Digital Marketing Manager - North

GN Group; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading technology company is seeking a Digital Marketing Specialist to enhance awareness and engagement across digital channels in the B2B technology market. This role involves managing multi-channel campaigns, utilizing marketing automation, and analyzing performance metrics. The ideal candidate has a degree in marketing or a related field, solid experience in B2B marketing, and proficiency with tools like Google Analytics and HubSpot. Join us in creating impactful digital marketing strategies to drive business growth.

Benefits

Collaborative team culture

Opportunities for professional development

Flexible work environment

Qualifications

• Experience in B2B digital marketing within tech or SaaS.
• Ability to manage paid media campaigns.
• Familiarity with MarTech tools and automated workflows.

Responsibilities

• Plan and execute multi-channel digital campaigns.
• Manage ABM programs for upselling.
• Track campaign performance using analytics tools.

Skills

Digital marketing strategy

B2B marketing experience

Analytical skills

Marketing automation

Content creation

Education

Degree in marketing, business, or communications

Tools

Google Analytics

HubSpot

Salesforce

Power BI

Job description

We are seeking a knowledgeable, data-oriented Digital Marketing Specialist to contribute to growth in our B2B technology markets. If you thrive at the intersection of digital performance, marketing automation, and account-based marketing – and enjoy turning data into impact – this role is for you.

As our new Digital Marketing Specialist in the Global B2B Marketing team, you will boost awareness, engagement, and conversion across digital channels, using data, automation, and AI to establish scalable, measurable impact across both new and existing customer segments.

The team you will be part of:

You will join a global B2B marketing team that partners closely with Sales, Product Marketing, and Customer Success to generate pipeline and revenue across technology markets. We work across regions and touchpoints to design and execute integrated programs that connect our solutions with the customers who need them most.

Our team culture is collaborative, motivated, and curious. We support creative experimentation, value knowledge exchange, and focus on utilizing technology and data to enrich the digital customer journey. We aspire to be a centre of excellence for digital performance marketing and marketing automation within GN.

Your contribution is appreciated, and your key responsibilities include:

Digital Campaign Management

• Plan and execute multi-channel digital campaigns across paid search, paid social (LinkedIn), display, and retargeting.
• Develop and manage ABM programs
• Support upsell and cross-sell campaigns for existing customers through digital automation and personalized content journeys.

Marketing Automation & Martech

• Build and optimise automated workflows and nurture streams.
• Manage lead scoring, segmentation, and data hygiene
• Use AI-driven tools for content personalisation, predictive analytics, and performance optimisation.
• Evaluate new MarTech solutions and lead their integration

Content & Conversion

• Collaborate with content and product marketing teams to create digital assets (landing pages, emails, ads, etc.) that drive lead generation and pipeline growth.
• Implement A/B testing across creative, copy, and targeting

Analytics & Reporting

• Track campaign performance using analytics tools (e.g., Google Analytics, HubSpot dashboards, Power BI).
• Provide insights on channel ROI, conversion rates, and customer behaviour to guide strategy.
• Translate data into actionable recommendations for marketing and sales leadership.
• Continuously optimise the full digital journey

To thrive in the role, we imagine that you:

• Have a relevant degree, for example, in marketing, business, communications, or a similar field
• Bring solid strategic and practical experience within B2B digital marketing in a tech or SaaS environment
• Are skilled in planning and executing end-to-end digital customer journeys, from awareness to conversion and retention
• Have a comprehensive understanding of MarTech ecosystems, including CRM, marketing automation, and analytics platforms
• Are comfortable using AI and automation tools to scale campaigns and improve performance
• Have experience managing paid media (such as Google Ads and LinkedIn Ads) and marketing automation journeys
• Bring a keen ability to interpret data and leverage metrics for informed decision-making.
• Communicate clearly, collaborate well across functions, and can implement and support changes in ways of working
• It is beneficial to have experience with tools such as Google Analytics, Salesforce, marketing automation platforms, and BI/dashboard tools

We encourage you to apply

Even if you do not possess every skill listed above, we welcome your application if you believe you have relevant transferable skills. We highly value a mindset, motivation, and interest that aligns with our core values, to not only ensure growth for you, but for your team and the wider GN organization as well.

How to apply?

Use the ‘APPLY’ link no later than Dec 31st. Applications are assessed continuously, so don’t wait to send yours.

We are focused on an inclusive recruitment process

All applicants will receive equal consideration for employment. As such, we encourage you to submit your CV without a photo to ensure an equal and fair application process.

If you have any special requirements for the interview, please notify the Hiring Manager upon accepting the interview invitation.

Join us in bringing people closer

GN brings people closer through our advanced intelligent hearing, audio, video, and gaming solutions. Inspired by people and motivated by innovation, we deliver technology that enhances the senses of hearing and sight. We empower individuals with hearing loss to overcome real-life challenges, enhance communication and collaboration within businesses, and deliver exceptional experiences for audio and gaming enthusiasts.

We hope you will join us on this journey and look forward to receiving your application.

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