Digital Marketing Manager

Focus Resourcing; United Kingdom; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading recruitment agency is seeking an experienced Digital Marketing Manager to join a dynamic team in the United Kingdom. This role involves developing and delivering strategic marketing campaigns that enhance brand awareness and drive customer acquisition. The ideal candidate will have a strong background in campaign management, excellent communication skills, and the ability to leverage data insights. Benefits include flexible working arrangements, generous annual leave, potential for a discretionary bonus, and a focus on professional development.

Benefits

Flexible working arrangements

29 days of annual leave

Access to Perkbox benefits

Charity days

Discretionary annual bonus

Life insurance

Qualifications

• Demonstrable experience in campaign or demand generation marketing, ideally within a SaaS, technology, or B2B environment.
• Proven ability to plan, implement, and optimise multi-channel marketing campaigns with measurable outcomes.
• Highly analytical and data-driven with strong project management skills.

Responsibilities

• Develop and execute integrated marketing campaigns.
• Establish clear performance metrics and optimise campaigns based on data insights.
• Champion innovation and incorporate automation and AI to enhance campaign impact.

Skills

Campaign or demand generation marketing

Strong copywriting

Analytical skills

Budget management

Collaboration

Tools

Pardot

Salesforce

Google Analytics

WordPress

Job description

Our client is seeking an experienced Digital Marketing Manager to join their dynamic team and play a pivotal role in developing and delivering strategic, data-driven marketing campaigns that build brand awareness, drive customer acquisition, and strengthen market positioning.

This role requires a highly organised, commercially minded professional who can work collaboratively across functions - including marketing, product, sales, content, account management, and customer experience - to deliver measurable business results.

Our client requires a highly motivated, energetic candidate with the ability to thoroughly research and own the paid digital components of the role, supported by strong foundational Google expertise.

Key Responsibilities as Digital Marketing Manager:

• Develop and execute integrated marketing campaigns
• Collaborate cross-functionally with internal stakeholders
• Establish clear performance metrics, continuously monitor outcomes, and optimise campaigns based on data insights to maximise effectiveness and return on investment
• Manage the full campaign lifecycle
• Oversee campaign budgets and forecasting performance
• Utilise data and analytics to inform audience segmentation, targeting strategies, and message development
• Lead, coach, and mentor a Campaign Executive
• Champion innovation, incorporating automation, AI, and emerging technologies to enhance campaign impact and efficiency
• Safeguard brand integrity across all marketing communications, maintaining consistency in tone
• Support PR and communications activities
• Manage customer journey mapping, ensuring seamless omnichannel experiences and alignment with the organisation's strategic objectives

The person:

• Demonstrable experience in campaign or demand generation marketing, ideally within a SaaS, technology, or B2B environment
• Proven ability to plan, implement, and optimise multi-channel marketing campaigns with measurable outcomes
• Strong copywriting and communication skills
• Highly analytical and data-driven
• Proficiency in marketing automation and analytics platforms, such as Pardot, Salesforce, Google Analytics, and WordPress (desirable)
• Strong budget management and commercial acumen, with experience delivering campaigns against defined KPIs
• Excellent project management and organisational skills, with meticulous attention to detail
• Collaborative, proactive, and adaptable
• Staff management experience

Benefits and Rewards:

• Flexible working arrangements, including the option to work from home
• 29 days of annual leave, plus access to Perkbox benefits and wellbeing initiatives
• Three annual charity days to support community engagement
• Discretionary annual bonus aligned with individual and company performance
• Life insurance provided following completion of probationA professional and collaborative environment that values innovation, excellence, and career development