job ad and to apply!