Digital Marketing Manager

Government Recruitment Service; Swansea; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A public sector organization in the UK is seeking a Digital Marketing Manager to develop engaging marketing materials and campaigns. The ideal candidate will have experience in data analysis and a willingness to learn. Benefits include a generous pension contribution and annual leave. Join the team to enhance customer engagement and improve product awareness across digital platforms.

Benefits

Employer pension contribution of 28.97%

25 days annual leave plus bank holidays

Flexible working options

Qualifications

• Experience of analysing data with the ability to spot trends and issues.
• Willingness to learn and develop new skills.
• Ability to promote brand values across multiple digital channels and events.

Responsibilities

• Design and develop engaging digital marketing material for social media and websites.
• Plan marketing campaigns to drive customer engagement and sales.
• Monitor and interpret statistical information to inform effective planning.
• Develop knowledge of the Personalised Registrations product and commercial market.

Skills

Data analysis

Digital marketing

Customer engagement

Trend recognition

Job description

Overview

We’re looking for an individual to join the Commercial Directorate as a Digital Marketing Manager. This role requires an individual who will be keen to learn and develop new skills, to enable them to undertake their role in developing effective internal and external working relationships with suppliers and stakeholders and produce marketing material to improve product awareness and increase sales. This role will require you to gain an understanding of the Personalised Registrations product and the commercial market in which it operates, in order for you to be able to promote the brand values across multiple digital channels and events with enthusiasm.

Responsibilities

• Design and develop engaging digital marketing material for use across social media, websites and marketing emails, schedule and post all DVLA’s personalised registrations external digital communications, managing direct customer engagements online through social media channels.
• Plan and progress new marketing campaigns and strategies to drive customer engagement and sales of personalised registrations. Work closely with external suppliers to maintain and improve an effective customer facing website.
• Collate, monitor and interpret statistical information, undertake data analysis and produce regular MI reports to inform effective resource, financial and marketing planning and delivery.
• Develop your knowledge of the Personalised Registrations product and the wider commercial market in which it operates. Develop an understanding of customer motivation and promote brand values with internal and external stakeholders.

What you’ll need

• Experience of analysing data, with the ability to spot trends and issues.
• Willingness to learn and develop new skills.
• Ability to promote brand values across multiple digital channels and events.

Benefits

• Employer pension contribution of 28.97% of your salary. Read more about Civil Service Pensions here
• 25 days annual leave, increasing by 1 day each year of service (up to a maximum of 30 days annual leave), plus 8 bank holidays a privilege day for the King’s birthday
• Flexible working options where we encourage a great work-life balance.

Read more in the Benefits section below!

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