Digital Marketing Manager

STADA Arzneimittel AG; Huddersfield; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading pharmaceutical company in Huddersfield is seeking an experienced Digital Marketing Manager to spearhead digital strategy and enhance brand presence across digital platforms. This full-time position involves leading a high-performing team and driving digital transformation, focusing on SEO and analytics. The candidate should have a background in digital marketing with a minimum of 5 years' experience, and a bachelor's degree in a relevant field is desirable. Hybrid working options are available.

Benefits

Competitive salary and annual bonus scheme

Salary Sacrifice Pension Scheme with 8% employer contribution

25 days of annual leave plus bank holidays

Hybrid working arrangement

Employee Wellbeing support

Electric Car Scheme and free EV charging

Enhanced Family Leave

Qualifications

• Minimum of 5 years’ experience in a consumer-facing digital marketing role.
• Strong understanding of search engine algorithms and ranking factors.
• Proven track record of managing and executing SEO and SEA campaigns.

Responsibilities

• Lead digital strategy and enhance brand visibility on digital platforms.
• Shape and communicate a digital marketing vision aligned with business goals.
• Manage SEO strategies for improved organic search rankings.

Skills

Digital marketing strategy

SEO

Analytics

PPC Campaign Management

Content creation

Social Media Management

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

SEMrush

Ahrefs

Job description

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About the job

STADA UK Thornton & Ross is on an exciting growth journey with more than 700 employees being fully committed to our purpose of Caring for People’s Health as a Trusted Partner. Together we are shaping the future of Thornton & Ross by living our values of Integrity, Entrepreneurship, Agility and One STADA. If you want to work in an open culture where your uniqueness is valued, join our Regulatory Affairs Team.

STADA UK Thornton & Ross – Digital Marketing Manager

Huddersfield |U.K.| Full-time | Permanent

Role Purpose

We are looking for an experienced Digital Marketing Manager to lead our digital strategy and elevate the visibility and engagement of our consumer healthcare brands across key digital platforms.

As part of the senior leadership team, you will shape and deliver our digital vision, ensuring alignment with business priorities and enterprise strategy. You’ll inspire and develop a high-performing team, foster creativity and accountability, and drive digital transformation to deliver sustainable business growth — all while role-modelling our company values and commitment to compliance

How You Will Make An Impact

1. Strategic Leadership

• Shape and communicate a compelling digital marketing vision aligned with business goals.
• Collaborate with senior stakeholders and anticipate digital trends to keep the business ahead

2. Management of SEO/Content

• Lead the planning and execution of SEO strategies to improve organic search rankings and drive brand visibility.
• Conduct keyword and competitor analysis, and ensure implementation in brand SEO strategy.
• Collaborate with content creators to ensure SEO best practices are integrated into all digital content.
• Perform on-page and off-page SEO activities, including link building, meta tag optimisation, and technical SEO.
• Monitor and analyse website performance using analytics platforms, ensuring learnings are implemented

3. Campaign Management

• Develop and manage SEA (PPC) campaigns to complement organic search efforts.
• Analyse campaign performance and proactively adjust strategies based on data-driven insights

4. Analytics & Reporting

• Utilise analytics tools to track and report on key performance metrics.
• Provide regular reports and insights on SEO and SEA performance and ROI, including recommendations for improvement

5. Social

• Develop and manage social media activity to maximise communication opportunities and search visibility.
• Manage opportunities with social commerce such as TikTok Shop
• Develop, coach, and empower team members to achieve their full potential.
• Foster a culture of feedback, inclusion, and high performance.
• Champion diversity, equity, and belonging within the team and wider organisation

7. Change & Transformation

• Lead digital transformation initiatives, driving adoption of new technologies and ways of working.
• Inspire and support teams through periods of change and ambiguity
• Collaborate with cross-functional teams, including CHC Marketing, eCommerce, Global Digital, Corporate Communications and Customer Services, to ensure cohesive marketing efforts

9. Budget Management

• Proactively monitor and manage spending, optimising campaigns to maximise return on investment

10. Integrity & Accountability

• Model ethical behaviour, transparency, and accountability in all actions.
• Ensure compliance with internal and external standards, and promote a culture of integrity

What We Are Looking For

At STADA, we embrace Uniqueness—recognising the value that diverse perspectives bring to our work. Our core values—Entrepreneurship, Integrity, Agility, and One STADA—guide how we collaborate and innovate.

We’re looking for someone who shares this spirit and brings the following qualifications and skills:

• Bachelor’s degree in Marketing, Business, Communications, or a related field (desirable).
• Minimum of 5 years’ experience in a consumer-facing digital marketing role.
• Strong understanding of search engine algorithms, ranking factors, and paid search strategies.
• Proven track record of successfully managing and executing SEO and SEA campaigns and social media activity.
• Proficiency in SEO and SEA tools and analytics platforms (e.g., Google Analytics, SEMrush, Ahrefs).
• Excellent analytical, organisational, and communication skills.
• Ability to work independently and as part of a team.
• Experience in the healthcare industry or a regulated industry is a plus.

How We Care For You

At Thornton & Ross our purpose “Caring for people’s health as a trusted partner” motivates us every day. And what would be a better place than starting with our own employees. Which is why we give much in return:

💸 Competitive salary and annual bonus scheme.

🗝 Salary Sacrifice Pension Scheme offering 8% employer contribution rates.

⌚ Hybrid working – we spend three days of your choice in the office, with the remaining days working at home.

🌴 25 days of annual leave plus bank holidays with the potential to buy up to 5 additional days.

🧠 Wellbeing support through our Employee Assistance Programme and KYAN Wellbeing – offering free coaching and counselling services for you and your family.

⚡ Electric Car Scheme through Octopus Energy, plus free on-site EV charging.

👪 Enhanced Family Leave.

🎉 Plus, many more employee benefits & celebration events.

STADA Group values and promotes its diverse culture, regardless of gender, age, social or ethnic origin, disabilities, religion, ideology, or sexual orientation. We use the strength of our uniqueness to develop creative ideas, expand our experience and increase innovative strength. Our focus is on equal opportunities, respectful cooperation, and the promotion of an inclusive working environment. We are looking forward to your application and welcome applications without a pharmaceutical background.