Digital Marketing Specialist

Reed; Remote; GBP 29,000 - 35,000; Full time

Job summary

A dynamic hospitality brand in the UK is seeking a Digital Marketing Specialist to lead its digital strategy. You will drive enhancements in SEO and Paid Ads while shaping social media engagement. The ideal candidate has proven digital marketing experience, strong analytical capabilities, and a knack for creative content creation. Join us for competitive pay, flexible hours, and the opportunity to make a significant impact in a growing industry. This remote role may require occasional meetings in the Northwest region.

Benefits

Competitive salary

Discretionary bonus

Flexible working hours

25 days holiday + bank holidays

Qualifications

• Proven experience in a digital marketing role, ideally within hospitality or leisure.
• Expertise in digital marketing tools and analytics.
• Confident communicator able to influence at all levels.

Responsibilities

• Lead digital strategy across SEO, Paid Ads, Social Media, and Email Marketing.
• Create engaging content for multiple platforms.
• Analyze campaign performance and provide strategic insights.

Skills

Digital marketing experience

Analytical skills

Communication skills

Video editing skills

Creative storytelling

Tools

Microsoft Office

Meta Business Suite

Google Ads

CRM systems

Job description

Digital Marketing Specialist – Fully Remote

Salary: £35,000 + Discretionary Bonus

Are you ready to take the lead in transforming digital marketing for one of the UK’s most exciting hospitality brands? We’re looking for a commercially savvy, digitally driven confident communicator who can influence and inspire across all levels.

This is your chance to own the digital strategy – from SEO and Paid Ads to Social Media and Email Marketing – and make a real impact on sales growth and brand visibility.

What You’ll Do

• Drive the digitalisation of the division, leading on SEO, Paid Ads, Email Marketing & Social Media.
• Create scroll-stopping content across Instagram, Facebook, TikTok, LinkedIn and more
• Create interesting and impactful content, including filming and editing videos, across key social media channels
• Plan and execute high-performing paid ad campaigns.
• Collaborate with agencies and internal teams to optimise websites and user journeys.
• Track and monitor email campaign performance, using extensive A/B testing and analysing CTA’s
• Deliver social media training to the business
• Collaborate with SEO agency to improve user journey and landing page performance.
• Analyse campaign performance and provide strategic insights to shape future success.

What We’re Looking For

• Must have proven experience working in a similar digital marketing role, ideally in hospitality or leisure industry
• Expertise in Microsoft office, Meta Business Suite, Google Ads, and CRM systems like Acteol.
• Strong analytical skills and a commercial mindset.
• Confident communicator who can influence and inspire across all levels.
• A creative storyteller with video editing skills and a passion for social engagement.

Why join us

• Competitive salary + bonus
• Flexible working hours – 35-hour week
• 25 days holiday + bank holidays
• Be part of a dynamic, growing hospitality brand where your ideas truly matter.

This role will consist of meetings in the Northwest region based at Head Office.