Digital Performance Manager

Hargreaves Lansdown; Taplow; Hybrid; GBP 76,000 - 90,000; Full time

Job summary

A leading financial services firm is seeking a Senior Marketing Manager to lead a team focused on conversion rate optimization. This role involves managing testing strategies, collaborating with various departments, and driving personalisation efforts to enhance user engagement. Located in the UK with a hybrid working model, the candidate will need strong analytical skills and relevant experience in digital marketing. The company offers competitive salary and benefits including an annual bonus and flexible working options.

Benefits

Discretionary annual bonus

25 days holiday plus bank holidays

Flexible working options

Qualifications

• Proven experience in leading CRO programmes within a digital or e-commerce environment.
• Strong understanding of experimentation frameworks and tools.
• Knowledge of UX principles.

Responsibilities

• Leading and mentoring a team of CRO professionals.
• Managing the CRO testing roadmap.
• Collaborating with UX, analytics, product, and marketing teams.

Skills

Leading CRO programmes

Analytical skills

Team management

Effective communication

Stakeholder management

Tools

Optimizely

Google Optimize

GA4

Adobe Analytics

Job description

Senior Marketing Manager – Deepening and Retention

Salary: £76,194 – £89,640

Locations: Chester, Bristol, or Halifax

Hours: Full‑time

Working pattern: Hybrid – at least two days per week in a Bristol office hub.

Responsibilities

• Leading and mentoring a team of CRO professionals and personalisation managers.
• Managing the CRO testing roadmap, including A/B and multivariate testing.
• Collaborating with UX, analytics, product, and marketing teams to identify optimisation opportunities.
• Analysing test results and user behaviour to derive actionable insights.
• Driving personalisation strategies to enhance user engagement and conversion.
• Reporting on CRO performance and presenting findings to senior stakeholders.

Qualifications

• Proven experience in leading CRO programmes within a digital or e‑commerce environment.
• Strong understanding of experimentation frameworks and tools (e.g., Optimizely, Google Optimize).
• Experience with personalisation platforms and strategies.
• Excellent analytical skills and proficiency in web analytics tools (e.g., GA4, Adobe Analytics).
• Strong leadership and team‑management capabilities.
• Effective communication and stakeholder‑management skills.
• Knowledge of UX principles.

Interview Process

The interview process for this role will include two stages with a task.

Benefits

• Discretionary annual bonus and annual pay review.
• 25 days holiday plus bank holidays plus one‑day additional Christmas closure.
• Option to purchase an additional 5 days holiday.
• Flexible working options, including hybrid working.

EEO Statement

Hargreaves Lansdown is an inclusive employer that values diversity in its workforce. We encourage applications from all individuals without regard to race, religion, gender, sexual orientation, national origin, disability or age.

Additional Details

• May be available on a flexible working or part‑time basis (inquire with Recruitment & Onboarding).
• No employment sponsorship available.