Digital Marketing Manager (12 Mth FTC)

Xpand Group; Aylesbury; Hybrid; GBP 44,000 - 52,000; Full time

Job summary

A leading tech company in Aylesbury is seeking a Senior Digital Campaign Manager to lead data-driven marketing initiatives. This role focuses on optimizing customer acquisition and retention in the B2B SaaS space. The ideal candidate has over 5 years of experience in digital growth marketing, particularly in a B2B context. This is a full-time role with one day a week in the office, offering a competitive salary up to £52K.

Qualifications

• At least 5 years of experience in B2B demand generation and digital growth marketing.
• Proven hands-on expertise with Google Ads, LinkedIn, and other digital paid campaigns.
• Strong knowledge of marketing automation techniques.

Responsibilities

• Develop and execute growth strategies across digital and offline channels.
• Optimize campaigns using analytics and performance data to maximize ROI.
• Collaborate with marketing, sales, and product teams to align initiatives with business goals.

Skills

B2B demand generation

Digital growth marketing

Google Ads

LinkedIn campaigns

Marketing automation

SEO

CRO

Customer journey optimisation

Job description

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Senior Digital Campaign Manager

12 Mth FTC - Aylesbury 1 day a week/Remote

Up to £52K

Are you a growth‑focused marketing specialist ready to make a real impact in the B2B SaaS space? We're on the lookout for an innovative Senior Campaign Manager to drive customer acquisition, retention, and revenue growth across the UK, Ireland, and international markets.

This is your chance to take the lead in shaping data‑driven campaigns, experimenting with strategies, and scaling initiatives that truly move the needle.

What You’ll Do:

• Develop and execute growth strategies across digital and offline channels.
• Optimise campaigns using analytics and performance data to maximise ROI.
• Collaborate with marketing, sales, and product teams to align initiatives with business goals.
• Experiment, iterate, and scale strategies that enhance acquisition, engagement, and retention.
• Be the driving force behind marketing innovation in the construction tech sector.

What We’re Looking For:

• Proven experience (at least 5 years) in B2B demand generation and digital growth marketing, ideally in B2B software, property or asset management.
• Hands‑on experience with Google Ads, LinkedIn, and other digital paid campaigns.
• Strong knowledge of marketing automation, SEO, CRO, and customer journey optimisation.
• Data‑driven mindset with expertise in analytics platforms.
• A creative problem‑solver who thrives in a fast‑paced, collaborative environment.

*Rates depend on experience and client requirements