Digital Marketing Manager

Renaissance Learning EMEA APAC; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading education technology company in Greater London is seeking a Digital Marketing Manager for a fixed-term maternity cover. This hybrid role involves overseeing website strategy, developing digital campaigns, and working with platforms like Marketo and Salesforce. Ideal candidates will have a strong analytical mindset, experience in campaign optimization, and knowledge of email marketing practices. A commitment to diversity and an inclusive work environment is emphasized, making it a welcoming opportunity for all applicants.

Benefits

Pension scheme with contributions

22 days annual leave plus additional days

5 paid volunteering days per year

Employee assistance programme

Discount platform access

Qualifications

• Experience in lead generation and nurturing, and Google Analytics.
• Some supervisory experience managing small teams.
• Experience in SaaS or Edtech is a plus.

Responsibilities

• Oversee content, strategy, and tracking of our websites.
• Develop and maintain the digital strategy and budget.
• Build, test, and send Marketo campaigns.

Skills

Knowledge and experience with Marketo and Salesforce

Crafting and maintaining email templates using HTML and CSS

Technical SEO experience

Working knowledge of email marketing campaigns

Proficient with web and marketing analytics platforms

Experience with Microsoft Office Suite

Job description

Renaissance® is a global leader in education technology. We help schools and school groups in the UK and around the world with educational assessments, practice and intervention solutions, and data analytics. Renaissance now incorporates GL Assessment (known internationally as GL Education), too – a leading provider of educational assessments.

Together, our assessments offer the ideal starting point to help teachers understand their students’ strengths and pinpoint areas of need. Our teaching and learning tools then provide effective next steps, with online literacy and maths solutions that meet students exactly where we are.

Worldwide, we support over 18 million students, operating in over 100 countries.

Are you a digital marketing expert ready to make an impact? We have an exciting opportunity to join our dynamic marketing team on a fixed‑term maternity cover. If you’re passionate about driving digital strategy and love working with cutting‑edge platforms like Salesforce and Marketo, this role is for you!

We’re looking for someone with a curious, analytical mindset who thrives on optimizing campaigns and sharing expertise with the team.

Digital Marketing Manager – what you’ll be up to includes:

• Website and digital strategy – oversee content, strategy and tracking of our websites
• Develop and maintain the overall digital strategy and budget for our online presence
• Email marketing and marketing automation – build, test and send Marketo campaigns
• Lead the marketing enablement in Marketo – supporting your team with your expertise
• Ensure accurate lead routing in Marketo and Salesforce and track and analyse performance

Skills and experience you can bring:

We’re looking for a platform whizz, someone that can be the expert and is happy to share their experiences and know‑how.

• Knowledge and experience with Marketo and Salesforce
• Some experience crafting, coding and maintaining email templates using HTML and CSS, preferred
• Technical SEO experience / WordPress would be ideal
• Working knowledge of email marketing campaigns, lead generation and nurturing, and Google Analytics
• Proficient with web and marketing analytics platforms
• Some supervisory experience managing and mentoring small teams on projects or assignments
• Experience with Microsoft Office Suite (e.g., Outlook, Word, PowerPoint, Excel) including Google Sheets

Bonus points if you have:

• Experience in SaaS or Edtech
• Experience working within the education sector

Additional information

This role is based in our Brentford office, West London. It’s a hybrid basis which for us means 3 days a week in the office. (Please note we do not offer sponsorship for this position).

Please note this is a fixed term maternity leave contract through to October 2026.

Pension & Insurance

All employees can participate in our salary sacrifice company pension scheme administered by Aviva – where we will contribute 8% of your annual salary if you contribute just 3% to your pension. All employees are entitled to life and income protection insurance.

Holiday and Bookable Leave

22 days annual leave per annum, plus 3 complementary days to be used for our Christmas shutdown (usually between Christmas & New Year). You’ll also have a day off for your birthday so you can celebrate in style. We also offer every UK based employee up to 5 paid volunteering days per year with a cause of your choice.

Shopping & Working for Renaissance Perks

You’ll get instant access to a benefits and discount platform with thousands of discounts at retailers, leisure attractions, restaurants, and more through our portal provided by Reward Gateway.

Wellbeing & Health

We have a generous maternity/paternity/adoption leave and pay policy, employee assistance programme available 24/7 offering confidential support from counselling to legal and financial advice, including Family Support Services.

We have an ongoing commitment to Diversity, Equity and Inclusion and have taken strides to become a more welcoming and inclusive workplace, including the introduction of our DEI Matters Network which is owned and driven by our staff.

We are an equal opportunities employer. We encourage and welcome applications from all underrepresented groups, as we believe and strive for community representation within our organisation.

If you have a disability and would prefer to apply in a different format or would like us to make reasonable adjustments to enable you to apply or attend any interview, please contact us and we will talk this through with you.

All your information will be kept confidential according to GDPR guidelines. Please note that we can only consider applicants who already hold a full work permit.

This role is subject to DBS and background checks.