Digital Marketing Specialist

Adam Equipment Co Ltd; Milton Keynes; On-site; GBP 60,000 - 80,000; Full time

Job summary

A dynamic manufacturing company is seeking a talented Digital Marketing Specialist to enhance brand awareness and drive online visibility through effective digital campaigns. You will manage multi-channel strategies including PPC, SEO, and social media, monitor analytics, and create engaging content. Ideal candidates will have 1-3 years of B2B digital marketing experience, strong analytical skills, and proficiency in tools like Google Analytics and SEMRush. Benefits include generous leave and health plans.

Benefits

Pension after 3 months

Employee Assistance Programme

Medicash Health Cash Plan

Death in Service coverage

Free parking at Head Office

Free refreshments at Head Office

Generous Annual Leave

Extra day off for birthday

Extra day off over Christmas

Qualifications

• 1-3 years experience in digital marketing, ideally in a B2B environment.
• Strong knowledge of SEO, PPC, and social media marketing.
• Proficiency with marketing analytics tools.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns.
• Create engaging content for multiple digital platforms.
• Monitor, analyze, and report on campaign performance.

Skills

SEO

PPC

Social media marketing

Data analysis skills

Copywriting

Content management

Project management

Tools

Google Analytics

Google Ads

SEMRush

Facebook Ads Manager

LinkedIn Campaign Manager

Job description

Digital Marketing Specialist

We are seeking a talented and driven Digital Marketing Specialist to join our UK office. This role will be key in driving online visibility, lead generation and brand awareness through multi‑channel digital campaigns.

Responsibilities

• Campaign Management: Plan, execute and optimise paid and organic digital campaigns (PPC, SEO and social media).
• Content Creation & Management: Work with the marketing team to create engaging copy, visuals and multimedia assets for websites, blogs, social platforms and email campaigns.
• Analytics & Reporting: Monitor, analyse and report on KPIs (traffic, engagement, conversions, ROI) using tools such as Google Analytics, Google Ads, social insights and SEMRush.
• SEO/SEM: Implement strategies to improve website rankings, increase traffic and optimise user experience.
• Social Media: Manage the company’s UK and global social presence across platforms (LinkedIn, Facebook, Instagram, X, YouTube), driving engagement and community growth.
• Video Work: Plan, create and assist with video content for websites, social media and campaigns.
• Website Management: Support content updates, landing page creation and CRO; work with in‑house developers to improve site performance.
• Collaboration: Work closely with product design, marketing and sales teams to ensure alignment of campaigns with business objectives.
• Market Research: Monitor competitors, industry trends and customer behaviour to identify opportunities.

Qualifications

• Essential: Proven experience (1‑3 years) in digital marketing, ideally in a B2B environment.
• Essential: Strong knowledge of SEO, PPC and social media marketing.
• Essential: Proficiency with tools such as Google Analytics, Google Ads, Google Tag Manager, Facebook Ads Manager, LinkedIn Campaign Manager and SEMRush.
• Essential: Experience with content management systems (e.g. Magento, Shopify).
• Essential: Strong copywriting and communication skills with attention to detail.
• Essential: Ability to analyse data and provide actionable insights.
• Essential: Highly organised and able to manage multiple projects and deadlines.
• Desirable: Experience in the industrial / manufacturing sector or technology products.
• Desirable: Knowledge of marketing automation software (e.g. Zoho).
• Desirable: Graphic design or video editing skills (Adobe Creative Suite, Canva).
• Desirable: Familiarity with CRM platforms such as Zoho CRM.

Benefits

• Pension (after 3 months)
• Employee Assistance Programme (EAP)
• Medicash Health Cash Plan
• Death in Service (up to age 65)
• Head Office Free Parking
• Free refreshments at Head Office
• Generous Annual Leave: 21 holiday days plus Bank Holidays
• Additional day off for birthday (terms apply)
• Additional day off over the Christmas period (terms apply)

Employment Type: Full Time
Experience: 1‑3 years
Vacancy: 1
Monthly Salary: £28,000 – £30,000