Digital PPC Manager

Hirehoot; City Of London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading marketing firm is seeking a Digital PPC Manager to enhance online campaigns with Amazon. Responsibilities include managing PPC and DSP initiatives, analyzing performance metrics, and working with creative teams. The ideal candidate has 2+ years of experience in performance marketing, strong analytical skills, and expertise in digital marketing KPIs. This role offers competitive benefits including a performance bonus, health insurance, and generous holiday allowance.

Benefits

Leading pension scheme

Performance related bonus

25 days holiday + bank holidays

Bupa health insurance & Westfield cash plan

Generous employee discount

World-class gym facilities on-site

Qualifications

• Minimum 2 years of Performance Marketing experience (PPC and/or DSP).
• Strong understanding of digital marketing KPIs including ROAS, Reach, CPC, CTR, CVR.
• Ability to extract clear insights from vast data sources and make improvements.
• Proficiency in MS Excel, outstanding analytical and problem-solving skills.
• Highly motivated, with the ability to work in a deadline-driven environment.
• Experience working with Amazon Advertising & 3rd party reporting platforms such as Skai is preferred.
• Experience in localizing Performance Marketing plans to the relevant European locale.

Responsibilities

• Implement and manage Amazon AMS (PPC) campaigns.
• Build awareness campaigns with Amazon DSP.
• Monitor and report on Amazon-specific KPIs.
• Create engaging A+ content for product pages.
• Update the Amazon brand store with the latest brand direction.

Skills

Performance Marketing experience

Understanding of digital marketing KPIs

Data analysis skills

Proficiency in MS Excel

Ability to work under deadlines

Experience with Amazon Advertising

Localizing Performance Marketing plans

Job description

As a Digital PPC Manager at adidas, you will be responsible for delivering profit-maximizing campaigns and enhancing the digital shopping experience for one of our key online retail partners, Amazon. You will build out campaigns for multiple sports categories across Europe.

Responsibilities

• AMS: Implement and manage Amazon AMS (PPC) campaigns in-house. Conduct keyword research and optimize campaigns to maximize ROI and improve visibility of our products in search.
• DSP: Build out awareness and consideration campaigns with Amazon DSP (audience-based marketing) to help reach new customers on platforms such as Twitch, Fire TV, and Alexa. Conduct audience research and segmentation to target the right customers effectively.
• Data Analysis: Monitor, analyze, and report on Amazon-specific KPIs, using data to make informed decisions and improve performance.
• A+ Content: Work closely with creative agencies to create engaging A+ content for product pages to improve conversion rates across the site.
• Brand Store: Update the Amazon brand store to ensure that the content is leveraging the most updated brand direction, and our consumers are experiencing our brand in the best possible way.

Skills you’ll need

Our jobs are very competitive and we’re lucky enough to be able to invite the best candidates in the industry to interview. Please read below and apply only if you bring the following:

• Minimum 2 years of Performance Marketing experience (PPC and/or DSP).
• Strong understanding of digital marketing KPIs including ROAS, Reach, CPC, CTR, CVR.
• Ability to extract clear insights from vast data sources and make improvements.
• Proficiency in MS Excel, outstanding analytical and problem-solving skills.
• Highly motivated, with the ability to work in a deadline-driven environment.
• Experience working with Amazon Advertising & 3rd party reporting platforms such as Skai is preferred.
• Experience in localizing Performance Marketing plans to the relevant European locale.

Benefits

• Leading pension scheme
• Performance related bonus
• 25 days holiday + bank holidays
• Bupa health insurance & Westfield cash plan
• Generous employee discount
• World-class gym facilities on-site at Manchester HQ or gym contributions for our London colleagues